Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Her 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion, as well as on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.


Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

13 results in Blogs

  • Julie A. Ask
  • Past 18 months
  • eBusiness & Channel Strategy
  • For eBusiness & Channel Strategy Professionals

    Blog:Facebook F8: Important Takeaways For Digital Business Pros (Hint: Keep Calm About Bots!)

    Facebook held its annual developer conference in San Francisco this week. Analysts at Forrester collectively fielded a lot of questions from the media, but most of them focused on bots and the...

    • For eBusiness & Channel Strategy Professionals

      Blog:Bots: The Next Big Thing In Mobile? Not So Fast.

      Everyone is buzzing this week about bots with Facebook/Messenger’s anticipated launch of bots on its messenger platform. What is a bot you ask? A bot is a chat-based interface that helps...

      • For eBusiness & Channel Strategy Professionals

        Blog:Yahoo’s Challenge: Mobile. Yahoo’s Answer: China.

        Yahoo’s board met yesterday amidst disappointing financial results that have failed to live up to the expectations of its investors. Prevailing rumors suggest that the board under pressure from...

        • For eBusiness & Channel Strategy Professionals

          Blog:2016 Predictions: Key Trends Will Transform Mobile Engagement

          2016 will be the most consequential year for companies on the path to customer obsession, and that includes adapting to empowered customers who expect to get anything they want immediately, in...

          • For eBusiness & Channel Strategy Professionals

            Blog:How Will You Communicate With Your Customers If They Don't Read Email?

            Your customers are inundated with messages every day from friends or family, work colleagues, and marketers among others. Notifications from their banks, news organizations and fitness bands also...

            • For eBusiness & Channel Strategy Professionals

              Blog:Fitbit IPO: The Road Ahead

              Fitbit made its S1 filing coming off a quarter of astounding growth: $336.8M in revenue – up from $108.8M in Q1 2014. The enterprise generated $48M in net income. Last week we learned it hopes...

              • For eBusiness & Channel Strategy Professionals

                Blog:Why Would Alibaba Invest In Snapchat?

                The move shouldn't surprise anyone.  Remember Rakuten and Viber? Retailers need to expand their reach to acquire more customers. The more contextual the better. The investment is small...

                • For eBusiness & Channel Strategy Professionals

                  Blog:Mobile World Congress 2015: Expect Even Shinier Objects

                  Mobile World Congress (MWC) is “the” event in mobile. It is the event where Samsung, HTC, Huawei, Sony, Microsoft, LG … well, really everyone (but Apple) will launch new mobile...

                  • For eBusiness & Channel Strategy Professionals

                    Blog:SnapChat @ $19B? Property On Exclusive Islands Is Expensive

                    Two things matter in mobile: audience and data. SnapChat has audience. Audience matters because consumers are using fewer and fewer applications on their mobile devices. Brands can no longer...

                    • For eBusiness & Channel Strategy Professionals

                      Blog:What I Expect to See At CES That Is Different

                      The annual Consumer Electronics Show (CES) opens in Las Vegas on January 6th,with global electronics manufacturers from Samsung to Sony to LG looking to outdo one another with whispers and snippets...

                      • For eBusiness & Channel Strategy Professionals

                        Blog:Mobile-Fueled Valuation: Uber at $40B?

                        I am not a financial analyst so will not speak to the specifics on the $40 billion. Uber isn’t a mobile app service. (I heard a taxi driver call them “app cars”). Uber is a business...

                        • For eBusiness & Channel Strategy Professionals

                          Blog:Mobile Predictions: The Game Will Change in 2015

                          Mobile reached a tipping point in 2014 as it solidified its position as one of the most disruptive technologies for businesses in decades. Not since the advent of the Internet, has a technology...

                          • For eBusiness & Channel Strategy Professionals

                            Blog:You Need Stickiness To Make Your Mobile App A Destination

                            Too many brands fail to leverage the potential of mobile because they act like destinations. Some of you may think being a destination is awesome. Who doesn’t like Paris or Bora Bora? But what...