Keith Johnston

VP, Research Director serving CMO PROFESSIONALS

Keith leads Forrester's research group serving the chief marketing officer in the company/brand shift to customer obsession. His team focuses on the most pressing issues for today's CMOs in the age of the customer, including strategy, growth, leadership, business and operational practices, the changing consumer relationship, and technology. The CMO team also leverages its considerable expertise to provide advisory and consulting services to clients.

Previous Work Experience

Keith draws from more than 20 years of experience producing marketing and advertising for some of the world’s biggest brands. He is a multifaceted leader with expertise spanning creative, strategy, media, production, technology, and agency management. Before joining Forrester, Keith was chief operations officer for Austin-based T3, ranked as a top firm in the “The Forrester Wave™: Innovation Agencies, Q4 2014” report. He joined T3 from the San Francisco Bay Area, where he led digital efforts at Butler, Shine, and Stern & Partners for clients such as MINI, Priceline, and Columbia Sportswear. Prior to that, Keith was MullenLowe’s first integrated production executive, spearheading the development of its digital media and interactive creative capability. In addition, Keith has extensive experience in design management, consulting, and leading operational change.

Keith’s early career began as an award-winning artist and director creating broadcast branding for PBS, Discovery, Comcast, and MTV before making the transition to advertising largely in the automotive category, where he produced some of that industry’s first online experiences.

Education

Keith has a BFA from the Savannah College of Art and Design, where he also served as a professor. He was an adjunct professor at George Washington University and Northeastern University, and he has presented at SXSW, Mobile Media Summit, 4As Create Tech, SIGGRAPH, ANA, IxDA, and APPNATION.

Keith Johnston's Research

  • For CMO Professionals

    Report: The End Of Advertising As We Know It

    People love to hate advertising, yet this annoying feature of modern life has funded the global economy more effectively than any other source. But that's changing. Society doesn't need advertis...

  • For CMO Professionals

    Report: The End Of Advertising As We Know It

    People love to hate advertising, yet this annoying feature of modern life has funded the global economy more effectively than any other source. But that's changing. Society doesn't need advertis...

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