Kristopher   Arcand

Kristopher Arcand

Data Analyst Serving Customer Insights Professionals

As an analyst and community manager on Forrester's data insights team, Kristopher manages syndicated and custom qualitative research projects in Forrester's ConsumerVoices market research online community and with Forrester's social listening solution. Kristopher leverages nearly a decade of experience in online community management and qualitative analysis to partner with clients to help answer a broad variety of business and marketing challenges using a variety of qualitative research techniques. His responsibilities include designing the qualitative research plan, building out search topics relative to online conversation and trends, conducting research in Forrester's qualitative community, analyzing the data, and delivering effective insights and recommendations.

Additionally, Kristopher tracks the market research online community industry and vendor landscape, and he helps clients understand how to incorporate qualitative insights into their research mix and combine them with traditional research methods.

Previous Work Experience

Prior to joining Forrester, Kristopher served as a community consultant at Communispace, where he worked with clients to translate business objectives into meaningful research and insights supporting product launches, purchase journeys, advertising campaigns, and segmentation models.

Education

Kristopher has a B.S. in communication studies from Boston University.

Kristopher Arcand

Data Analyst Serving Customer Insights Professionals

As an analyst and community manager on Forrester's data insights team, Kristopher manages syndicated and custom qualitative research projects in Forrester's ConsumerVoices market research online community and with Forrester's social listening solution. Kristopher leverages nearly a decade of experience in online community management and qualitative analysis to partner with clients to help answer a broad variety of business and marketing challenges using a variety of qualitative research techniques. His responsibilities include designing the qualitative research plan, building out search topics relative to online conversation and trends, conducting research in Forrester's qualitative community, analyzing the data, and delivering effective insights and recommendations.

Additionally, Kristopher tracks the market research online community industry and vendor landscape, and he helps clients understand how to incorporate qualitative insights into their research mix and combine them with traditional research methods.

Previous Work Experience

Prior to joining Forrester, Kristopher served as a community consultant at Communispace, where he worked with clients to translate business objectives into meaningful research and insights supporting product launches, purchase journeys, advertising campaigns, and segmentation models.

Education

Kristopher has a B.S. in communication studies from Boston University.

Kristopher Arcand's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: New Online Shopping Traditions Emerge From The 2015 US Holiday Season

    A Technographics® 360 Report: Using Online Community And Social Listening Data

    April 15, 2016Kristopher Arcand

    With the 2015 holiday season safely behind us, eBusiness professionals can start to analyze US consumers' holiday season shopping behaviors. Due to the large sales volumes, consumers' high expectations regarding fulfillment, and the tradeoffs they constantly make with regards to channel and price, this period acts as a pressure cooker for eCommerce trends. This report leverages our Technographics 360 methodology to evaluate consumer sentiment and the drivers behind shopping behaviors during the 2015 US holiday season — and how companies can translate these into day-to-day business success.

  • For Customer Insights Professionals

    REPORT: Charting The 2015 Landscape Of Market Research Online Community Offerings

    Forrester's Guide To Selecting A Qualitative Vendor

    August 26, 2015Kristopher Arcand

    Research professionals considering a private market research online community (MROC) can choose from a range of providers with offerings that vary across multiple criteria, including their focus on the online community product (software) or the service (analysis and activation). To choose the offering that best meets their business needs, customer insights (CI) professionals need to consider how each MROC provider differentiates itself and how it delivers its solution. This report examines how 14 of the major players in the MROC space leverage community tools and insights to bolster their position as leaders and innovators in the qualitative research industry.

  • For B2C Marketing Professionals

    REPORT: Keeping Score Of US Smartphone Usage During The 2015 Super Bowl Event

    A Technographics® 360 Report: Using Behavioral Tracking, Social Listening, And Online Community Data

    April 15, 2015Kristopher Arcand, Nicole Dvorak

    The 2015 Super Bowl had 114 million viewers, making it the most watched television event in US history. This unprecedented level of viewership presents B2C marketing professionals with many opportunities to capitalize on company and brand exposure across the multiple channels that consumers use on the big day — whether they tune in for the creative commercials, the halftime performance, or the game itself. This report leverages Forrester's Technographics® 360 methodology — combining behavioral tracking data, market research online community responses, and social listening analysis — to explore smartphone behaviors and the drivers behind the actions of US consumers watching the 2015 Super Bowl.

  • For Customer Insights Professionals

    REPORT: Exploring The Drivers, Attitudes, And Behaviors Behind The 2014 US Holiday Shopping Season

    A Technographics 360 Report: Using Online Community And Social Listening Data

    February 27, 2015Kristopher Arcand

    The holiday season continues to be lucrative for all retailers, and early planning will help them get ahead of the competition. With the 2014 US holiday season now behind us, we can see that consumers' shopping patterns and timelines are changing: They are planning and making purchases earlier; they are shopping more frequently online and via mobile; and shipping costs influence how they obtain these purchases. This report leverages our Technographics 360 multimethodology research approach to evaluate consumer sentiment and the drivers behind shopping behaviors during the 2014 US holiday season.

  • For Customer Insights Professionals

    REPORT: Elements To Consider Before Launching A Market Research Online Community

    What You Need For Qualitative Success

    December 1, 2014Kristopher Arcand

    The market research online community (MROC) industry has been evolving; new tools to gain qualitative customer insight have emerged, along with different views on the right approach to community size, engagement length, research process ownership, and mixed methodologies. Customer insights professionals who are considering adding an online community to their research portfolio need to understand which elements are relevant for their research needs and how different MROC vendors deliver on these criteria. This report outlines the elements that drive community success, the different options available when selecting an MROC vendor, and the choices that customer insights professionals need to make in order to build and maintain a successful online community.

View all of Kristopher Arcand's Research

Clients Who Work With Kristopher Arcand Also Work With:

View all related analysts