Kevin   Lucas

Kevin Lucas

Principal Analyst Serving Analyst Relations Professionals

Kevin serves Analyst Relations (AR) Professionals. He is a leading expert on analyst relations and has designed Forrester's research program and the Forrester Industry Analyst Relations (FIAR) model that underpins it. The program addresses AR's strategic value and objectives while also providing best practices research and downloadable tools to help AR teams deliver that value.

Previous Work Experience

Before joining Forrester, Kevin was a director of analyst relations for Siebel Systems, working with European analysts across all of Siebel's product lines and with global responsibility for many of them. Previously, he was a research analyst at AMR Research, writing publications and delivering advisory services on CRM and software globalization. He previously held a number of roles within systems integration companies, culminating in a directorship; he focused on custom-built business applications and packaged implementations of CRM systems.

An accomplished public speaker, Kevin has delivered speeches at many events, including AMR Research's European conference, Forrester's IT Forum and AR Councils, and keynote speeches at the European CRM Forum and Cranfield & Ashridge Schools of Management. He has also facilitated sessions at the IT Director's Forum on business case preparation, vertical industry CRM, and security. Kevin has been widely quoted in the press, including such media outlets as IT Week and appearances on the Financial Times Business Edition and Silicon.com.

Education

Kevin has a bachelor's degree in mathematics from Bristol University.

Kevin Lucas

Principal Analyst Serving Analyst Relations Professionals

Kevin serves Analyst Relations (AR) Professionals. He is a leading expert on analyst relations and has designed Forrester's research program and the Forrester Industry Analyst Relations (FIAR) model that underpins it. The program addresses AR's strategic value and objectives while also providing best practices research and downloadable tools to help AR teams deliver that value.

Previous Work Experience

Before joining Forrester, Kevin was a director of analyst relations for Siebel Systems, working with European analysts across all of Siebel's product lines and with global responsibility for many of them. Previously, he was a research analyst at AMR Research, writing publications and delivering advisory services on CRM and software globalization. He previously held a number of roles within systems integration companies, culminating in a directorship; he focused on custom-built business applications and packaged implementations of CRM systems.

An accomplished public speaker, Kevin has delivered speeches at many events, including AMR Research's European conference, Forrester's IT Forum and AR Councils, and keynote speeches at the European CRM Forum and Cranfield & Ashridge Schools of Management. He has also facilitated sessions at the IT Director's Forum on business case preparation, vertical industry CRM, and security. Kevin has been widely quoted in the press, including such media outlets as IT Week and appearances on the Financial Times Business Edition and Silicon.com.

Education

Kevin has a bachelor's degree in mathematics from Bristol University.

Kevin Lucas's Research

Most RecentMost Popular
  • For Analyst Relations Professionals

    REPORT: Organize And Educate AR's Spokespeople

    February 1, 2018Kevin Lucas

    Analyst relations (AR) influence programs rely on a double act between the AR professionals and the spokespeople who front a variety of engagements with the analysts. This report lists the skills and knowledge that AR managers must roll out to ensure that their spokespeople know three key things: 1) the requisite AR basics; 2) how to go beyond these to achieve deep influence; and 3) how the two roles complement each other when preparing for and undertaking analyst engagements. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Analyst Relations Professionals

    REPORT: Educate AR's Personnel

    February 1, 2018Kevin Lucas

    Analyst relations (AR) managers raise the chances of delivering on their business commitments, and impressing their executive colleagues, when they staff their departments with expert professionals. This report lists the skills and knowledge that AR managers must ensure that their personnel are trained in and provides guidance on how to recruit the relevant expertise. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Analyst Relations Professionals

    REPORT: Organize AR's Personnel Around Desired Business Value

    Organization: The Industry Analyst Relations Playbook

    January 3, 2018Kevin Lucas

    Once industry analyst relations (AR) departments break out of single-person mode, AR managers must assign responsibilities across the team optimally and manage team member performance against them. This report lists the assignment options and shows how to weave the ones you choose into your staff performance management process. This report is an update of previously published materials. Forrester reviews and revises this report periodically for continued relevance and accuracy.

  • For Analyst Relations Professionals

    REPORT: Forrester's Core Industry Analyst Relations Scorecard

    December 6, 2017Kevin Lucas

    This self-assessment tool helps analyst relations (AR) managers review their current AR industry programs, analyze program weaknesses, and identify what they need to change. In combination with the companion report, “Assess The Core Of Your Industry Analyst Relations Program,” this tool helps AR managers build industry-leading programs and, as individuals, join their profession’s crème de la crème. This tool is an update to previously published material. Forrester reviews and updates content periodically for continued relevance and accuracy.

  • For Analyst Relations Professionals

    REPORT: Assess The Core Of Your Industry Analyst Relations Program

    Assessment: The Industry Analyst Relations Playbook

    December 6, 2017Kevin Lucas

    Analyst relations (AR) managers get very little time to assess their AR programs because they're so busy executing on the next urgent priority. To help, Forrester has distilled AR best practices and developed a methodology for assessing and improving the fundamentals. This report lays out that methodology and provides a self-assessment tool that you can use to assess your current program, analyze weaknesses, and identify what you need to change for your program to join the best. This report and the associated self-assessment tool are updates of previously published materials. Forrester reviews and updates content periodically for continued relevance and accuracy.

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