Leslie   Joseph

Leslie Joseph

Principal Analyst Serving Application Development & Delivery Professionals

Leslie serves application development and delivery professionals. His research helps AD&D pros understand how to plan and prepare for the propagation of automated intelligence, with practical insights into technology, platforms, and sourcing strategy. Leslie covers applications, frameworks, and services around AI and robotic process automation. Leslie also helps clients understand the key dynamics in the application services market, focused on Microsoft technologies.

Previous Work Experience

Leslie has worked in various marketing, CX, and strategy roles at service providers as well as digital agencies. Most recently, he was a product marketing leader at [247].ai, where he drove market strategy for chatbots, chat, natural language, and AI-driven customer engagement applications.

Prior to that, Leslie worked at Sapient, Wipro, and Infosys.

Education

Leslie has an engineering degree and an MBA from the Indian Institute of Management, Kozhikode.

Leslie Joseph

Principal Analyst Serving Application Development & Delivery Professionals

Leslie serves application development and delivery professionals. His research helps AD&D pros understand how to plan and prepare for the propagation of automated intelligence, with practical insights into technology, platforms, and sourcing strategy. Leslie covers applications, frameworks, and services around AI and robotic process automation. Leslie also helps clients understand the key dynamics in the application services market, focused on Microsoft technologies.

Previous Work Experience

Leslie has worked in various marketing, CX, and strategy roles at service providers as well as digital agencies. Most recently, he was a product marketing leader at [247].ai, where he drove market strategy for chatbots, chat, natural language, and AI-driven customer engagement applications.

Prior to that, Leslie worked at Sapient, Wipro, and Infosys.

Education

Leslie has an engineering degree and an MBA from the Indian Institute of Management, Kozhikode.

Leslie Joseph's Research

Most RecentMost Popular
  • For CIO Professionals

    REPORT: The CIO's Guide To Lead-To-Revenue Management

    Examining The CMO's World Through A CIO's Lens

    January 14, 2019Leslie Joseph, Lori Wizdo

    Marketing teams today make ever greater demands on their firm's technology strategy and budgets. In response, today's CIOs must forge a close strategic partnership with their CMOs. To do so, they must learn the CMO's language, appreciate their challenges, set common goals, and work together to deliver value. This report, the first in a series that looks at various aspects of the CMO's world through a CIO lens, discusses lead-to-revenue management (L2RM).

  • For Application Development & Delivery Professionals

    REPORT: Now Tech: Robotic Process Automation Services, Q4 2018

    Forrester's Overview Of 39 Robotic Process Automation Service Providers

    December 14, 2018Leslie Joseph, Craig Le Clair

    Robotic process automation (RPA) services can add value via consulting, implementation support, and ongoing management of an RPA program. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Application development and delivery (AD&D) professionals should use Forrester's Now Tech report to understand the value they can expect from RPA services and select providers based on size and functionality.

  • For Application Development & Delivery Professionals

    REPORT: Case Study: Myntra Embraced Artificial Intelligence To Transform Its Business Model

    Experimentation And Discipline Are Key To Thriving On Emerging Technologies

    November 27, 2018Leslie Joseph

    Application development and delivery (AD&D) professionals and business leaders struggle with the question of how to adopt emerging technologies such as artificial intelligence (AI) within their business. The challenge of creating truly meaningful business impact without being swept away in the undertow can be daunting. Learn how Myntra successfully experimented with, embraced, and is thriving on artificial intelligence.

  • For Application Development & Delivery Professionals

    REPORT: The Six Factors That Separate Hype From Hope In Your Conversational AI Journey

    Map Market Coverage And Language Support To Drive Value In Your Conversational Customer Interactions

    August 6, 2018Leslie Joseph

    Despite the hype around artificial intelligence (AI) and conversational computing over the past few years, the killer conversational app for the enterprise is still elusive. Investments in natural language-based applications, including chatbots and speech-based assistants, usually disappoint. This report provides a reality check on the state of conversational computing across languages and use cases to help application development and delivery (AD&D) professionals outline a pragmatic strategy.

View all of Leslie Joseph's Research

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