Kim Celestre

Senior Analyst serving Marketing Leadership PROFESSIONALS

Kim serves Marketing Leaders. Her analysis on social trends, challenges, and best practices helps marketers create social strategies and tactics that deliver value to their prospects and customers. Her research covers B2B and B2C marketing, with a specific emphasis on the use of social marketing platforms and online communities to shape exploration and buying behaviors.

Previous Work Experience

With over 15 years of marketing experience, Kim is an award-winning social media thought leader. She held various senior management roles throughout her career, including partner marketing, developer marketing, product marketing, event marketing, and marketing communications. She was a driving force behind Sun Microsystem's use of social media and listening platforms to drive awareness and product adoption. After Sun, Kim spent a year at Oracle as a senior global campaigns manager.

Education

Kim holds a B.A. in marketing from Rider University and an M.B.A. from Santa Clara University.

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37 results in Reports

  • Kim Celestre
  • For Marketing Leadership Professionals

    Report:Use Social Data To Improve Your Social Marketing Maturity

    Continuous Improvement: The Social Marketing Playbook

    A brand's data capabilities, which include the ability to use customer insights (CI) to inform social and nonsocial marketing programs, are key to advancing social marketing maturity. But few...

    • Downloads: 185
  • For Marketing Leadership Professionals

    Report:Executive Q&A: How Online Communities Help You Achieve A Social Depth Objective

    Online communities have been undervalued by marketing leaders. According to a recent Forrester survey, communities are one of the least adopted tactics, yet they receive the second-highest...

    • Downloads: 119
  • For Marketing Leadership Professionals

    Report:Evaluate Your Social Marketing Capabilities

    Assessment: The Social Marketing Playbook

    Despite widespread investment in social media tactics, marketing leaders still struggle to deliver solid business outcomes with their social efforts. And "social exceptionalism" — doing social...

    • Downloads: 2405
  • For Marketing Leadership Professionals

    Report:Predictions 2015: Social Media Grows Up

    A Stable Social Landscape Will Foster Marketing, Customer Insights, And Sales Success

    Social media will experience evolution rather than revolution in 2015. Privacy issues will get people's attention but won't scare anyone away from social sites. In fact, people will grow more willing...

    • Downloads: 456
  • For Marketing Leadership Professionals

    Report:Get Approval To Fund Your Social Marketing Initiative

    Business Case: The Social Marketing Playbook

    Despite widespread adoption and organizational acceptance of social media, marketers still struggle with how to build a business case to secure resources for social marketing. This report gives...

    • Downloads: 5846
  • For Marketing Leadership Professionals

    Report:Integrate Social Into Your Marketing RaDaR

    Vision: The Social Marketing Playbook

    Nearly every marketer uses social media today, but too few use it well. Most marketing leaders treat social as something special and unique, leading them to either separate it completely from the...

    • Downloads: 2099
  • For Marketing Leadership Professionals

    Report:Brief: Do Not Pay Your Influencers

    Use Nonfinancial Incentives That Will Help You Drive Authentic Word Of Mouth

    Influencer engagement programs can be highly effective for achieving social reach objectives because they help spread a brand's messages through influencers' well-established connections. But...

    • Downloads: 127
  • For Marketing Leadership Professionals

    Report:Use Social Content Curation Tools To Feature Your Consumers

    Choose Solutions That Showcase Brand Experiences And Drive Exploration

    Chances are, you've stumbled on a media gallery on a brand's social hub or online product catalog and scrolled through photos of blissful customers wearing, eating, or posing with a product. This is...

    • Downloads: 189
  • For Marketing Leadership Professionals

    Report:Brief: Establish Product Credibility On Your Website

    Complement Your Brand's Content With UGC To Drive Exploration

    Consumers trust what they hear from other customers on third-party sites more than they trust your own branded content. This is because the content generated from your customers provides more...

    • Downloads: 131
  • For Marketing Leadership Professionals

    Report:Use LinkedIn For Social Reach Marketing

    Drive Awareness And Preference Among Business-Focused Consumers

    If you still think of LinkedIn as just a recruitment network, you're missing out. LinkedIn's launch of multiple content-publishing-platform features has provided brands with a unique opportunity to...

    • Downloads: 216
  • For Marketing Leadership Professionals

    Report:Brief: Use Social Login For More Than Just Fast Registration

    A Guide To The True Benefits Of Implementing Social Login

    Social login, the ability to use Facebook, Twitter, or other social network credentials to register on websites, is becoming increasingly popular with buyers as they become more comfortable providing...

