Speaker Biography

Laurie Hood

Vice President of Product Marketing

Sessions Featuring This Speaker

Forrester's Forum For Marketing Leaders



    As vice president of product marketing for Silverpop, an IBM Company, Hood is responsible for product- and market-specific messaging and positioning, product launch activities and sales enablement.

    Hood brings over 20 years of experience in technology marketing and product management to Silverpop. Prior to joining Silverpop, she was vice president of product management for Equifax Technology and Analytical Services. Earlier in her career, Hood worked with several marquee companies, including KnowledgeStorm (subsequently acquired by TechTarget), S1 Corporation and Accenture, gaining marketing, product management and business partner management experience.

    Hood currently serves on the board of the Technology Association of Georgia—Marketing Society.  She graduated cum laude from Clemson University with a Bachelor of Science in economics and a minor in computer science.