Kristopher Arcand

Community Manager serving Customer Insights PROFESSIONALS

As a community manager, Kristopher manages syndicated and custom qualitative research projects in Forrester's ConsumerVoices market research online community and with Forrester's social listening solution. Kristopher leverages his seven years of experience in online community management and qualitative analysis to partner with clients to help answer a broad variety of business and marketing challenges using a variety of qualitative research techniques. His responsibilities include designing the qualitative research plan, building out search topics relative to online conversation and trends, conducting research in Forrester's qualitative community, analyzing the data, and delivering effective insights and recommendations.

Additionally, Kristopher tracks the market research online community industry and vendor landscape, and he helps clients understand how to incorporate qualitative insights into their research mix and combine them with traditional research methods.

Previous Work Experience

Prior to joining Forrester, Kristopher served as a community consultant at Communispace, where he worked with clients to translate business objectives into meaningful research and insights supporting product launches, purchase journeys, advertising campaigns, and segmentation models.

Education

Kristopher has a B.S. in communication studies from Boston University.

Kristopher Arcand's Research

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