Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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7 results in Reports

  • Michele Pelino
  • Past 6 months
  • Enterprise Mobility
  • For Infrastructure & Operations Professionals

    Report:Ten Ways Technology Will Drive Workforce Success In 2015

    Infrastructure and operations (I&O) leaders responsible for workforce technology play a critical role in their company's success in the age of the customer, where your company's employees need your...

    • Downloads: 161
  • For Infrastructure & Operations Professionals

    Report:Predictions 2015: Infrastructure & Operations Prioritizes Pursuing The BT Agenda

    I&O's Key Agenda Requires Evolutionary Changes

    In 2014, the role of the infrastructure and operations (I&O) professional has been reshaped by trends like social, mobile, Agile, and cloud — but it's time to get ready for what's around the...

    • Downloads: 262
  • For Infrastructure & Operations Professionals

    Report:Brief: Master Mobile Device Life-Cycle Management

    How To Apply Device Life-Cycle Thinking To The IDEA Framework

    Mobility is reshaping how businesses engage with their customers. This seismic shift has driven a diverse set of new mobile technologies into companies in every industry — and the onus of...

    • Downloads: 65
  • For Infrastructure & Operations Professionals

    Report:Create A Habitat Of Technology Engagement And Enablement For Your Workforce

    Executive Overview: The Workforce Enablement Playbook

    Mobility and bring-your-own-device (BYOD) top the list of any infrastructure and operations (I&O) leader responsible for workforce enablement — your firm's employees need both tools and...

    • Downloads: 457
  • For Infrastructure & Operations Professionals

    Report:I&O Skills And Staffing In A Consumerized World

    Organization: The Workforce Enablement Playbook

    The challenge of deploying and supporting a wide range of new technologies to support their company's increasingly mobile workforce has triggered infrastructure and operations (I&O) leaders to...

    • Downloads: 252
  • For Security & Risk Professionals

    Report:Define A Compelling Strategy To Secure And Protect Mobile Moments

    Strategic Plan: The Mobile Security Playbook

    Forrester designed this report to help security and risk (S&R) leaders develop comprehensive strategic mobile security plans to secure and protect both employees' and customers' mobile moments...

    • Downloads: 794
  • For Infrastructure & Operations Professionals

    Report:Building The Business Case For A Bring-Your-Own-Device (BYOD) Program

    Business Case: The Workforce Enablement Playbook

    This report outlines Forrester's guidance for developing a business case to justify a BYOD program to support your workforce enablement strategy. Supporting the growing number and increasing...

    • Downloads: 1396