For B2C Marketing Professionals

Keep Up With Advertiser Targeting Demands

Publishers Must Expand Ad Products To Address Advertiser DMP Adoption

    Why Read This Report

    Advertisers are adopting data management platforms (DMPs) and planning for more sophisticated audience targeting tactics, including the use of first-party advertiser data. These tactics will put pressure on publishers to enable deeper targeting opportunities through both direct and exchange-based sales channels. Successful publishers must respond to these demands by building a larger, more flexible ad products portfolio.
    US $499
    Add To Cart
    Become A Client

    Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

    Already A Client?
    Log in to read this document.