Kathryn   Cooper

Kathryn Cooper

Data Insights Manager Serving Customer Insights Professionals

As a data insights manager at Forrester Research, Kathryn supports both business-to-business and business-to-consumer Forrester clients. By leveraging Forrester’s existing survey products, Kathryn helps clients understand trends in technology adoption, buyer attitudes, and purchase processes.

Previous Work Experience

Prior to joining Forrester, Kathryn was an academic researcher, dedicated to solving motivational and behavioral challenges in people with schizophrenia. She comes from a heavy statistics background and has worked with all kinds of data — ranging from behavioral tracking studies to more qualitatively based methodologies.

Education

Kathryn holds a B.A. in psychology and an M.A. in psychological research from San Francisco State University.

Kathryn Cooper

Data Insights Manager Serving Customer Insights Professionals

As a data insights manager at Forrester Research, Kathryn supports both business-to-business and business-to-consumer Forrester clients. By leveraging Forrester’s existing survey products, Kathryn helps clients understand trends in technology adoption, buyer attitudes, and purchase processes.

Previous Work Experience

Prior to joining Forrester, Kathryn was an academic researcher, dedicated to solving motivational and behavioral challenges in people with schizophrenia. She comes from a heavy statistics background and has worked with all kinds of data — ranging from behavioral tracking studies to more qualitatively based methodologies.

Education

Kathryn holds a B.A. in psychology and an M.A. in psychological research from San Francisco State University.

Kathryn Cooper's Research

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  • For B2B Marketing Professionals

    REPORT: Forrester Data Global Business Technographics® Developer Survey, 2017: Overview

    A Business Technographics Presentation

    November 27, 2017 Kathryn Cooper

    This report is our overview of developers’ priorities, processes, and platforms, based on the Forrester Data Global Business Technographics® Developer Survey, 2017. We analyzed the data by region, company size, and generation. Our analysis shows that there are generational differences in terms of development technologies, processes, and languages used. Marketers, product managers, and market strategists can use this report to build their knowledge of developers’ behaviors.

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