Kevin Lucas

Senior Analyst serving Analyst Relations PROFESSIONALS

Kevin serves Analyst Relations (AR) Professionals. He is a leading expert on analyst relations and has designed Forrester's research program and the Forrester Industry Analyst Relations (FIAR) model that underpins it. The program addresses AR's strategic value and objectives while also providing best practices research and downloadable tools to help AR teams deliver that value.

Previous Work Experience

Before joining Forrester, Kevin was a director of analyst relations for Siebel Systems, working with European analysts across all of Siebel's product lines and with global responsibility for many of them. Previously, he was a research analyst at AMR Research, writing publications and delivering advisory services on CRM and software globalization. He previously held a number of roles within systems integration companies, culminating in a directorship; he focused on custom-built business applications and packaged implementations of CRM systems.

An accomplished public speaker, Kevin has delivered speeches at many events, including AMR Research's European conference, Forrester's IT Forum and AR Councils, and keynote speeches at the European CRM Forum and Cranfield & Ashridge Schools of Management. He has also facilitated sessions at the IT Director's Forum on business case preparation, vertical industry CRM, and security. Kevin has been widely quoted in the press, including such media outlets as IT Week and appearances on the Financial Times Business Edition and Silicon.com.

Education

Kevin has a bachelor's degree in mathematics from Bristol University.

Kevin Lucas's Research

  • For Analyst Relations Professionals

    Report: Maximize Business And Career Value From Industry Analyst Relations

    Industry analyst relations (AR) is a profession. It offers high business value, but vendors grasp its value poorly and resource it likewise. Forrester's AR playbook shows AR professionals how to...

  • For Analyst Relations Professionals

    Report: Understand AR's Beneficiary Landscape

    Analyst relations (AR) can help a vendor win, serve, and retain customers. Yet, whether the analyst relations team is supporting its traditional beneficiaries or not, it typically guesses at the...

  • For Analyst Relations Professionals

    Report: Target Industry Analyst Relations With Achievable Metrics

    Myriad options puzzle industry analyst relations (AR) professionals as they try to measure the value they bring to high-tech vendors and to deliver consistently against related targets. A Forres...

  • For Analyst Relations Professionals

    Report: Professional Industry Analyst Relations Measurement

    Professional measurement is an integral part of fully professional industry analyst relations (AR); it is not optional. But AR managers get confused about who the measurements are for, as well a...

  • For Analyst Relations Professionals

    Report: AR's Graveyard: Unmet Sales Commitments

    The proportion of industry analyst relations (AR) people we survey and who commit to supporting sales has never been above 50% since 2007. And AR's not improving enough — it's performed poorly s...

  • For Analyst Relations Professionals

    Report: Maximize Business And Career Value From Industry Analyst Relations

    Industry analyst relations (AR) is a profession. It offers high business value, but vendors grasp its value poorly and resource it likewise. Forrester's AR playbook shows AR professionals how to...

  • For Analyst Relations Professionals

    Report: Choose The Optimal Type Of AR Program To Drive Your Firm's Business Results

    It's understandable that analyst relations (AR) newcomers think — or maybe just hope — that there's a one-size-fits-all AR program that they can apply to their companies. For example...

  • For Analyst Relations Professionals

    Report: Professional Industry Analyst Relations Measurement

    Professional measurement is an integral part of fully professional industry analyst relations (AR); it is not optional. But AR managers get confused about who the measurements are for, as well a...

  • For Analyst Relations Professionals

    Report: Target Industry Analyst Relations With Achievable Metrics

    Myriad options puzzle industry analyst relations (AR) professionals as they try to measure the value they bring to high-tech vendors and to deliver consistently against related targets. A Forres...

  • For Analyst Relations Professionals

    Report: How To Make Briefing Content Stick

    Vendors need analysts to remember key facts about their companies, products, services, customer value, and more, but the format of today's briefings and the contexts in which they take place cas...

View all of Kevin Lucas's Research