Laura Koetzle

VP, Group Director Serving Security & Risk Professionals

Read Laura's blog posts

Laura leads the research organization that serves Infrastructure & Operations Professionals, Security & Risk Professionals, and Sourcing & Vendor Management Professionals. Her team's research agenda encompasses designing, building, operating, securing, and sourcing the systems, technologies, and processes that firms need to win, serve, and retain customers.

Previous Work Experience

Previously at Forrester, Laura was the Global Council leader for Forrester's CIO Group and launched Forrester's Information & Knowledge Management Council. She has also served as research director for both the I&O and S&R research teams. As a Security & Risk analyst, Laura researched operating system security, security architecture, network security, and security incident response, and she served as the chairperson for Forrester's inaugural Security Forum event.

Prior to joining Forrester, Laura was a senior technologist at Razorfish, a New York consultancy, where she led teams of software developers responsible for eCommerce fulfillment systems, wireless content delivery applications, and real-time trading system interfaces for Fortune 500 clients. Before working at Razorfish, Laura built XML content management systems at PC World Communications in San Francisco. While living in Buenos Aires, Argentina, Laura worked as a translator.

Laura's work has enjoyed wide exposure in the media, including BusinessWeek, The Economist, The New York Times, and The Wall Street Journal. Laura has also appeared on CBC, CNN, CNBC, and Reuters Television, and she is a frequent speaker at national and international executive conferences.

Education

Laura holds a B.A. in literature and a certificate in Latin American studies from Harvard University. She also attended the University of Buenos Aires.

Print Bio

Laura Koetzle

VP, Group Director Serving Security & Risk Professionals

Read Laura's blog posts

Previous Work Experience

Education

Laura holds a B.A. in literature and a certificate in Latin American studies from Harvard University. She also attended the University of Buenos Aires.

Research Coverage

Laura Koetzle's Research

Most RecentMost Popular

For CIO Professionals

REPORT: Harness Emerging Technologies To Unlock New Value From Tech Platforms

Advanced Level: Technology Practices For IT Transformation

February 1, 2018 Bobby Cameron, Ted Schadler, Laura Koetzle

Advanced tech leaders treat technology as a business asset, the underpinning of new business models. They put technology at the core of their innovation process and harness emerging technology to seize advantage the way a startup would. And they build on the tech platforms from earlier phases of maturity. To succeed, technology leaders must focus on emerging technologies like conversational interfaces, (more) artificial intelligence, intelligent agents, and blockchain.
For CIO Professionals

REPORT: Build Integrated Technology Platforms To Accelerate Growth And Agility

Intermediate Level: Technology Practices For IT Transformation

February 1, 2018 Bobby Cameron, Ted Schadler, Laura Koetzle

Technology leaders must help their firms engage customers consistently, along every step of their journeys — and constantly adapt and grow with their customer needs. To do this, they must deliver technical platforms that enable end-to-end integration and agility. This report outlines the four technologies required: digital platforms to project your business into new channels and customers' lives; digital intelligence to develop a holistic understanding of customers; security through advanced Zero Trust and identity management; and infrastructure for business-based integration.
For CIO Professionals

REPORT: The Road Map For Customer-Obsessed IT Transformation

The Strategy Report In The IT Transformation Playbook

February 1, 2018Laura Koetzle, Sharyn Leaver, Glenn O'Donnell

Transforming legacy technology systems, processes, and talent into the fast, connected technology organization required of customer-obsessed firms is complex and expensive. That's why, as a CIO, CTO, or other key technology leader, you need to craft a plan tuned to your specific starting point, your urgency to change, and the level of difficulty in making those changes. In this report, we describe the steps that will help you chart your course to customer-obsessed IT transformation.
For CIO Professionals

REPORT: Reset Your Technology Foundation For Customer Engagement

Beginner Level: Technology Practices For IT Transformation

February 1, 2018 Bobby Cameron, Ted Schadler, Laura Koetzle

Companies establishing their technology priorities for the age of the customer face an uphill battle against legacy systems and outdated technologies. This report outlines the technologies that technology leaders should prioritize to kick-start customer engagement and lay the groundwork for continued growth including: web and mobile interfaces for customer engagement; data and analytics to understand customers; identity management to protect and serve customers; and cloud computing to move to the future of software.
For CIO Professionals

