Kyle   Steinhouse

Kyle Steinhouse

Data Researcher

As a data researcher on Forrester’s marketing data science team, Kyle works extensively with Forrester's Mobile Audience Data (MAD) and Consumer Techographics® surveys to help clients understand consumers’ mobile, digital, and technology behaviors. Using Forrester's Technographics 360 multimethodology approach, Kyle works at the intersection of consumer mobile behavioral and survey data to develop new, proprietary methodologies and actionable data frameworks. Applying advanced analytics to Forrester’s consumer data, his research agenda focuses on uncovering underlying forces behind consumer behavior and decision-making.

Previous Work Experience

Kyle joined Forrester in 2014 as a data quality manager. He worked with analysts to incorporate Forrester’s syndicated survey data into their research with a focus on the Business Technographics product.

Prior to joining Forrester, Kyle worked at Chadwick Martin Bailey, a custom market research firm, where he was responsible for data management throughout the project life cycle. Before working at CMB, Kyle worked at Gryphon Scientific, providing research support for CBRNE defense, infectious disease, and disaster preparedness modeling efforts.

Education

Kyle graduated with distinction from the University of Virginia, earning a B.S. in chemistry and environmental sciences.

Kyle Steinhouse

Data Researcher

As a data researcher on Forrester’s marketing data science team, Kyle works extensively with Forrester's Mobile Audience Data (MAD) and Consumer Techographics® surveys to help clients understand consumers’ mobile, digital, and technology behaviors. Using Forrester's Technographics 360 multimethodology approach, Kyle works at the intersection of consumer mobile behavioral and survey data to develop new, proprietary methodologies and actionable data frameworks. Applying advanced analytics to Forrester’s consumer data, his research agenda focuses on uncovering underlying forces behind consumer behavior and decision-making.

Previous Work Experience

Kyle joined Forrester in 2014 as a data quality manager. He worked with analysts to incorporate Forrester’s syndicated survey data into their research with a focus on the Business Technographics product.

Prior to joining Forrester, Kyle worked at Chadwick Martin Bailey, a custom market research firm, where he was responsible for data management throughout the project life cycle. Before working at CMB, Kyle worked at Gryphon Scientific, providing research support for CBRNE defense, infectious disease, and disaster preparedness modeling efforts.

Education

Kyle graduated with distinction from the University of Virginia, earning a B.S. in chemistry and environmental sciences.

Kyle Steinhouse's Research

Most RecentMost Popular
  • For Customer Experience Professionals

    REPORT: Cultural Bias In CX Studies: Real, But Not As Relevant As You Think

    Quantifying Cultural Bias In Customer Experience

    April 12, 2017 Kyle Steinhouse

    Improving customer experience (CX) is a vital business priority. But for global brands, measuring and reporting CX can be tricky. Are intercountry differences in CX metrics due to cultural biases or are they true CX differences? This report outlines the results from our modeling exercise to measure the effect that country plays on Forrester's CX Index™ results, controlling for demographics, consumer attitudes, and key drivers of CX. It will help CX pros better understand the difference in their CX results across countries, giving guidance on what matters most and where to improve first.

  • For CMO Professionals

    REPORT: Brief: Introducing Forrester's Empowered Customer Segmentation In Asia Pacific

    Asia Pacific Consumer Technographics®

    October 4, 2016 Kyle Steinhouse, Anjali Lai

    The age of the customer means that consumers are increasingly empowered by new technologies, rich information resources, and a wide choice of brands. To keep pace, businesses must understand how their customers are evolving and at what rate. Here, we outline how the five key dimensions of change that drive customer empowerment manifest themselves in Asia Pacific. We also apply Forrester's Empowered Customer Segmentation to consumers in China, India, South Korea, Japan, and Australia to measure how changes in customer behaviors and attitudes vary across the region.

  • For B2C Marketing Professionals

    REPORT: Brief: Mobile Messaging Apps' Usage And Engagement

    A Forrester Data Snapshot

    August 9, 2016 Kyle Steinhouse, Gina Fleming

    Smartphone owners continue to use messaging apps in growing numbers. Here, we use Forrester's Mobile Audience Data, Q4 2015 (US) to explore the reach and engagement of the most common messaging apps in the US: Facebook Messenger, Snapchat, and WhatsApp. We also illustrate how the demographic makeup of these apps' users differs, specifically by age. As the functionality of messaging apps diversifies, B2C marketers who may partner with these apps need to have a clear understanding of their users.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Do Smartphone Owners Use The App, The Mobile Site, Or Both?

    A Forrester Data Snapshot

    June 15, 2016Nicole Dvorak, Kyle Steinhouse

    Apps and mobile websites serve both distinct and overlapping needs, sometimes for the same customer. By looking at consumers’ passively collected behavior on smartphones, we found that for some industries, a large group of users accessed both a brand’s app and its mobile site in the same month. Understanding how your customers are using your brand’s platforms, and the platforms with which you partner, will help you create mobile experiences that align with your customers’ use patterns. This data snapshot shows that consumers choose the web for discovering, exploring, and buying activities but use apps for deep engagement.

View all of Kyle Steinhouse's Research