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It's your customers' mobile world — you just have to live in it. With 70% of US adults spending almost two hours per day on their tiny screens, it's time to understand how they interact on mobile. Do customers come directly to your mobile app or site? Are they drawn or driven to your mobile moment from another activity? Do they simply pause for fun along the way to and fro? Using Forrester's mobile tracking data, we have created a valuable mobile pathway analysis to compare your app and site against your competitors' and show how your customers get to and from your mobile moments. In this Webinar, we present this analysis to improve your marketing engagement tactics, track your direct engagement progress against your competitors', and analyze your brands' mobile friends or foes.
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Some 70 million Americans spend more time online on their smartphones than on any other device. It's been hard to know how your customers find their way to and from your mobile moments. Until now. Our US Consumer Technographics Behavioral Study helps you
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