Lily   Varon

Lily Varon

Analyst Serving eBusiness & Channel Strategy Professionals

Lily Varón is an analyst serving digital business strategy professionals. Her research focuses on the strategies and technologies that firms need to win, serve, and retain customers in the age of digital business, including recurring customer and billing management solutions, the translation and localization of global websites, and the commerce service providers helping retailers transform their commerce experiences. Her research also analyzes consumer online shopping behavior around the globe, with a particular focus on Asia Pacific and Latin America.

Previous Work Experience

Prior to her role as analyst, Lily was a researcher and research associate supporting Forrester's eBusiness and channel strategy research team. She contributed to published reports on topics including eCommerce technology for physical and digital goods, mobile commerce, omnichannel commerce, globalization, global payments, and online customer service.

Before joining Forrester, Lily worked as an advocate at an antipoverty nonprofit agency, providing case management for clients in areas such as housing, utilities, insurance, immigration, and financial literacy.

Education

Lily holds a B.A. in American cultural studies from Bates College. She is fluent in Spanish as well as proficient in Portuguese.

Lily Varon

Analyst Serving eBusiness & Channel Strategy Professionals

Lily Varón is an analyst serving digital business strategy professionals. Her research focuses on the strategies and technologies that firms need to win, serve, and retain customers in the age of digital business, including recurring customer and billing management solutions, the translation and localization of global websites, and the commerce service providers helping retailers transform their commerce experiences. Her research also analyzes consumer online shopping behavior around the globe, with a particular focus on Asia Pacific and Latin America.

Previous Work Experience

Prior to her role as analyst, Lily was a researcher and research associate supporting Forrester's eBusiness and channel strategy research team. She contributed to published reports on topics including eCommerce technology for physical and digital goods, mobile commerce, omnichannel commerce, globalization, global payments, and online customer service.

Before joining Forrester, Lily worked as an advocate at an antipoverty nonprofit agency, providing case management for clients in areas such as housing, utilities, insurance, immigration, and financial literacy.

Education

Lily holds a B.A. in American cultural studies from Bates College. She is fluent in Spanish as well as proficient in Portuguese.

Lily Varon's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: How To Select A Commerce Specialist Service Provider

    Lessons From Reference Customers Of "The Forrester Wave™: Commerce Specialist Service Providers, Q4 2018"

    January 7, 2019Lily Varon

    In the first Forrester Wave™ evaluation of commerce specialist service providers, we used 24 criteria to evaluate eight vendors. This report compiles the lessons that customers shared about selecting the right service provider during our evaluation process. It will help digital business strategy professionals in their own searches.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Wave™: Commerce Specialist Service Providers, Q4 2018

    The Eight Providers That Matter Most And How They Stack Up

    November 27, 2018Lily Varon

    In our 24-criteria evaluation of commerce specialist service providers, we identified the eight most significant ones — Astound Commerce, BORN Group, diconium, Gorilla Group, Isobar, LiveArea, Optaros by MRM//McCann, and Wunderman Commerce — and researched, analyzed, and scored them. This report shows how each provider measures up and helps digital business strategy professionals make the right choice.

  • For eBusiness & Channel Strategy Professionals

    REPORT: eCommerce Trends And Outlook For Latin America

    Trends In Brazil, Argentina, And Mexico From The Forrester Data: Online Retail Forecast, 2017 To 2022 (Latin America)

    October 26, 2018Lily Varon

    With a population of over half a billion and two countries that rank among the world's 15 largest economies, Latin America is firmly on the radar of digital business executives looking to expand their digital offerings. But regulatory hurdles, economic unrest, and infrastructure issues have presented problems in key markets. Despite the challenges, eCommerce is growing. In this annually updated forecast, we dive into the size and growth rates of online retail in Argentina, Brazil, and Mexico, identifying the key factors that are driving and inhibiting eCommerce in the region.

  • For eBusiness & Channel Strategy Professionals

    REPORT: eCommerce In China: Trends And Outlook For The Largest eCommerce Market In The World

    Highlights From The Forrester Data: Online Retail Forecast, 2017 To 2022

    August 10, 2018Lily Varon

    In 2015, China surpassed the US to become the largest eCommerce market in the world. China now accounts for 83% of all online retail sales in the Asia Pacific region. This report examines eCommerce growth in China over the next five years, as well as some of the key trends shaping how online retail is developing. Please see our separate report for eCommerce growth and trends in Australia, India, Japan, and South Korea.

  • For eBusiness & Channel Strategy Professionals

    REPORT: eCommerce Trends And Outlook For Asia Pacific, Excluding China

    Trends In Australia, India, Japan, And South Korea From The Forrester Data: Online Retail Forecast, 2017 To 2022 (Asia Pacific)

    August 10, 2018Lily Varon

    Asia Pacific contains both the largest and the fastest-growing eCommerce markets: China and India, respectively. We will feature China in a separate report, and this report examines the online retail markets in Australia, India, Japan, and South Korea. In these four markets, total online retail revenues will jump from US$223.5 billion in 2018 to US$389.3 billion in 2022. This report looks at the growth in these four markets over the next five years, as well as some of the key trends shaping the development of online retail in each.

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