REPORT: Gauge Your IT Maturity

Assessment: The IT Transformation Playbook

September 25, 2017 Bobby Cameron, Sharyn Leaver, Laura Koetzle

The age of the customer sets the context for technology-based transformation. But what specific steps will optimize the business value of technology? How can you use technology to win, serve, and retain customers? The answer varies by your firm's current level of technology leadership maturity and the demands the tech organization faces to help your firm move to the next stage. This report provides CIOs with a self-assessment tool that will help set a strategy for their IT transformation.

For Security & Risk Professionals

REPORT: Develop Your Information Security Management System

Processes: The S&R Practice Playbook

January 19, 2017Laura Koetzle, Renee Murphy

The chief information security officer's (CISO) role is fraught with many challenges, including more sophisticated adversaries, a larger attack surface, increasing regulation, and customer demands. Stretched in so many directions, the CISO can easily neglect the fundamental processes by which the security team identifies, evaluates, and treats security risks. This report describes how to use an information security management system (ISMS) to drive risk ownership, continual improvement, and deep business engagement. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
For Security & Risk Professionals

REPORT: Define A Compelling Strategy To Secure And Protect Mobile Moments

February 14, 2017Laura Koetzle, Chris Sherman, Michele Pelino

This report helps security and risk (S&R) leaders develop comprehensive strategic mobile security plans to secure and protect both employees' and customers' mobile moments — without degrading the quality of those experiences. Developing a comprehensive mobility strategy requires S&R leaders to: 1) collaborate with executives and decision-makers across the business; 2) communicate the need for a comprehensive mobile strategy; 3) understand current and future mobility requirements; and 4) develop and document a future road map. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
For Enterprise Architecture Professionals

REPORT: Introducing Forrester's TechRadar™ Research

How To Make Smarter Technology Planning Decisions

August 1, 2007Laura Koetzle, David Metcalfe

Technology planners face a challenge to make the best technology adoption, maintenance, and retirement decisions for their firms. To make these decisions, stakeholders assess business and technology criteria. Forrester's TechRadar research describes and plots a technology according to its ecosystem maturity, business value-add adjusted for uncertainty, and future trajectory. IT and business professionals should embed Forrester's TechRadar analysis in their technology planning process to make better-informed adoption and retirement decisions.
For CIO Professionals

REPORT: Autonomous Vehicles Will Reshape The Global Economy

Six Transformative Ripple Effects Of Autonomous Transport

July 20, 2017Laura Koetzle, Carlton A. Doty

Each week brings a new story about autonomous vehicle experiments by disruptive tech companies that threaten the future of century-old auto manufacturers. This is not one of those stories. We instead uncover the downstream impact of widespread automation in transportation, whose ripple effects go beyond the debatable future of personal vehicles to span government, media, shipping, insurance, data security, and everything in between. CIOs: Learn how and when these changes will unfold to prepare your business for the challenges and opportunities ahead.
For Security & Risk Professionals

REPORT: Top 13 Technology Trends S&R Pros Should Watch: 2016

April 21, 2016 Andras Cser, John Kindervag, Joseph Blankenship, Enza Iannopollo, Kelley Mak, Merritt Maxim, Jeff Pollard, Chris Sherman, Heidi Shey, Laura Koetzle

Each year, analysts from across Forrester's security and risk research team draw insight from our hundreds of enterprise questions, vendor briefings, and consultations; the 40-plus research projects that we complete as a team each quarter; and perspective from the RSA Conference in San Francisco to answer two of our clients' most frequently asked questions: 1) "What innovations in security products and services are on the horizon?" and 2) "Are there any disruptive security vendors and technologies that I should pilot in my environment?" This report answers those questions, cuts through the industry hype, and helps you determine the developments in the industry that are most deserving of your attention.