Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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54 results in Blogs

  • Nate Elliott
  • For Marketing Leadership Professionals

    Blog:The Database of Affinity Can Bring Discipline To Brand Marketing

    For years, brand marketers have guessed at people’s affinities from the barest of demographic, geographic, and contextual clues. We deduce that Midwestern men prefer pickup trucks and that...

    • For Marketing Leadership Professionals

      Blog:Why Won't Marketers Recommend Their Social Vendors?

      In 2013, we published a Forrester Wave™ evaluation on Social Relationship Platforms — the technologies that help marketers publish content to social networks like Facebook and...

      • For Marketing Leadership Professionals

        Blog:Twitter Marketers Are Still Looking For Answers

        Most of the large marketers we survey tell us their companies are active on Twitter. But just as marketers say they’re not getting enough value from Facebook, Twitter marketers are still...

        • For Marketing Leadership Professionals

          Blog:Facebook Needs To Take Marketing Seriously

          My colleague Melissa Parrish and I have been thinking about the Facebook IPO. Our thoughts: The world’s biggest social network will complete its initial public offering in a few days, with...

          • For Marketing Leadership Professionals

            Blog:Why Google - Not Facebook - Will Build The Database Of Affinity

            Recently we described an idea called the database of affinity: A catalogue of people’s tastes and preferences collected by observing their social behaviors on sites like Facebook and Twitter....

            • For Marketing Leadership Professionals

              Blog:Forrester Groundswell Award Entries Are Due February 28

              You have ten days left to enter the 2014 Forrester Groundswell Awards — and to receive recognition for your successful social programs. Winners receive a nice shiny trophy,...

              • For Marketing Leadership Professionals

                Blog:Facebook Graph Search: Important But Boring

                I followed along as Facebook made its 'big announcement' today, and found myself torn. I think that Facebook Graph Search is: Really important. It's important because it makes Facebook a...

                • For Marketing Leadership Professionals

                  Blog:Database of Affinity: The Race Is On

                  Earlier this year, we introduced the Database of Affinity: a catalogue of people's tastes and preferences, collected by observing their social behaviors, that could be the Holy Grail for...

                  • For Marketing Leadership Professionals

                    Blog:Winners Of The 2012 Business-to-Consumer Forrester Groundswell Awards

                    A few minutes ago I had the pleasure of announcing the winners of the 2012 Business-to-Consumer Forrester Groundswell Awards at the Forrester eBusiness Forum in Chicago. I hope you’ll take a...

                    • For Marketing Leadership Professionals

                      Blog:The Four Social Programs Every Marketer Should Study — A Free Webinar

                      Nearly all marketers say they use social media. But many aren’t getting much value from their investments. Despite marketers’ excitement about social media, many say the channel simply...

                      • For Marketing Leadership Professionals

                        Blog:Facebook Has Finally Killed Organic Reach. What Should Marketers Do Next?

                        After years of pushing brands’ reach lower with one hand (and opening marketers’ wallets with the other) Facebook has finally announced the end of organic social marketing on its site. In...

                        • For Marketing Leadership Professionals

                          Blog:Guest Post: Sarah Takvorian’s Favorite Forrester Groundswell Award Winner

                          [UPDATE, Sepember 2013: Entries for the 2013 Forrester Groundswell Awards are now closed. More than 100 companies entered more than 130 social programs this year, and we're looking forward to...

                          • For Marketing Leadership Professionals

                            Blog:Forrester Groundswell Awards Update

                            This week, our team finished judging the 2013 Forrester Groundswell Awards and notified the winners. If your entry was selected as a winner in any of our 11 B2C, B2B, or B2E categories, you've...

                            • For Marketing Leadership Professionals

                              Blog:Why You Should Use Social Marketing In China

                              Our clients are asking us more questions than ever about marketing in China. So we’re responding – by increasing our presence in the market, by launching our first marketing & strategy...

                              • For Marketing Leadership Professionals

                                Blog:Do People Complain More On Twitter Or On Facebook?

                                In researching our recent report on Google Plus, I asked social listening and intelligence provider Converseon for some help. They agreed to review more than 2,500 direct user interactions with...

                                • For Marketing Leadership Professionals

                                  Blog:Continuing The Conversation About Facebook

                                  Our recent report on why Facebook is failing marketers has caused quite a bit of conversation — with some supporting our findings and others disputing them — and we think that’s...

                                  • For Marketing Leadership Professionals

                                    Blog:Facebook Still Doesn't Get Marketing

                                    On its first quarterly earnings call, Facebook left it to Sheryl Sandberg to talk about how the company makes most of its money: marketing. And I was encouraged by how much she discussed the topic...

                                    • For Marketing Leadership Professionals

                                      Blog:Two Weeks Left To Enter The 2015 Forrester Groundswell Awards!

                                      You deserve to be recognized for the great work you do in social -- but there's not much time left!  We're now accepting entries for the 2015 Forrester Groundswell Awards, and we'd...

                                      • For Marketing Leadership Professionals

                                        Blog:Instagram Is The King Of Social Engagement

                                        Recently, Forrester studied more than 3 million user interactions with more than 2,500 brand posts on seven social networks and confirmed what marketers have long suspected: People don’t engage...

                                        • For Marketing Leadership Professionals

                                          Blog:Now Accepting Entries: The 2014 Forrester Groundswell Awards

                                          Every year since 2007, Forrester has recognized the very best social marketing programs from around the world — and I’m thrilled to announce we’re now accepting entries for the...

                                          • For Marketing Leadership Professionals

                                            Blog:Facebook Still Dominates Teens’ Social Usage

                                            Ever since Facebook CFO David Ebersman admitted last October that young teens were visiting the site slightly less frequently, most have accepted as fact that young people are fleeing Facebook en...

                                            • For Marketing Leadership Professionals

                                              Blog:The Pinterest Conundrum

                                              I’ve been thinking a lot about Pinterest for the past year. I first planned to write a report about the social upstart last summer. When that deadline passed, I was certain I’d produce...

                                              • For Marketing Leadership Professionals

                                                Blog:How To Approach Your Social Marketing Initiative

                                                At Forrester, we’ve always strived to help our clients address their challenges from a number of different angles, and now we’re formalizing this approach with an idea called playbooks....

                                                • For Marketing Leadership Professionals

                                                  Blog:The Right Way To Globalize Your Interactive Marketing Programs

                                                  I have a tailor named James. Well, I say I have a tailor, but in truth I’ve only commissioned one item – a jacket – and it’s not done yet. I had an initial fitting about 10...

                                                  • For Marketing Leadership Professionals

                                                    Blog:The Dark Side of the Database of Affinity?

                                                    Last year we introduced a concept called the Database of Affinity — a catalogue of people's tastes and preferences collected by observing their social behaviors — and proposed...