Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

Refine your results

Role

Industry

Topics

Market Imperatives

Region

3 results in Reports

  • Michele Pelino
  • Past 6 months
  • Enterprise Mobility
  • Business Technographics
  • For Infrastructure & Operations Professionals

    Report:Building The Business Case For A Bring-Your-Own-Device (BYOD) Program

    Business Case: The Workforce Enablement Playbook

    This report outlines Forrester's guidance for developing a business case to justify a BYOD program to support your workforce enablement strategy. Supporting the growing number and increasing...

    • Downloads: 1445
  • For CIO Professionals

    Report:BYOD In Government: There Is A Time And Place

    CIOs Must Guide BYOD Policies For Selected Use Cases

    During the past few years, many government agencies have been challenged with balancing the hype surrounding bring-your-own-device (BYOD) programs with legitimate opportunities to use BYOD to empower...

    • Downloads: 89
  • For Infrastructure & Operations Professionals

    Report:BYOD Programs In Government: Prepare To Walk That Fine Line

    Government I&O Execs Must Help Firms Balance The Risk And Reward Of Deploying BYOD Programs

    During the past few years, many government agencies have been challenged with balancing the hype surrounding bring-your-own-device (BYOD) programs with legitimate opportunities to use BYOD to empower...

    • Downloads: 39