Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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54 results in Blogs

  • Nate Elliott
  • For Marketing Leadership Professionals

    Blog:Facebook Still Dominates Teens’ Social Usage

    Ever since Facebook CFO David Ebersman admitted last October that young teens were visiting the site slightly less frequently, most have accepted as fact that young people are fleeing Facebook en...

    • For Marketing Leadership Professionals

      Blog:Now Accepting Entries: The 2013 Forrester Groundswell Awards

      [UPDATE, Sepember 2013: Entries for the 2013 Forrester Groundswell Awards are now closed. More than 100 companies entered more than 130 social programs this year, and we're looking forward to...

      • For Marketing Leadership Professionals

        Blog:Smart Move: Facebook buys Atlas

        Facebook just announced that it's buying marketer-side adserver Atlas from Microsoft. I think it's a great move. It's always been clear that for Facebook to realize its potential, the...

        • For Marketing Leadership Professionals

          Blog:Enter the 2013 Forrester Groundswell Awards!

          [UPDATE, Sepember 2013: Entries for the 2013 Forrester Groundswell Awards are now closed. More than 100 companies entered more than 130 social programs this year, and we're looking forward to...

          • For Marketing Leadership Professionals

            Blog:The Pinterest Conundrum

            I’ve been thinking a lot about Pinterest for the past year. I first planned to write a report about the social upstart last summer. When that deadline passed, I was certain I’d produce...

            • For Marketing Leadership Professionals

              Blog:Winners Of The 2012 Business-to-Consumer Forrester Groundswell Awards

              A few minutes ago I had the pleasure of announcing the winners of the 2012 Business-to-Consumer Forrester Groundswell Awards at the Forrester eBusiness Forum in Chicago. I hope you’ll take a...

              • For Marketing Leadership Professionals

                Blog:How will the Database of Affinity change marketing?

                Last month I published new research on the Database of Affinity — a catalogue of people’s tastes and preferences collected by observing their social behaviors on sites like...

                • For Marketing Leadership Professionals

                  Blog:Why You Should Use Social Marketing In China

                  Our clients are asking us more questions than ever about marketing in China. So we’re responding – by increasing our presence in the market, by launching our first marketing & strategy...

                  • For Marketing Leadership Professionals

                    Blog:The Social Technographics Score helps marketers create better social strategies

                    We firmly believe that the first step in building a successful social program is to understand your audience’s social behaviors and preferences. Since 2007, Forrester’s Social...

                    • For Marketing Leadership Professionals

                      Blog:The Dark Side of the Database of Affinity?

                      Last year we introduced a concept called the Database of Affinity — a catalogue of people's tastes and preferences collected by observing their social behaviors — and proposed...

                      • For Marketing Leadership Professionals

                        Blog:As Social Media Matures, Branded Communities Will Make A Comeback In 2015

                        Are you ready for social media in 2015? Today we published Predictions 2015: Social Media Grows Up. This report details our four key predictions for the coming year in social media — and lists...

                        • For Marketing Leadership Professionals

                          Blog:It's Time To End Social Exceptionalism

                          Today, social media is part of nearly every marketer's strategy: More than 90% of the marketers we survey are already using social tactics. But the sobering reality is that nearly a decade into...

                          • For Marketing Leadership Professionals

                            Blog:Today's The Deadline To Enter The 2014 Forrester Groundswell Awards

                            We've already got dozens of great entries online for this year's Forrester Groundswell Awards — and we'd love to see your best social programs as well. Winners receive...

                            • For Marketing Leadership Professionals

                              Blog:Preparing For The Groundswell

                              Today, my colleagues and I are meeting to review the 2012 entries to the Forrester Groundswell Awards. As always, we’ve got some fantastic submissions this year – which you can see on our...

                              • For Marketing Leadership Professionals

                                Blog:Guest Post: Sarah Takvorian’s Favorite Forrester Groundswell Award Winner

                                [UPDATE, Sepember 2013: Entries for the 2013 Forrester Groundswell Awards are now closed. More than 100 companies entered more than 130 social programs this year, and we're looking forward to...

                                • For Marketing Leadership Professionals

                                  Blog:The Right Way To Globalize Your Interactive Marketing Programs

                                  I have a tailor named James. Well, I say I have a tailor, but in truth I’ve only commissioned one item – a jacket – and it’s not done yet. I had an initial fitting about 10...

                                  • For Marketing Leadership Professionals

                                    Blog:Forrester Groundswell Awards Update

                                    This week, our team finished judging the 2013 Forrester Groundswell Awards and notified the winners. If your entry was selected as a winner in any of our 11 B2C, B2B, or B2E categories, you've...

                                    • For Marketing Leadership Professionals

                                      Blog:Winners of the 2013 Forrester Groundswell Awards

                                      Today at the Forrester eBusiness Forum in Chicago, I had the pleasure of announcing the winners of the 2013 Forrester Groundswell Awards. For the seventh edition of our awards we introduced all new...

                                      • For Marketing Leadership Professionals

                                        Blog:Now Accepting Entries: The 2015 Forrester Groundswell Awards

                                        Every year since 2007, Forrester has recognized the very best social marketing programs from around the world — and I’m thrilled to announce we’re now accepting entries for the...

                                        • For Marketing Leadership Professionals

                                          Blog:Facebook Has Finally Killed Organic Reach. What Should Marketers Do Next?

                                          After years of pushing brands’ reach lower with one hand (and opening marketers’ wallets with the other) Facebook has finally announced the end of organic social marketing on its site. In...

                                          • For Marketing Leadership Professionals

                                            Blog:How To Win A Forrester Groundswell Award For Social Reach Marketing

                                            We’re now accepting entries for the 2015 Forrester Groundswell Awards. This is our chance to recognize the very best social marketing programs from the past year, and we’d love to give an...

                                            • For Marketing Leadership Professionals

                                              Blog:Why Won't Marketers Recommend Their Social Vendors?

                                              In 2013, we published a Forrester Wave™ evaluation on Social Relationship Platforms — the technologies that help marketers publish content to social networks like Facebook and...

                                              • For Marketing Leadership Professionals

                                                Blog:Announcing The Sixth Annual Forrester Groundswell Awards

                                                It’s that time of year again! That is, it’s time to look back at the very best social programs your company has run in the past twelve months, and to prepare your entry to the Forrester...

                                                • For Marketing Leadership Professionals

                                                  Blog:Forrester Groundswell Award Entries Are Due February 28

                                                  You have ten days left to enter the 2014 Forrester Groundswell Awards — and to receive recognition for your successful social programs. Winners receive a nice shiny trophy,...

                                                  • For Marketing Leadership Professionals

                                                    Blog:How To Win A Forrester Groundswell Award For Social Relationship Marketing

                                                    We're now accepting entries for the 2014 Forrester Groundswell Awards – and our research associate Sarah Takvorian is here to share her thoughts about how you can with in the Social...