Julie A.  Ask

Julie A. Ask

Vice President, Principal Analyst Serving eBusiness & Channel Strategy Professionals

Julie serves eBusiness & Channel Strategy Professionals. Her nearly 30 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 17 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, Los Angeles Times, and The Onion, as well as on Bloomberg, CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

Julie A. Ask

Vice President, Principal Analyst Serving eBusiness & Channel Strategy Professionals

Julie serves eBusiness & Channel Strategy Professionals. Her nearly 30 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 17 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, Los Angeles Times, and The Onion, as well as on Bloomberg, CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

Julie A. Ask's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Consumers Want Convenience, Not Conversations

    Conversational Interfaces Struggle To Deliver Contextual Convenience

    July 2, 2018Julie A. Ask, Andrew Hogan, Ian Jacobs

    Consumers want convenience and choice — not conversational interfaces. However, fear of being left behind still impels digital business leaders to build them. And even more than half of those that haven't already deployed conversational interfaces are piloting conversations with humans and bots or planning to do so. Digital business leaders should only build conversational interfaces where they offer more convenience than existing means of interacting with customers.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Digital Transformation: Mobile Is The Catalyst

    Digital Transformation Best Practices: Scale Your Digital Delivery Engine To Drive Change

    June 13, 2018Julie A. Ask, Jeffrey S. Hammond

    Firms in the midst of digital transformation risk stalling. To overcome organizational inertia, successful firms must scale and operationalize best practices they've so far developed in pockets like mobile app development. Digital business leaders must drive the shift from ad hoc work to adopting and optimizing repeatable practices like design thinking, Agile, and more. Forrester interviewed 36 digital leaders to understand how to operationalize early transformation efforts. Here is what we learned.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Digital Transformation: Your First 100 Days

    Digital Transformation Best Practices: Six Ways To Kick-Start Your Transformation Efforts

    June 13, 2018Julie A. Ask, Jeffrey S. Hammond

    Just because Fortune 500 companies weren't born digital doesn't mean they can't evolve their development and delivery operations to build the next generation of digital experiences. Doing so demands many changes and strong senior leadership and is a multiyear journey. But how do you get started? Forrester interviewed more than 40 senior digital business leaders to find out.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Digital Transformation: Master Startup Methods

    Digital Transformation Best Practices: What Incumbents Can Learn From Digital-Native Firms

    June 13, 2018Julie A. Ask

    Digital business leaders face a dilemma: What made their firms successful in the past is now holding them back. Incumbents boast an existing customer base and brand pedigree but are saddled with the crushing inertia of scale. Startups bring agility, pace, and a devil-may-care attitude — and threaten to overturn markets. Forrester interviewed a range of digital disruptors, all founded since 2009, to understand how they operate and what incumbent firms can learn.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Future Of Digital Experiences

    Vision: The Mobile eBusiness Playbook

    April 17, 2018Julie A. Ask, Michael Facemire

    Digital channels are more amorphous and fragmented than ever. However, they share a common core: mobile. Mobile will emerge as the central choreographer in this broader, connected ecosystem. Digital business professionals will address their customers' micro moments by deconstructing today's digital experiences into granular parts, enabling them to construct highly personalized digital experiences that solve users' immediate problems. This report lays out the future of digital experiences and tells digital business professionals how to get started. This is an update of the report published on May 9, 2017; Forrester reviews and updates it periodically for continued relevance and accuracy.

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Webinar: Digital Transformation: Mobile Is Your Catalyst

Date: August 15, 2018
Time: 1:00 PM-1:40 PM Eastern Standard Time
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