Kevin Lucas

Senior Analyst serving Analyst Relations PROFESSIONALS

Kevin serves Analyst Relations (AR) Professionals. He is a leading expert on analyst relations and has designed Forrester's research program and the Forrester Industry Analyst Relations (FIAR) model that underpins it. The program addresses AR's strategic value and objectives while also providing best practices research and downloadable tools to help AR teams deliver that value.

Previous Work Experience

Before joining Forrester, Kevin was a director of analyst relations for Siebel Systems, working with European analysts across all of Siebel's product lines and with global responsibility for many of them. Previously, he was a research analyst at AMR Research, writing publications and delivering advisory services on CRM and software globalization. He previously held a number of roles within systems integration companies, culminating in a directorship; he focused on custom-built business applications and packaged implementations of CRM systems.

An accomplished public speaker, Kevin has delivered speeches at many events, including AMR Research's European conference, Forrester's IT Forum and AR Councils, and keynote speeches at the European CRM Forum and Cranfield & Ashridge Schools of Management. He has also facilitated sessions at the IT Director's Forum on business case preparation, vertical industry CRM, and security. Kevin has been widely quoted in the press, including such media outlets as IT Week and appearances on the Financial Times Business Edition and


Kevin has a bachelor's degree in mathematics from Bristol University.

Kevin Lucas's Research

  • For Analyst Relations Professionals

    Report: Build Analyst Relations Programs On Buyer Priorities For Analyst Interaction And Insight

    Vendors need to know how buyers interact with analysts. Analyst relations (AR) programs can then prime analysts to provide buyers with the most productive information at the most productive time...

    • Downloads: 99
  • For Analyst Relations Professionals

    Report: Secure Your Career With A Personal Analyst Relations Portfolio

    Constant business change means that analyst relations (AR) pros' career trajectories can change swiftly — in either positive or negative directions. In this report, Forrester outlines the ...

    • Downloads: 90
  • For Analyst Relations Professionals

    Report: Influence Deeply By Mapping Your Company Onto Analyst Models

    Many industry analysts in large or highly specialized firms use models in the form of diagrams, categories, structured descriptions, and vocabularies to describe, evaluate, and recommend vendor ...

    • Downloads: 113
  • For Analyst Relations Professionals

    Report: Professional Industry Analyst Relations Measurement

    Professional measurement is an integral part of fully professional industry analyst relations (AR); it is not optional. But AR managers get confused about who the measurements are for, as well a...

    • Downloads: 549
  • For Analyst Relations Professionals

    Report: Organize And Educate AR's Spokespeople

    Analyst relations (AR) influence programs rely on a double act between the AR professionals and the spokespeople who front a variety of engagements with the analysts. These AR pros and spokespeo...

    • Downloads: 247
  • For Analyst Relations Professionals

    Report: Assess The Core Of Your Industry Analyst Relations Program

    Analyst relations (AR) managers get very little time to assess their AR programs because they're so busy executing on the next urgent priority. To help, Forrester has distilled AR best practices...

    • Downloads: 1321
  • For Analyst Relations Professionals

    Report: Forge Valuable AR Programs With FIAR

    Analyst relations (AR) managers need to know how to prove the value of their AR programs. Unfortunately, many struggle because they didn't build plans to deliver business value, and they now rel...

    • Downloads: 1139
  • For Analyst Relations Professionals

    Report: Mastering The First Analyst Briefing Tour

    Most emerging companies, as well as a lot of established ones, are in hot pursuit of analyst "ink and influence," so they schedule analyst briefings to tout all the fine stuff that they do. But ...

    • Downloads: 811
  • For Analyst Relations Professionals

    Report: Pragmatic Examples Of KPI Construction Within Industry Analyst Relations

    Analyst relations (AR) managers have neither the time nor the inclination to grasp the finer points of departmental performance methodologies; yet, they still have to prove to executives that th...

    • Downloads: 550
  • For Analyst Relations Professionals

    Report: Choose The Optimal Type Of AR Program To Drive Your Firm's Business Results

    It's understandable that analyst relations (AR) newcomers think — or maybe just hope — that there's a one-size-fits-all AR program that they can apply to their companies. For example...

    • Downloads: 700
View all of Kevin Lucas's Research