Julie A.  Ask

Julie A. Ask

Vice President, Principal Analyst Serving eBusiness & Channel Strategy Professionals

Julie serves eBusiness & Channel Strategy Professionals. Her nearly 30 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 17 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, Los Angeles Times, and The Onion, as well as on Bloomberg, CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

Julie A. Ask

Vice President, Principal Analyst Serving eBusiness & Channel Strategy Professionals

Julie serves eBusiness & Channel Strategy Professionals. Her nearly 30 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 17 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, Los Angeles Times, and The Onion, as well as on Bloomberg, CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

Julie A. Ask's Research

Most RecentMost Popular
  • For Application Development & Delivery Professionals

    REPORT: Audio: The State Of Extended Reality (XR) In 2019

    Listen To Forrester's Overview Of The Opportunities, Challenges, And Future Of Augmented, Virtual, And Mixed Reality

    April 19, 2019 Jeffrey S. Hammond, Julie A. Ask

    Recent updates in hardware and development tools make extended reality (XR) ready for primetime in the enterprise. Important use cases are to extend expertise, assist with complex sales, and train new employees. Smartphone-only services have good developer tools but limited immersiveness. Building for hands-free hardware is more complex given the fragmented ecosystem. In this audio series, Jeffrey Hammond and Julie Ask discuss the state of extended reality, including commercial opportunities, challenges, the developer environment, and what's coming next.

  • For Customer Experience Professionals

    REPORT: Video: Use Customer Experience Basics To Guide Your Digital Experience Design

    Watch This Video To Learn How To Combine CX And DX Expertise To Design Effective Digital Experiences

    April 19, 2019 Andrew Hogan, Julie A. Ask

    Don't leave the design and build of your digital experiences in the hands of your product managers alone. Instead, use a balanced approach that combines business strategy and human-centered design. This report contains a video based on research we've conducted to offer customer experience (CX) and digital experience (DX) professionals a road map for combining their areas of expertise to deliver digital experiences that solve real customer problems.

  • For eBusiness & Channel Strategy Professionals

    REPORT: FAQ: Should We Incorporate Voice Into Our Digital Experiences Portfolio?

    Make Smart Choices Rather Than Following The Crowd

    April 18, 2019Julie A. Ask, Michael Facemire

    Forrester clients are increasingly interested in voice services. Why? Consumer ownership of voice-enabled devices. At the end of 2018, there were 348 million smartphones and 41.7 million smart speakers in consumers' homes in the US alone. In this FAQ, we answer our clients' most common questions on this topic: What does voice mean? Is voice the future of digital experiences? Should my company build voice services?

  • For eBusiness & Channel Strategy Professionals

    REPORT: Use In-App Messaging To Drive App Updates

    Screen-Shot Examples Of In-App Messaging Highlight Best Practices

    April 5, 2019Julie A. Ask

    One of the most frequently asked questions Forrester receives from mobile app product owners is, “What do I need to do to drive app updates?” In-app messaging is one method. Progressively urgent nudging trumps ultimatums, especially if switching costs are low. If you are in retail banking, being polite and persistent will yield results. If you’re in a nice-to-have, not need-to-have, category, you’ll have to work harder. This PowerPoint deck contains annotated screen shots from financial services and other brands that show how to do in-app messaging well.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester's Moments Index: The Concept

    Watch This Video To Understand How Your Consumers Connect To And Use Digital Experiences

    April 3, 2019Julie A. Ask

    Forrester is introducing a concept called the Moments Index; this video explains it. This index helps digital business professionals decide which features, content, and services to build on what medium — such as a graphical user interface (GUI), chat, voice, or extended reality (XR) — as consumers' comfort with technology evolves from awareness to adoption to usage to comfort to preference. Forrester plans to build a minimum viable product (MVP) of the Moments Index in 2019.

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