Kevin Lucas

Senior Analyst serving Analyst Relations PROFESSIONALS

Kevin serves Analyst Relations (AR) Professionals. He is a leading expert on analyst relations and has designed Forrester's research program and the Forrester Industry Analyst Relations (FIAR) model that underpins it. The program addresses AR's strategic value and objectives while also providing best practices research and downloadable tools to help AR teams deliver that value.

Previous Work Experience

Before joining Forrester, Kevin was a director of analyst relations for Siebel Systems, working with European analysts across all of Siebel's product lines and with global responsibility for many of them. Previously, he was a research analyst at AMR Research, writing publications and delivering advisory services on CRM and software globalization. He previously held a number of roles within systems integration companies, culminating in a directorship; he focused on custom-built business applications and packaged implementations of CRM systems.

An accomplished public speaker, Kevin has delivered speeches at many events, including AMR Research's European conference, Forrester's IT Forum and AR Councils, and keynote speeches at the European CRM Forum and Cranfield & Ashridge Schools of Management. He has also facilitated sessions at the IT Director's Forum on business case preparation, vertical industry CRM, and security. Kevin has been widely quoted in the press, including such media outlets as IT Week and appearances on the Financial Times Business Edition and Silicon.com.

Education

Kevin has a bachelor's degree in mathematics from Bristol University.

Kevin Lucas's Research

  • For Analyst Relations Professionals

    Report: Organize AR's Personnel Around Desired Business Value

    Once industry analyst relations (AR) departments break out of single-person mode, AR managers must assign responsibilities across the team optimally and manage team member performance against th...

  • For Analyst Relations Professionals

    Report: Forrester's Core Industry Analyst Relations Scorecard

    This self-assessment tool helps AR managers review their current industry analyst relations (AR) programs, analyze program weaknesses, and identify what they need to change. In combination with ...

  • For Analyst Relations Professionals

    Report: Assess The Core Of Your Industry Analyst Relations Program

    AR managers get very little time to assess their AR programs because they're so busy executing on the next urgent priority. To help, Forrester has distilled AR best practices and developed a met...

  • For Analyst Relations Professionals

    Report: Industry Analyst Relations And Influence

    Most industry analyst relations (AR) relies on analysts influencing buyers, partners, journalists, investors, etc. So AR must manage two forms of success: influence by vendors over analysts and ...

  • For Analyst Relations Professionals

    Report: Industry Analyst Relations And Insight

    Insight is analyst relations' (AR's) forgotten child, usually coming second to influence. Yet AR spends more on insight than on influence, and analysts think insight is what they exist to delive...

  • For Analyst Relations Professionals

    Report: Forge Valuable AR Programs With FIAR

    Analyst relations (AR) managers need to know how to prove the value of their AR programs. Unfortunately, many struggle because they didn't build plans to deliver business value, and they now rel...

  • For Analyst Relations Professionals

    Report: Assess The Core Of Your Industry Analyst Relations Program

    AR managers get very little time to assess their AR programs because they're so busy executing on the next urgent priority. To help, Forrester has distilled AR best practices and developed a met...

  • For Analyst Relations Professionals

    Report: Maximize Business And Career Value From Industry Analyst Relations

    Industry analyst relations (AR) is a profession. It offers high business value, but vendors grasp its value poorly and resource it likewise. Forrester's AR playbook shows AR professionals how to...

  • For Analyst Relations Professionals

    Report: Choose The Optimal Type Of AR Program To Drive Your Firm's Business Results

    Analyst relations (AR) novices think there's a one-size-fits-all AR program that they can copy. For example, if they're short on money, staff, and knowledge, it sounds great to churn out a brief...

  • For Analyst Relations Professionals

    Report: Industry Analyst Relations And Sales Support

    Industry analyst relations (AR) teams struggle to create and demonstrate their value to sales. Forrester has distilled AR best practices for support of a vendor's direct sales processes and deve...

View all of Kevin Lucas's Research