Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

Refine your results

Date Range






5 results in Reports

  • Julie A. Ask
  • Manufacturing
  • For eBusiness & Channel Strategy Professionals

    Report:Mobile Technographics®

    Understanding Mobile Phone Usage Is The Foundation Of A Mobile Strategy

    Consumer adoption and usage of mobile communication and multimedia services has reached critical mass. Any brand that interacts regularly with consumers — from retailers to banks to media...

    • Downloads: 3838
  • For B2C Marketing Professionals

    Report:Mobile Coupons: Gold Rush Or Fool's Gold?

    An Overview Of The State Of Mobile Coupons In The US

    Consumers and advertisers are curious about mobile coupons, but current challenges and limited current consumer usage mean mobile coupons don't need to be an immediate priority. Advertisers should...

    • Downloads: 1750
  • For eBusiness & Channel Strategy Professionals

    Report:How To Prepare For Mobile Total Product Experiences

    Designing For Mobile In The Era Of Experience

    Mobile is the most transformational technology since the Internet. The phone has evolved from a single-purpose handset offering telephony services over copper wires to a wireless handheld computer...

    • Downloads: 1337
  • For eBusiness & Channel Strategy Professionals

    Report:How eBusiness Professionals Can Offer Total Mobile Experiences

    How To Prepare For Mobile Total Product Experiences

    Mobile is evolving at a breakneck pace — and as a result, it no longer belongs as a secondary consideration within the organization's larger strategy. Unlike in prior iterations of the mobile...

    • Downloads: 447
  • For eBusiness & Channel Strategy Professionals

    Report:Drones' Early Commercial Use Cases Show Value, Not Disruption — Yet

    Critical Mass Adoption Will Have To Wait For FAA Action . . . And Wait, And Wait, And Wait

    A combination of technologies is set to create new business opportunities. Unmanned aerial vehicles (AKA drones) are a prime example. Today, companies are experimenting with drones at short ranges to...

    • Downloads: 115