Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

39 results in Blogs

  • Julie A. Ask
  • Past 18 months
  • eBusiness & Channel Strategy
  • For eBusiness & Channel Strategy Professionals

    Blog:Why Would Alibaba Invest In Snapchat?

    The move shouldn't surprise anyone.  Remember Rakuten and Viber? Retailers need to expand their reach to acquire more customers. The more contextual the better. The investment is small...

    • For eBusiness & Channel Strategy Professionals

      Blog:Mobile World Congress 2015: Expect Even Shinier Objects

      Mobile World Congress (MWC) is “the” event in mobile. It is the event where Samsung, HTC, Huawei, Sony, Microsoft, LG … well, really everyone (but Apple) will launch new mobile...

      • For eBusiness & Channel Strategy Professionals

        Blog:SnapChat @ $19B? Property On Exclusive Islands Is Expensive

        Two things matter in mobile: audience and data. SnapChat has audience. Audience matters because consumers are using fewer and fewer applications on their mobile devices. Brands can no longer...

        • For eBusiness & Channel Strategy Professionals

          Blog:What I Expect to See At CES That Is Different

          The annual Consumer Electronics Show (CES) opens in Las Vegas on January 6th,with global electronics manufacturers from Samsung to Sony to LG looking to outdo one another with whispers and snippets...

          • For eBusiness & Channel Strategy Professionals

            Blog:Mobile-Fueled Valuation: Uber at $40B?

            I am not a financial analyst so will not speak to the specifics on the $40 billion. Uber isn’t a mobile app service. (I heard a taxi driver call them “app cars”). Uber is a business...

            • For eBusiness & Channel Strategy Professionals

              Blog:Mobile Predictions: The Game Will Change in 2015

              Mobile reached a tipping point in 2014 as it solidified its position as one of the most disruptive technologies for businesses in decades. Not since the advent of the Internet, has a technology...

              • For eBusiness & Channel Strategy Professionals

                Blog:You Need Stickiness To Make Your Mobile App A Destination

                Too many brands fail to leverage the potential of mobile because they act like destinations. Some of you may think being a destination is awesome. Who doesn’t like Paris or Bora Bora? But what...

                • For eBusiness & Channel Strategy Professionals

                  Blog:Financial Consequences For Obese Employees In Singapore: Another New Business Model Enabled By Mobile

                  I showed up at a business meeting in Singapore today and each member of the company within the meeting was wearing a Jawbone. I thought, "Wow, that's unusual ... and statistically very unlikely."...

                  • For eBusiness & Channel Strategy Professionals

                    Blog:Amazon Fire: Winning In Its Customers' Mobile Sales Moments

                    I had the opportunity and privilege to get an early look at the new Amazon Fire phone. It delights in many ways, but I’ll focus on the shopping experience enabled through Firefly. For those who...

                    • For eBusiness & Channel Strategy Professionals

                      Blog:Yahoo! Acquires Flurry: Inexpensive Audience Acquisition For Yahoo!

                      Today Yahoo! announced its acquisition of mobile analytics and ad platform, Flurry. TechCrunch and Kara Swisher on re/code both reported the deal, with a $300M minimum price and $1 billion on the...

                      • For eBusiness & Channel Strategy Professionals

                        Blog:Mobile App Innovation Has Paused

                        Why? eBusiness pros are pursuing too many one-off initiatives without tight collaboration with their Technology counterparts. And, they are doing too little to build infrastructure to support future...

                        • For eBusiness & Channel Strategy Professionals

                          Blog:I've Stopped Opening My Favorite Mobile Apps

                          Mobile has transformed my expectations putting me on the bleeding edge of the mobile mind shift. I've had a smartphone in my hand since August 30th 2005 when a broken wrist forced me to be a...

