Kim Celestre

Senior Analyst serving Marketing Leadership PROFESSIONALS

Kim serves Marketing Leaders. Her analysis on social trends, challenges, and best practices helps marketers create social strategies and tactics that deliver value to their prospects and customers. Her research covers B2B and B2C marketing, with a specific emphasis on the use of social marketing platforms and online communities to shape exploration and buying behaviors.

Previous Work Experience

With over 15 years of marketing experience, Kim is an award-winning social media thought leader. She held various senior management roles throughout her career, including partner marketing, developer marketing, product marketing, event marketing, and marketing communications. She was a driving force behind Sun Microsystem's use of social media and listening platforms to drive awareness and product adoption. After Sun, Kim spent a year at Oracle as a senior global campaigns manager.

Education

Kim holds a B.A. in marketing from Rider University and an M.B.A. from Santa Clara University.

16 results in Blogs

  • Kim Celestre
  • Past 18 months
  • For Marketing Leadership Professionals

    Blog:Look Beyond The Obvious When Considering Social Login

    Chances are, you have recently registered on a brand’s website or community page and were prompted to use your social network credentials. Perhaps you (reluctantly) used your Facebook login...

    • For Marketing Leadership Professionals

      Blog:How To Win A Forrester Groundswell Award For Your Social Depth Marketing Program

      It's that time of year again. We have officially opened the submission process for our 2015 Forrester Groundswell Awards. You can find more details about this year's awards here. As in...

      • For Marketing Leadership Professionals

        Blog:How To Be A Social Depth Winner

        We are currently accepting entries for our 2014 Forrester Groundswell Awards and as we are rapidly approaching our February 28th deadline, I thought I would share some insights on what it takes to...

        • For Marketing Leadership Professionals

          Blog:Our Take On Lithium's Acquisition Of Klout

          Today, Lithium officially announced its acquisition of Klout and its 60-plus employees. Klout has had its fair share of controversy over the years — primarily because its primary influence...

          • For Marketing Leadership Professionals

            Blog:Three Brands Will Inspire You With Their Social Depth Strategies

            If you don’t understand what social depth is, just go to your favorite retail brand website. Most likely, you will find either ratings and reviews and/or colorful photo galleries on the site,...

            • For Marketing Leadership Professionals

              Blog:Jive And Salesforce Reaffirm Their Commitment To Customer Communities

              Today, both Jive and Salesforce announced updates to their customer community offerings. Although their updates do not include any groundbreaking innovations (where is McKayla Maroney when you...

              • For Marketing Leadership Professionals

                Blog:Five Social Data Resolutions That Will Make You A Better Marketer

                "If there is no struggle there is no progress" — Frederick Douglass Despite spending years optimizing their social marketing efforts, advanced marketers share a common hurdle: How do they make...

                • For Marketing Leadership Professionals

                  Blog:If You Are Thinking About Paying Your Influencers...Stop

                  Paying influencers, which Forrester defines as independent bloggers, industry analysts, and mainstream journalists, is a bad idea. Public and analyst relations professionals have been managing...

                  • For Marketing Leadership Professionals

                    Blog:Secure Your 2015 Social Marketing Budget Now

                    The 2015 budgeting season is underway, and my colleague and Research Associate Mike Carpenter has provided some excellent guidance on how to secure the resources you will need to run your 2015 social...

                    • For Marketing Leadership Professionals

                      Blog:How Mature Is Your Social Marketing?

                      Social marketing is reaching maturity. It is moving past the awkward adolescent stage and is trying to become a responsible adult. But similar to similar to those awkward adolescent years, a social...

                      • For Marketing Leadership Professionals

                        Blog:Agile Teams Are Critical For Social Marketing Success

                        I often ask marketing leaders how they organize their resources for social, and the responses are rarely the same. I hear everything from: "We have one person in PR who does social part-time" to "We...

                        • For Marketing Leadership Professionals

                          Blog:Three Ways To Advance Your Social Marketing Initiatives

                          The month of September marks many new beginnings: the first day of school, the first month of fall, the start of football and hockey seasons, the beginning of grape harvest season (a significant...

                          • For Marketing Leadership Professionals

                            Blog:How To Get Your C-Suite To Say "Yes!" To Your Social Marketing Proposal

                            Like many marketing leaders, you may find it challenging to accelerate the advancement of your social marketing initiative(s) because you are at a point where you need to articulate how your social...

                            • For Marketing Leadership Professionals

                              Blog:Use LinkedIn For Social Reach

                              I became a LinkedIn member when it first arrived on the scene as an exclusive social network for business professionals. I recall all the buzz that was spreading throughout Silicon Valley about...

                              • For Marketing Leadership Professionals

                                Blog:Show Us Your Social Marketing Prowess: Submit An Entry To The 2014 Forrester Groundswell Awards!

                                The 2014 Forrester Groundswell Awards entry deadline is February 28, which is only 10 days away! There are many benefits to winning a Forrester Groundswell Award — but you must submit your...

                                • For Marketing Leadership Professionals

                                  Blog:Two Things To Consider Before You Invest In A Social Content Curation Platform

                                  Chances are, you've recently visited a brand's webpage and stumbled upon a visually appealing, Pinterest-like media gallery with photos of happy customers and the brand's products. Today,...