For eBusiness & Channel Strategy Professionals

Key Trends In B2B eCommerce

    Why Read This Report

    This report outlines the landscape and the key trends that eBusiness and channel strategy professionals are seeing in the $559 billion US market for business-to-business (B2B) eCommerce. Forrester believes that B2B eCommerce organizations must address three key trends in order to be successful: 1) growing demand for B2C-like B2B eCommerce experiences; 2) increasing channel conflict between direct sales organizations and eCommerce operations; and 3) rising demand for scarce B2B eCommerce talent. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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    • Three Key Trends That Challenge B2B eCommerce Leaders
    • Mobile And Cross-Channel Attribution Are On The Horizon

      Build For The Long Term By Focusing On The Fundamentals
    • Supplemental Material
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