                          • For eBusiness & Channel Strategy Professionals

                            Blog:Wellness Wearables Battleground Shifts From Hardware To Mobile Moments Enabled By Ecosystems

                            One of my first mobile moments this morning was a text from my husband on WeChat announcing that he had a Lark sleep quality rating of 9.4. We’ve become competitive sleepers.  The Lark is...

                            • For eBusiness & Channel Strategy Professionals

                              Blog:Amazon’s Firefly Generates Impulse Sales Moments

                              With the launch of Firefly, Amazon has the opportunity to create millions of what Forrester calls impulse sales moments. These are the mobile moments when I pull out my phone and make an unplanned...

                              • For eBusiness & Channel Strategy Professionals

                                Blog:Winning In Your Customers' Mobile Moments

                                Globally, consumers will own more than six billion mobile phones by the end of 2014, and about two billion of them will be smartphones. With this penetration comes the mobile mind shift - the...

                                • For eBusiness & Channel Strategy Professionals

                                  Blog:GoPro Lets Us Share Our Most Exciting Mobile Moments

                                  Why do we use Facebook on our mobile phones? Because when we are out and about doing something fun, we want to tell our friends about it. If I were posting from home, my posts would be: “I am...

                                  • For eBusiness & Channel Strategy Professionals

                                    Blog:You Know Your Customers Aren't Going To Download Your App, Right? Even If They Do, It Doesn't Mean They Want To Open It

                                    Ok, well, some of them will. Those customers who are mobile-savvy enough (they are the shifted as part of what we call The Mobile Mind Shift) and engage with your brand frequently will. You...

                                    • For eBusiness & Channel Strategy Professionals

                                      Blog:F8: How To Use Facebook To Borrow Mobile Moments And Meet Your Customers Where They Are

                                      Most retailers, and other selling services, look to drive traffic in-store, to their mobile app, or to their website. But why not engage your customers where they already are, on social networks and...

                                      • For eBusiness & Channel Strategy Professionals

                                        Blog:Next Generation Consumer Wearables: Think Small & Fast Content

                                        Rumors have been circulating about a potential Apple iWatch. Very few executives we have surveyed about wearables have a strategy or are planning a strategy for their content and services for...

                                        • For eBusiness & Channel Strategy Professionals

                                          Blog:Nike Allegedly Lays Off FuelBand Hardware Engineers: Are Pedometers A Commodity?

                                          Nike reportedly laid off their hardware engineers from the FuelBand team. (See CNET) Financial analysts are speculating that it is to focus on software. Besides, hardware is difficult and the margins...

                                          • For eBusiness & Channel Strategy Professionals

                                            Blog:How Mobile Shifted Are Your Customers?

                                            We talk about the notion of the Mobile Mind Shift in our upcoming book.  We define the mobile mind shift as: the expectation that I can get what I want in my immediate context and moments of...

                                            • For eBusiness & Channel Strategy Professionals

                                              Blog:Facebook Announces Nearby Friends Feature

                                              Facebook today announced a new optional feature– the ability to see which friends, or friends within a created group, are nearby. The social network is smartly looking to better serve its...

                                              • For eBusiness & Channel Strategy Professionals

                                                Blog:Augmented Reality Graduates From Gimmicks To Utility

                                                Augmented reality has represented the potential for the magical enhancement of our physical world through digital content. (See report) Too many of the use cases today - especially in marketing -...

                                                • For eBusiness & Channel Strategy Professionals

                                                  Blog:New Mobile Business Models: Uber Finally Opens Its Kimono - A Little, With Uber Rush

                                                  It was just a matter of time. They started with taking people from point A to point B. They gave us some glimpses of what might come by dropping off ice cream and litters of kittens. Uber became (and...

                                                  • For eBusiness & Channel Strategy Professionals

                                                    Blog:Amazon Dash: Monetizing Mobile Moments At Home

                                                    Amazon is testing a new device to facilitate making a grocery list and ordering groceries through their AmazonFresh service in markets such as San Francisco and Seattle. (See TechCrunch article.)...