Julie A. Ask

Vice President, Principal Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Julie serves eBusiness & Channel Strategy Professionals. Julie's 25 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 12 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, retail, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, BusinessWeek, RCR Wireless, and The Onion and on CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an M.B.A. from the University of Michigan.

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15 results in Reports

  • Bryan Wang
  • For CIO Professionals

    Report:The Chinese CIO's Agenda For 2015: 10 Initiatives That Can Build Your Digital Business

    Digital Disruption Will Drive The BT Agenda At Chinese Enterprises

    The Chinese market is undergoing significant change. Cloud-enabled digital technologies such as big data, enterprise mobility, and social platforms are spurring the creation of new business models...

    • Downloads: 137
  • For CMO Professionals

    Report:Competitive Strategy In The Age Of The Customer: China

    Only Customer-Obsessed Enterprises Can Survive Disruption

    Manufacturing strength, distribution power, and information mastery are no longer competitive advantages in the age of the customer, where the only sustainable competitive advantage is customer...

    • Downloads: 286
  • For Infrastructure & Operations Professionals

    Report:Huawei Takes On The Global Enterprise Market

    Regional Success Gives The Firm A Head Start, But The Global Enterprise Market Is A Whole New Ballgame

    Huawei Technologies officially entered the global enterprise market in 2011, aiming to grow its market share by leveraging its experience in the carrier network equipment market and broadening its...

    • Downloads: 138
  • For Infrastructure & Operations Professionals

    Report:China Tech Market Outlook: 2012 To 2013

    The Big Dragon's IT Spending Will Slow Down In 2012

    The European debt crisis has gradually begun to affect China, slowing economic growth in the country in the first half of 2012. To reflect this, we've revised our China tech market forecast and...

    • Downloads: 357
  • For eBusiness & Channel Strategy Professionals

    Report:Alibaba And Tencent Are Disrupting The Offline Payment Market In China

    Alipay Wallet And WeChat Payment Create Clear Value And New Opportunities For Organizations

    Alibaba's Alipay Wallet and Tencent's WeChat Payment, the two leading mobile payment services in China, entered the offline payment market in late 2013 and early 2014, respectively. Given their...

    • Downloads: 64
  • For eBusiness & Channel Strategy Professionals

    Report:Alibaba: Understanding The World's Biggest Digital Ecosystem

    The Behemoth's Digital Empire Is Expanding, Both Inside And Outside Of China

    The Alibaba Group could soon make Wall Street history with what will almost certainly be one of the largest initial public offerings ever. eBusiness professionals are wondering how the Chinese...

    • Downloads: 480
  • For CIO Professionals

    Report:Brief: Build Your Localization Strategy For Chinese Technology Vendors Now

    Chinese Enterprises Should Plan For A Local Vendor Strategy

    Since China opened up to the world in the late 1970s, the Chinese government has leveraged products from leading US and European technology vendors to help public and private sector organizations...

    • Downloads: 42
  • For eBusiness & Channel Strategy Professionals

    Report:What You Need To Know About Mobile Payments In China

    China has the world's largest mobile phone market, with both smartphone penetration and mobile Internet adoption surging. Online retailers in China are seeing rapid growth of traffic and sales from...

    • Downloads: 370
  • For CIO Professionals

    Report:China Tech Market Outlook: 2014

    Tougher Conditions Await Global Brands As Local Vendors Grab A Larger Share Of The World's Third-Largest Market

    IT purchases in China will reach $113 billion in 2013, making it the third-largest tech market in the world after the US and Japan. China is still largely a hardware-driven market, but spending on...

    • Downloads: 350
  • For eBusiness & Channel Strategy Professionals

    Report:Use WeChat To Facilitate Cross-Channel Sales And Customer Engagement

    WeChat Is More Than Just A Social Messaging Platform

    WeChat is the world's largest instant messaging (IM) application, with 468 million monthly active users in 200 countries. As such, it's one of the most important international mobile messaging...

    • Downloads: 108
  • For Infrastructure & Operations Professionals

    Report:Making Informed Mobile Payment Investments In China

    The increasing penetration of smartphones among mobile subscribers and booming online retail are driving the adoption of mobile payments in China. It's crucial for infrastructure and operations (I&O)...

    • Downloads: 288
  • For CIO Professionals

    Report:Technology Management In The Age Of The Customer: China

    Three Major Routes For Chinese Organizations

    Empowered customers are disrupting every industry, and CIOs in China need to clearly understand what technology management challenges they face in the age of the customer. This report helps Chinese...

    • Downloads: 86
  • For CIO Professionals

    Report:Predictions 2015: Mobile Customer Experience Will Fuel Digital Transformation In Asia Pacific

    CIOs must shift their focus to winning, serving, and retaining customers — so although technology leaders in Asia Pacific (AP) will be seeking a moment to catch their breath after a year...

    • Downloads: 343
  • For Infrastructure & Operations Professionals

    Report:Content Providers Are Disrupting China's Mobile Device Market

    Explosive 3G adoption in China over the past 24 months has made mobile Internet a much more competitive landscape, with new and unconventional market players entering the fray. Most of the activity...

    • Downloads: 196
  • For Infrastructure & Operations Professionals

    Report:Case Study: China Eastern Airlines' Corporate App Store Boosts Enterprise Mobility

    China Eastern Airlines (CEA), one of the top airlines in China, estimates that around 50,000 of its employees use mobile devices for work. To support this usage and leverage mobility even further...

    • Downloads: 191