Why Read This
Latin American online retail markets continue to intrigue eBusiness professionals around the world. As in years past, Brazil remains the leading market in Latin America: Online shopping extends to the middle classes, and online consumers are starting to purchase across a wide variety of categories. By contrast, Mexico and Argentina are smaller, earlier-stage online retail markets but are growing rapidly. eBusiness professionals interested in entering Latin American eCommerce markets should allow the individual market trends to guide expansion efforts. In this report, we identify some of the trends driving growth in the various online retail markets, and we examine the nuances that eBusiness professionals must be aware of to succeed in Brazil, Mexico, and Argentina.