Kristopher Arcand

Community Manager serving Customer Insights PROFESSIONALS

As a community manager, Kristopher manages syndicated and custom qualitative research projects in Forrester's ConsumerVoices market research online community and with Forrester's social listening solution. Kristopher leverages his seven years of experience in online community management and qualitative analysis to partner with clients to help answer a broad variety of business and marketing challenges using a variety of qualitative research techniques. His responsibilities include designing the qualitative research plan, building out search topics relative to online conversation and trends, conducting research in Forrester's qualitative community, analyzing the data, and delivering effective insights and recommendations.

Additionally, Kristopher tracks the market research online community industry and vendor landscape, and he helps clients understand how to incorporate qualitative insights into their research mix and combine them with traditional research methods.

Previous Work Experience

Prior to joining Forrester, Kristopher served as a community consultant at Communispace, where he worked with clients to translate business objectives into meaningful research and insights supporting product launches, purchase journeys, advertising campaigns, and segmentation models.

Education

Kristopher has a B.S. in communication studies from Boston University.

Kristopher Arcand's Research

  • For eBusiness & Channel Strategy Professionals

    Report: New Online Shopping Traditions Emerge From The 2015 US Holiday Season

    With the 2015 holiday season safely behind us, eBusiness professionals can start to analyze US consumers' holiday season shopping behaviors. Due to the large sales volumes, consumers' high expec...

    • Downloads: 12
  • For Customer Insights Professionals

    Report: Charting The 2015 Landscape Of Market Research Online Community Offerings

    Research professionals considering a private market research online community (MROC) can choose from a range of providers with offerings that vary across multiple criteria, including their focus...

    • Downloads: 158
  • For B2C Marketing Professionals

    Report: Keeping Score Of US Smartphone Usage During The 2015 Super Bowl Event

    The 2015 Super Bowl had 114 million viewers, making it the most watched television event in US history. This unprecedented level of viewership presents B2C marketing professionals with many oppo...

    • Downloads: 27
  • For Customer Insights Professionals

    Report: Exploring The Drivers, Attitudes, And Behaviors Behind The 2014 US Holiday Shopping Season

    The holiday season continues to be lucrative for all retailers, and early planning will help them get ahead of the competition. With the 2014 US holiday season now behind us, we can see that con...

    • Downloads: 76
  • For Customer Insights Professionals

    Report: Elements To Consider Before Launching A Market Research Online Community

    The market research online community (MROC) industry has been evolving; new tools to gain qualitative customer insight have emerged, along with different views on the right approach to community...

    • Downloads: 130
  • For Customer Insights Professionals

    Report: Charting The 2015 Landscape Of Market Research Online Community Offerings

    Research professionals considering a private market research online community (MROC) can choose from a range of providers with offerings that vary across multiple criteria, including their focus...

    • Downloads: 158
  • For Customer Insights Professionals

    Report: Elements To Consider Before Launching A Market Research Online Community

    The market research online community (MROC) industry has been evolving; new tools to gain qualitative customer insight have emerged, along with different views on the right approach to community...

    • Downloads: 130
  • For Customer Insights Professionals

    Report: Exploring The Drivers, Attitudes, And Behaviors Behind The 2014 US Holiday Shopping Season

    The holiday season continues to be lucrative for all retailers, and early planning will help them get ahead of the competition. With the 2014 US holiday season now behind us, we can see that con...

    • Downloads: 76
  • For B2C Marketing Professionals

    Report: Keeping Score Of US Smartphone Usage During The 2015 Super Bowl Event

    The 2015 Super Bowl had 114 million viewers, making it the most watched television event in US history. This unprecedented level of viewership presents B2C marketing professionals with many oppo...

    • Downloads: 27
  • For eBusiness & Channel Strategy Professionals

    Report: New Online Shopping Traditions Emerge From The 2015 US Holiday Season

    With the 2015 holiday season safely behind us, eBusiness professionals can start to analyze US consumers' holiday season shopping behaviors. Due to the large sales volumes, consumers' high expec...

    • Downloads: 12

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