Larry   Robiner

Larry Robiner

VP, Consulting Director Serving Customer Insights Professionals

Larry leads Forrester's global Customer Insights (CI) consulting practice. His team applies Forrester's proprietary research on customer insights strategies, processes, and technologies to help clients better understand their customers and align their organizations and marketing investments to achieve optimum results. He has a particular interest in demonstrating quantifiable economic benefits from data-driven customer marketing initiatives.

Previous Work Experience

Prior to joining Forrester, Larry managed client relationships and service delivery at Pluris Marketing, where he helped clients plan, execute, measure, and optimize cross-channel marketing programs and investments.

Previously, Larry was vice president of business development at Epsilon, a leading global relationship marketing firm, and for Mobile Messenger, a pioneer in the mobile marketing field. He was also vice president of integration services at Veridiem, a marketing mix modeling firm that was acquired by SAS. Earlier in his career, Larry worked in the management consulting practices of Accenture and Pricewaterhouse Coopers, where he advised clients in the selection, design and implementation of business technology solutions.

Larry has been privileged to serve many notable clients and brands throughout his career, including HSBC, Capital One, TD Ameritrade, Verizon, Mediacom, HBO, AstraZeneca, Purina, Pizza Hut, and Dreyer's & Edy's Grand Ice Cream.

Education

Larry holds a B.S. in operations research and information engineering from Cornell University.

Larry Robiner

VP, Consulting Director Serving Customer Insights Professionals

Larry leads Forrester's global Customer Insights (CI) consulting practice. His team applies Forrester's proprietary research on customer insights strategies, processes, and technologies to help clients better understand their customers and align their organizations and marketing investments to achieve optimum results. He has a particular interest in demonstrating quantifiable economic benefits from data-driven customer marketing initiatives.

Previous Work Experience

Prior to joining Forrester, Larry managed client relationships and service delivery at Pluris Marketing, where he helped clients plan, execute, measure, and optimize cross-channel marketing programs and investments.

Previously, Larry was vice president of business development at Epsilon, a leading global relationship marketing firm, and for Mobile Messenger, a pioneer in the mobile marketing field. He was also vice president of integration services at Veridiem, a marketing mix modeling firm that was acquired by SAS. Earlier in his career, Larry worked in the management consulting practices of Accenture and Pricewaterhouse Coopers, where he advised clients in the selection, design and implementation of business technology solutions.

Larry has been privileged to serve many notable clients and brands throughout his career, including HSBC, Capital One, TD Ameritrade, Verizon, Mediacom, HBO, AstraZeneca, Purina, Pizza Hut, and Dreyer's & Edy's Grand Ice Cream.

Education

Larry holds a B.S. in operations research and information engineering from Cornell University.