Skip to main content
Julie   Ask

Julie Ask

Vice President, Principal Analyst Serving eBusiness & Channel Strategy Professionals

Julie serves eBusiness & Channel Strategy Professionals. Her nearly 30 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 17 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, Los Angeles Times, and The Onion, as well as on Bloomberg, CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

Julie Ask

Vice President, Principal Analyst Serving eBusiness & Channel Strategy Professionals

Julie serves eBusiness & Channel Strategy Professionals. Her nearly 30 years of work experience is balanced between the engineering and management consulting work she did in the first half of her career and her work as an analyst for the past 17 years. The combination of technical and business expertise positions prepared her well to work with business leaders to identify new opportunities offered by mobile technology and to develop strategies to engage with consumers on mobile devices. She has worked with hundreds of clients across retail, travel, banking, insurance, CPG, healthcare, and more to advise and guide the development of their mobile strategies.

Julie's research and analysis have been widely cited in publications including The Wall Street Journal, The New York Times, USA Today, Los Angeles Times, and The Onion, as well as on Bloomberg, CBS, NBC, and PBS.

Previous Work Experience

Prior to becoming an analyst, Julie worked at a contextual services mobile startup in San Francisco and prior to that at Booz Allen & Hamilton.

Education

Julie holds a B.S.E.E. and a Master of Science in electrical engineering and computer science from the Massachusetts Institute of Technology (MIT). She also holds an MBA from the University of Michigan.

Julie Ask's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Guide: How To Craft A Mobile Notifications Strategy

    Start Creating Your Mobile Notifications Strategy With These 10 Steps

    August 7, 2020Julie Ask, Angelina Gennis, Andrew Hogan

    When designing mobile notifications, product owners should pursue a methodical approach that begins with the POST methodology and involves a holistic customer and user experience strategy. This guide lays out the 10 core steps for eBusiness and channel strategy professionals.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Case For Asynchronous Messaging: Apple Business Chat, Messenger, WhatsApp

    Just Supporting Web And Mobile Chat Is A Missed Opportunity

    July 23, 2020Julie Ask, Ian Jacobs

    Consumers love messaging, at least when it comes to keeping in touch with friends and family. But brands have lagged in offering asynchronous messaging conversations with their customers. This report examines the ways that brands currently use asynchronous messaging and shows customer service leaders what they need to do to make this communication channel a customer favorite.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The 3D Connected Consumer In 2020

    The Combination Of Devices, Platforms, And Channels Redefines How Connected Consumers Are

    July 22, 2020Julie Ask, Erin Sellers

    Historically, internet speed and device type have defined how connected consumers are. But this representation is too simplistic today. Three dimensions — devices, platforms, and channels — now define where consumers connect to the internet, and brands must serve their customers wherever they are in these complex ecosystems. Digital business professionals must take a fresh look at how their consumers connect as they craft their technology and platform portfolios.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The State Of Augmented Reality In Retail: 2020

    Continuous Improvement: The Digital Store Playbook

    June 9, 2020Julie Ask, Erin Sellers

    Since IKEA created an interactive experience with its product catalog, the quality of augmented reality (AR) experiences in retail has improved dramatically in the past 10 years. AR now supports more realistic 3D images, depth, motion tracking, occlusion, and placement of multiple objects within an environment. Retailers are using AR to improve online browsing and purchasing experiences — and now they are seeing results.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Augmented Reality In 2020: Ready For Primetime

    Augmented Reality Evolves To Enable Consumers To Experience Products Virtually Before Purchase

    June 9, 2020Julie Ask, Erin Sellers

    Augmented reality (AR) has evolved in the past 10 years from being an unstable gimmick to a legitimate way for consumers to experience products and services before they purchase them. This report helps digital business professionals understand how AR experiences have evolved and where they are effective in driving sales of products or services.

View all of Julie Ask's Research

Clients Who Work With Julie Ask Also Work With:

View all related analysts

Connect

Brief Our Analysts

Upcoming Events

Webinar: Forrester's 2020 Moments Index: How To Make Smart Digital Experience Channel Choices

Date: September 22, 2020
Time: 1:00 PM-1:40 PM Eastern Standard Time
Register
View all upcoming events