Laura Koetzle's Research
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For CIO Professionals
REPORT: The Roadmap For Delivering Customer-Obsessed IT Transformation
The Strategy Report In The IT Transformation Playbook
February 4, 2021 Matthew Guarini, Laura Koetzle, Sharyn Leaver, Glenn O'Donnell
To deliver on the promise of customer obsession, firms must use a future fit technology strategy. As a CIO, CTO, or other key technology leader, you need to craft a plan tuned to a specific starting point in your IT transformation journey, the urgency with which you must change, and the level of difficulty you'll confront when making those changes. This report describes the steps that will help you chart your course to making transformation real. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.
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For CIO Professionals
REPORT: Secure Your Customers And Protect Your Brand
Executive Overview: The Cybersecurity And Privacy Playbook
January 5, 2021 Merritt Maxim, Laura Koetzle
Today, CIOs and CTOs are transforming the foundations of their business using a range of technologies. A successful digital transformation must be accompanied by a cybersecurity and privacy transformation. This report provides an overview of Forrester's framework for securing your customers, protecting your brand, and driving differentiation: the cybersecurity and privacy playbook. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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For CIO Professionals
REPORT: The New, Unstable Normal: How COVID-19 Will Change Business And Technology Forever
July 14, 2020 Stephanie Balaouras, Laura Koetzle, Martin Gill, Martha Bennett, Dan Bieler, Sam Higgins, Leslie Joseph, Anjali Lai, Tom Mouhsian, Xiaofeng Wang
The pandemic has already forced firms and policymakers to do things that were previously considered impossible. This is just the beginning. Given its gravity, the effects of COVID-19 — along with other unpredictable eruptions of systemic risk — will continue to surface over the next decade. In this report, we outline how changes in customers, experiences, work, technology, and business resiliency will alter business permanently over the next five years and beyond.
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For CIO Professionals
REPORT: Autonomous Vehicles Will Reshape The Global Economy
Six Transformative Ripple Effects Of Autonomous Transport
July 20, 2017Laura Koetzle, Carlton A. Doty
Each week brings a new story about autonomous vehicle experiments by disruptive tech companies that threaten the future of century-old auto manufacturers. This is not one of those stories. We instead uncover the downstream impact of widespread automation in transportation, whose ripple effects go beyond the debatable future of personal vehicles to span government, media, shipping, insurance, data security, and everything in between. CIOs: Learn how and when these changes will unfold to prepare your business for the challenges and opportunities ahead.
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For Security & Risk Professionals
REPORT: Jump-Start Zero Trust With Forrester's Reference Architecture
A Blueprint For Protecting Customers And Employees With Zero Trust
March 27, 2017Laura Koetzle, Andre Kindness, John Kindervag
Forrester's Zero Trust Model requires a simple but profound change in the way we think about information security: In Zero Trust, all network traffic is inherently untrusted. In this report, we present a reference architecture and vendor shortlists to help security and risk (S&R) leaders and CIOs get Zero Trust projects moving quickly. Remember: You don't need a greenfield opportunity to get started with Zero Trust — you can build Zero Trust one data flow at a time.
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Sandy Carielli
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