Julie A.  Ask

Julie A. Ask

Vice President, Principal Analyst Serving eBusiness & Channel Strategy Professionals

Julie serves eBusiness & Channel Strategy Professionals. Her nearly 30 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 17 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, Los Angeles Times, and The Onion, as well as on Bloomberg, CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

Julie A. Ask

Vice President, Principal Analyst Serving eBusiness & Channel Strategy Professionals

Julie serves eBusiness & Channel Strategy Professionals. Her nearly 30 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 17 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, Los Angeles Times, and The Onion, as well as on Bloomberg, CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

Julie A. Ask's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Choose The Right Metrics For Commerce Apps

    Performance Management: The Mobile eBusiness Playbook

    November 21, 2017Julie A. Ask

    Metrics are key to enabling smart business decisions. Too many digital business professionals want to benchmark their performance against their competition rather than devise a scorecard that aligns with their own objectives, resources, and customer base. Digital business professionals should create a timeline to evolve metrics from adoption to engagement to business outcomes, forecast realistic targets, and choose smart metrics given their goals. Exercise caution with external benchmarks, as apples-to-apples comparisons are tough to find. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Mobile Mind Shift Maturity Framework

    Assessment: The Mobile eBusiness Playbook

    November 20, 2017Julie A. Ask

    Few companies have adapted to the mobile mind shift, as many lack the resources, budget, and organization to make the shift. This report helps digital business professionals understand the path to mobile maturity and the resources, organization, processes, and budget they need to do so. Not all companies can make the shift today, but every company should have a plan to do so. We also outline what tools will help you succeed in each stage of maturity. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy. This version includes new data from Forrester's H2 2016 Global Mobile Executive Online Survey.

  • For CIO Professionals

    REPORT: Predictions 2018: IoT Moves From Experimentation To Business Scale

    November 9, 2017 Michele Pelino, Jeffrey S. Hammond, Charlie Dai, Paul Miller, Jennifer Belissent, Ph.D., Julie A. Ask, Nigel Fenwick, Frank E. Gillett, Thomas Husson, Merritt Maxim

    Business stakeholders and CIOs across all vertical markets are planning and deploying IoT solutions to bridge the physical and digital worlds of their organizations to create new opportunities for growth. This report shares Forrester's 2018 predictions to help CIOs and their business counterparts tackle the rapidly changing internet-of-things (IoT) landscape to deliver and enable connected products and business processes.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Predictions 2018: Mobile Evolves Into The Digital Experience Conductor

    Landscape: The Mobile eBusiness Playbook

    November 8, 2017Julie A. Ask, Jeffrey S. Hammond, Thomas Husson, Michael Facemire

    2018 is the year that mobile becomes core to the digital ecosystem. Devices are evolving to seamlessly work together. Tooling is following that evolution, allowing developers to build for burgeoning ecosystems. Development shops are keeping pace thanks to these tools, while marketing organizations are desperate to keep up. This report outlines the mobile trends that development teams and digital business leaders should look for in 2018.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Engage Customers Through Mobile

    Executive Overview: The Mobile eBusiness Playbook

    October 27, 2017Julie A. Ask

    Digital business professionals face both the opportunity and the challenge of an ever-more-connected consumer. Consumers expect to be able to engage with brands on their mobile devices to get anything they want in their immediate context and moments of need. Forrester calls this the mobile mind shift. This is an update to the report last published in August 2016; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Webinar: Predictions 2018: Mobile Evolves Into The Digital Experience Conductor

Date: December 13, 2017
Time: 1:00 PM-1:40 PM Eastern Standard Time
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