Lily   Varon

Lily Varon

Analyst Serving eBusiness & Channel Strategy Professionals

Lily Varón is an analyst serving digital business strategy professionals. Her research focuses on the strategies and technologies that firms need to win, serve, and retain customers in the age of digital business, including recurring customer and billing management solutions, the translation and localization of global websites, and the commerce service providers helping retailers transform their commerce experiences. Her research also analyzes consumer online shopping behavior around the globe, with a particular focus on Asia Pacific and Latin America.

Previous Work Experience

Prior to her role as analyst, Lily was a researcher and research associate supporting Forrester's eBusiness and channel strategy research team. She contributed to published reports on topics including eCommerce technology for physical and digital goods, mobile commerce, omnichannel commerce, globalization, global payments, and online customer service.

Before joining Forrester, Lily worked as an advocate at an antipoverty nonprofit agency, providing case management for clients in areas such as housing, utilities, insurance, immigration, and financial literacy.

Education

Lily holds a B.A. in American cultural studies from Bates College. She is fluent in Spanish as well as proficient in Portuguese.

Lily Varon

Analyst Serving eBusiness & Channel Strategy Professionals

Lily Varón is an analyst serving digital business strategy professionals. Her research focuses on the strategies and technologies that firms need to win, serve, and retain customers in the age of digital business, including recurring customer and billing management solutions, the translation and localization of global websites, and the commerce service providers helping retailers transform their commerce experiences. Her research also analyzes consumer online shopping behavior around the globe, with a particular focus on Asia Pacific and Latin America.

Previous Work Experience

Prior to her role as analyst, Lily was a researcher and research associate supporting Forrester's eBusiness and channel strategy research team. She contributed to published reports on topics including eCommerce technology for physical and digital goods, mobile commerce, omnichannel commerce, globalization, global payments, and online customer service.

Before joining Forrester, Lily worked as an advocate at an antipoverty nonprofit agency, providing case management for clients in areas such as housing, utilities, insurance, immigration, and financial literacy.

Education

Lily holds a B.A. in American cultural studies from Bates College. She is fluent in Spanish as well as proficient in Portuguese.

Lily Varon's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Now Tech: Recurring Customer And Billing Management, Q2 2018

    Forrester's Overview Of 34 Recurring Customer And Billing Management Providers

    April 17, 2018Lily Varon

    You can use recurring customer and billing management solutions to: 1) easily configure pricing models; 2) manage customer relationships; and 3) get insight into recurring customers and revenues. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, and vertical market focus. Digital business pros should use Forrester's Now Tech report to understand the value they can expect from a recurring customer and billing management provider and select vendors based on size and functionality.

  • For Application Development & Delivery Professionals

    REPORT: The Definitive Technology Guide To Recurring Revenue Models

    Understand The Cluttered Landscape Of Technologies Claiming To Help You Manage Your Recurring Revenue Business

    March 6, 2018Lily Varon, John Bruno

    More firms are incorporating digital services or anything-as-a-service (XaaS) into their product portfolios. In response, business application vendors across a diverse range of categories are modifying their solutions to support them with their recurring revenue businesses. But the result is a cluttered and confusing technology landscape. This report helps AD&D professionals and their digital business professional counterparts make sense of the different solutions available to support their recurring revenue businesses and objectives.

  • For eBusiness & Channel Strategy Professionals

    REPORT: eCommerce Trends And Outlook For Latin America

    Trends In Brazil, Argentina, And Mexico From The Latin America Online Retail Forecast, 2016 To 2021

    October 12, 2017Lily Varon

    With a population of over half a billion and two countries among the world's 15 largest economies, Latin America is firmly on the radar of digital business executives looking to expand their digital offerings. However, regulatory hurdles, infrastructure issues, and economic unrest have presented hurdles in key markets. Despite these challenges, eCommerce is growing. In this forecast, which we update annually, we dive into the size and growth rates of online retail in Argentina, Brazil, and Mexico, and we identify the key factors that are driving and inhibiting eCommerce in the region.

  • For eBusiness & Channel Strategy Professionals

    REPORT: TechRadar™: Digital Store Customer Experience Technology, Q3 2016 (Updated)

    Tools And Technology: The Digital Store Playbook

    October 3, 2017 Ananda Chakravarty, Lily Varon

    Promising technologies to revolutionize the in-store shopping experience for consumers are inundating retailers. Our research shows that most of these experiences miss the mark today. To help both retailers and vendors navigate this emerging field, Forrester identified and investigated the 16 most important digital store experience technologies. This TechRadar™ report defines the current state, business value, and long-term prospects for each technology, focusing specifically on the in-store customer experience. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: TechRadar™: Digital Store Operations Technology, Q3 2016 (Updated)

    September 29, 2017 Ananda Chakravarty, Lily Varon

    eBusiness pros are already reaping value from technologies that improve store operations — unlike customer-experience-focused digital store technologies that are largely still early stage. To help retailers and vendors navigate this burgeoning field of technologies, Forrester identified and investigated the 14 most important digital store operations technologies. This TechRadar report defines the current state, business value, and long-term prospects for each store operations technology, and it is a companion to the TechRadar report that focuses on digital store customer experience technologies. This report is an update of a previous analysis of digital store customer experience technologies for digital business strategy professionals; Forrester reviews and revises it periodically for continued relevance and accuracy.

View all of Lily Varon's Research

Clients Who Work With Lily Varon Also Work With:

View all related analysts