Why Read This
As businesses adapt to the age of the customer, enterprise architecture (EA) organizations are engaging more at the front-end of their business, with new stakeholders in sales, marketing, and product management. Understanding the needs and goals of these new stakeholders is challenging but critical to EA impact. This report outlines the stakeholder needs portion of Forrester's solution for EA professionals to build a high-performance EA practice. Leaders of high-performance EA practices apply a framework for determining these goals through structured and relevant conversations. This report describes how to engage stakeholders with the business capability map as the central tool for this effort. Success in this effort will lead to business improvement road maps that are clearly aligned to the strategic needs of the firm — whether the firm truly thinks strategically or not. This report was published on May 15, 2012; Forrester reviewed it for continued relevance and accuracy, found that only light changes were needed.