Lily   Varon

Lily Varon

Analyst Serving eBusiness & Channel Strategy Professionals

Lily Varón is an analyst serving digital business strategy professionals. Her research focuses on the strategies and technologies that firms need to win, serve, and retain customers in the age of digital business, including recurring customer and billing management solutions, the translation and localization of global websites, and the commerce service providers helping retailers transform their commerce experiences. Her research also analyzes consumer online shopping behavior around the globe, with a particular focus on Asia Pacific and Latin America.

Previous Work Experience

Prior to her role as analyst, Lily was a researcher and research associate supporting Forrester's eBusiness and channel strategy research team. She contributed to published reports on topics including eCommerce technology for physical and digital goods, mobile commerce, omnichannel commerce, globalization, global payments, and online customer service.

Before joining Forrester, Lily worked as an advocate at an antipoverty nonprofit agency, providing case management for clients in areas such as housing, utilities, insurance, immigration, and financial literacy.

Education

Lily holds a B.A. in American cultural studies from Bates College. She is fluent in Spanish as well as proficient in Portuguese.

Lily Varon

Analyst Serving eBusiness & Channel Strategy Professionals

Lily Varón is an analyst serving digital business strategy professionals. Her research focuses on the strategies and technologies that firms need to win, serve, and retain customers in the age of digital business, including recurring customer and billing management solutions, the translation and localization of global websites, and the commerce service providers helping retailers transform their commerce experiences. Her research also analyzes consumer online shopping behavior around the globe, with a particular focus on Asia Pacific and Latin America.

Previous Work Experience

Prior to her role as analyst, Lily was a researcher and research associate supporting Forrester's eBusiness and channel strategy research team. She contributed to published reports on topics including eCommerce technology for physical and digital goods, mobile commerce, omnichannel commerce, globalization, global payments, and online customer service.

Before joining Forrester, Lily worked as an advocate at an antipoverty nonprofit agency, providing case management for clients in areas such as housing, utilities, insurance, immigration, and financial literacy.

Education

Lily holds a B.A. in American cultural studies from Bates College. She is fluent in Spanish as well as proficient in Portuguese.

Lily Varon's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: eCommerce Trends And Outlook For Latin America

    Trends In Brazil, Argentina, And Mexico From The Forrester Data: Online Retail Forecast, 2017 To 2022 (Latin America)

    October 26, 2018Lily Varon

    With a population of over half a billion and two countries that rank among the world's 15 largest economies, Latin America is firmly on the radar of digital business executives looking to expand their digital offerings. But regulatory hurdles, economic unrest, and infrastructure issues have presented problems in key markets. Despite the challenges, eCommerce is growing. In this annually updated forecast, we dive into the size and growth rates of online retail in Argentina, Brazil, and Mexico, identifying the key factors that are driving and inhibiting eCommerce in the region.

  • For eBusiness & Channel Strategy Professionals

    REPORT: eCommerce In China: Trends And Outlook For The Largest eCommerce Market In The World

    Highlights From The Forrester Data: Online Retail Forecast, 2017 To 2022

    August 10, 2018Lily Varon

    In 2015, China surpassed the US to become the largest eCommerce market in the world. China now accounts for 83% of all online retail sales in the Asia Pacific region. This report examines eCommerce growth in China over the next five years, as well as some of the key trends shaping how online retail is developing. Please see our separate report for eCommerce growth and trends in Australia, India, Japan, and South Korea.

  • For eBusiness & Channel Strategy Professionals

    REPORT: eCommerce Trends And Outlook For Asia Pacific, Excluding China

    Trends In Australia, India, Japan, And South Korea From The Forrester Data: Online Retail Forecast, 2017 To 2022 (Asia Pacific)

    August 10, 2018Lily Varon

    Asia Pacific contains both the largest and the fastest-growing eCommerce markets: China and India, respectively. We will feature China in a separate report, and this report examines the online retail markets in Australia, India, Japan, and South Korea. In these four markets, total online retail revenues will jump from US$223.5 billion in 2018 to US$389.3 billion in 2022. This report looks at the growth in these four markets over the next five years, as well as some of the key trends shaping the development of online retail in each.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Retailers In Canada Must Stay Focused On Digital To Thrive

    Cross-Touchpoint Measurement, Mobile, And Marketing Will Drive eCommerce Growth

    June 22, 2018Lily Varon

    Forrester partnered with the Retail Council of Canada (RCC) to conduct our annual survey of retailers in Canada about their eCommerce business and key initiatives. The survey included insights about retailers' key metrics, investments, and marketing. This report is a benchmark and guide for Canadian digital business professionals and retailers from other geographies looking to grow their eCommerce business in Canada. To complement the survey findings, we conducted interviews with retailers about the current state of Canadian eCommerce.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Now Tech: Commerce Service Providers, Q2 2018

    Forrester's Overview Of 29 Commerce Service Providers

    June 4, 2018Lily Varon

    Digital businesses can use commerce service providers (CSPs) to design their digital commerce strategy and ecosystem, create immersive commerce experiences, and build and integrate digital commerce technologies. But to realize these benefits, you'll have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Digital business strategy professionals should use Forrester's Now Tech report to understand the value they can expect from a CSP and select vendors based on size and functionality.

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