Lauren   Brown

Lauren Brown

Sr. Data Insights Manager Serving Customer Insights Professionals

As a senior data insights manager at Forrester, Lauren applies Forrester’s data insights and concepts to client business initiatives, driving customer-obsessed strategy and thinking. Lauren primarily focuses on the retail and travel industries, helping clients profile target audiences and understand adoption trends, consumer attitudes toward and expectations for emerging technologies, and purchase journey behaviors.

Previous Work Experience

Prior to joining Forrester, Lauren worked as a qualitative consultant at C Space and as a brand planner at Connelly Partners. In these roles, Lauren designed and conducted qualitative and quantitative research to identify relevant consumer insights and inform brand strategy.

Education

Lauren holds a B.S. in communication from Boston University.

Lauren Brown

Sr. Data Insights Manager Serving Customer Insights Professionals

As a senior data insights manager at Forrester, Lauren applies Forrester’s data insights and concepts to client business initiatives, driving customer-obsessed strategy and thinking. Lauren primarily focuses on the retail and travel industries, helping clients profile target audiences and understand adoption trends, consumer attitudes toward and expectations for emerging technologies, and purchase journey behaviors.

Previous Work Experience

Prior to joining Forrester, Lauren worked as a qualitative consultant at C Space and as a brand planner at Connelly Partners. In these roles, Lauren designed and conducted qualitative and quantitative research to identify relevant consumer insights and inform brand strategy.

Education

Lauren holds a B.S. in communication from Boston University.

Lauren Brown's Research

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  • For Customer Insights Professionals

    REPORT: Opportunities For Automatic Replenishment

    Forrester Data North American Consumer Technographics®

    August 29, 2017 Lauren Brown

    With increasingly busy schedules and limited free time, US online consumers are looking to retailers to make shopping faster and more seamless. And retailers have begun to look to alternative fulfillment options to proactively meet these consumer needs. We used Consumer Technographics data to explore consumer interest in and adoption of automatic replenishment services and to profile potential users. Traditional and online retailers can use this to inform the development of new products or services, refine their positioning platforms, and target potential customers.

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