    • Downloads: 182
  • For Marketing Leadership Professionals

    Report:Best Practices For Social Content Hubs

    A social content hub can be an effective tactic for providing prospective buyers with a dynamic destination to explore your products and offerings. But before you invest in the resources and...

    • Downloads: 249
  • For Marketing Leadership Professionals

    Report:How To Create A Social Depth Strategy

    Drive Brand Exploration With A Winning Combination Of Content And Tactics

    If your buyers score high on the Social Technographics® explore factor, you can consider implementing a social depth strategy on your branded website(s). But before diving into social depth, you...

    • Downloads: 286
  • For Marketing Leadership Professionals

    Report:Benchmark Your North American Social Marketing Efforts

    Benchmarks: The Social Marketing Playbook

    North American marketers have fully embraced social tactics to help them meet their reach, depth, and relationship objectives, using an average of 7.5 social tactics each. In this report, we show you...

    • Downloads: 342
  • For Marketing Leadership Professionals

    Report:Staff Agile Teams For Social Marketing Success

    Organization: The Social Marketing Playbook

    Marketers tell us that organizational challenges make it difficult to scale and optimize their social marketing efforts: Siloed teams, rigid processes, and resource constraints block their...

    • Downloads: 498
  • For Marketing Leadership Professionals

    Report:Benchmark B2B Social Marketing Efforts

    Business-to-business (B2B) marketers have fully embraced social tactics to help them meet their reach, depth, and relationship objectives. What they don't know is whether their adoption of social...

    • Downloads: 464
  • For Marketing Leadership Professionals

    Report:Predictions 2014: Marketing Leaders Put Insights To Use

    Big Data Makes Way For Smart Data Across Social, Mobile, And Media

    Marketers have more channels to choose from than ever before. In 2014, their choices will become even more numerous, thanks to increasing device proliferation, the Internet of Things, and the...

    • Downloads: 919
  • For Marketing Leadership Professionals

    Report:How To Design Communities For Marketing

    A Social Marketer's Road Map To Achieving Social Depth

    Many marketers deploy online communities in hopes of providing greater depth about their brands, products, and services — but fail. You can avoid that fate if you focus on what you can control....

    • Downloads: 691
  • For Marketing Leadership Professionals

    Report:The Forrester Wave™: Social Depth Platforms, Q3 2013

    We Evaluate Nine Community And Social Depth Marketing Technology Providers That Help Turn A Brand's Website Into A Social Hub

    In Forrester's 57-criteria evaluation of social depth platforms (SDPs), we identified the nine most significant vendors — Acquia, Bazaarvoice, Get Satisfaction, Jive Software, Lithium...

    • Downloads: 974
  • For Marketing Leadership Professionals

    Report:Align Your B2B Community Marketing With Your Customers' Life Cycle

    How, Why, And When Your Buyers Tap Into Communities

    Communities provide the interactions and content that buyers seek when they want to discover, explore, and engage with a brand. But business-to-business (B2B) marketers often hesitate to interact...

    • Downloads: 334
  • For Marketing Leadership Professionals

    Report:The SMART Tech Selection Guide For Community Marketers

    Tools And Technology: The B2B Online Community Playbook

    Many IT managers tell us that marketers seem quick to jump to technology selection without first articulating the business reason for or the organizational impact of those choices. On the other hand,...

    • Downloads: 122
  • For Marketing Leadership Professionals

    Report:Role Profile: B2B Online Community Manager

    This report is designed to give B2B marketing professionals an introduction to the online community manager role as well as an overview of the general challenges facing an individual in this...

    • Downloads: 232
  • For Marketing Leadership Professionals

    Report:"Owner" And "Sponsor" B2B Community Success Metrics

    The Right Way For Tech Marketers To Measure Effectiveness

    As a B2B social marketer in charge of either owner or sponsor strategy communities, meaning communities that you operate — and fund — on your domain, you need to be able to set...

    • Downloads: 291
  • For Marketing Leadership Professionals

    Report:The Essential Steps To Community Success

    A Tech Marketer's Guide To Building Or Reviving A Community

    In this report, we provide you with a comprehensive road map to guide you through each essential step to build a strategy to revive your current online community or to launch a new one. Follow this...

    • Downloads: 372
  • For Marketing Leadership Professionals

    Report:Spotlight On Award-Winning Communities

    Learn B2B Tech Marketing Best Practices

    This report showcases the exemplary community processes into practice by Forrester's 2011 Groundswell Award winners and finalists. These community leaders did not achieve success by luck, rather they...

    • Downloads: 589