Katyayan Gupta

Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Katyayan serves eBusiness & Channel Strategy Professionals with research on mobile devices (smartphones and tablets) and mobile applications. His research helps organizations identify new business opportunities offered by mobile technology and develop strategies to effectively engage with consumers through mobile devices. Other areas of research include mobile marketing, mobile customer experience and digital disruption through mobile. He previously covered topics like bring your own device (BYOD), mobile device management, and 4G LTE.

Katyayan's research and analysis have been widely cited in publications including Bloomberg, The Wall Street Journal, Forbes, The BBC, Economic Times, The Times of India, and others. He is also a frequent panelist and speaker at leading events like Interop, NG Telecoms, and Nasscom.

Previous Work Experience

Previously, Katyayan worked at Evalueserve as a project manager and senior business analyst, handling end-to-end project and account management, team training, and business development. He also worked at Keane and Artech Information Systems.

Education

Katyayan holds a B.Tech degree in electronics and communications engineering.

Katyayan Gupta's Research

  • For eBusiness & Channel Strategy Professionals

    Report: Asia Pacific Mobile And Smartphone Adoption Forecast, 2014 To 2019

    Smartphone adoption across nearly all countries in Asia Pacific (AP) is happening at breakneck speeds. This growth in uptake will occur across all age groups; Millennials will not be the primary...

    • Downloads: 62
  • For eBusiness & Channel Strategy Professionals

    Report: 2015 Indian Mobile Banking Functionality Benchmark

    To understand the maturity of mobile banking apps in India, we used our Mobile Banking Functionality Benchmark methodology to evaluate the retail mobile banking apps of five large banks in India...

    • Downloads: 35
  • For CIOs

    Report: How To Build A Digital Business In India

    The proliferation of social, mobile, and cloud applications is having a profound impact on consumer expectations. In India, the availability of affordable smartphones and wireless Internet is sp...

    • Downloads: 89
  • For eBusiness & Channel Strategy Professionals

    Report: The Mobile Technology Firms Use For Consumers: 2014

    The adoption of smartphones and tablets is growing at an unprecedented rate. Forrester has forecast that more than half of mobile subscribers globally would own a smartphone by the end of 2014. ...

    • Downloads: 170
  • For eBusiness & Channel Strategy Professionals

    Report: Case Study: Maybelline Chooses Responsive Web Design Over Mobile Apps

    Companies operating in Asia Pacific (AP) need to adopt a mobile-first strategy when engaging customers and prospects. But the high degree of mobile device heterogeneity in terms of screen sizes ...

    • Downloads: 133
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