Laura Naparstek

Researcher serving eBusiness & Channel Strategy PROFESSIONALS

Laura Naparstek is a researcher serving eBusiness & Channel Strategy Professionals and Application Development & Delivery Professionals. Laura's research focuses on tactics for consumer mobile engagement and the state of companies' mobile strategies for targeting customers via mobile sales and service channels.

Previous Work Experience

As a senior research associate on Forrester's eBusiness & channel strategy team, Laura contributed to research covering the future of mobile experiences, consumer mobile app behavior, mobile engagement automation vendors, the use of location and context in mobile, and mobile messaging. She also contributed to Forrester's retail research by summarizing data in the semi-annual State Of Retailing Online reports, performing mobile functionality benchmarks for retailers, tracking retailers' digital efforts during the holiday season, and contributing to research about the future of shopping. Finally, Laura assisted with advisory and Webinar deliverables, fielded executive surveys and conducted research interviews with both vendors and end-user companies.

Prior to Forrester, Laura was a project assistant for the eCommerce team of the clothing brand Supreme in NYC.

Education

Laura holds a B.A. in English from Skidmore College.

Laura Naparstek's Research

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