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Lily   Varon

Lily Varon

Analyst Serving eBusiness & Channel Strategy Professionals

Lily Varón is an analyst serving digital business strategy professionals. Her research focuses on the strategies and technologies that firms need to win, serve, and retain customers in the age of digital business, including recurring customer and billing management solutions, the translation and localization of global websites, and the digital transformation of the physical retail store. Her research also analyzes consumer online shopping behavior around the globe, with a particular focus on Asia Pacific and Latin America.

Previous Work Experience

Prior to her role as analyst, Lily was a researcher and research associate supporting Forrester's eBusiness and channel strategy research team. She contributed to published reports on topics including eCommerce technology for physical and digital goods, mobile commerce, omnichannel commerce, globalization, global payments, and online customer service.

Before joining Forrester, Lily worked as an advocate at an antipoverty nonprofit agency, providing case management for clients in areas such as housing, utilities, insurance, immigration, and financial literacy.

Education

Lily holds a B.A. in American cultural studies from Bates College. She is fluent in Spanish as well as proficient in Portuguese.

Lily Varon

Analyst Serving eBusiness & Channel Strategy Professionals

Lily Varón is an analyst serving digital business strategy professionals. Her research focuses on the strategies and technologies that firms need to win, serve, and retain customers in the age of digital business, including recurring customer and billing management solutions, the translation and localization of global websites, and the digital transformation of the physical retail store. Her research also analyzes consumer online shopping behavior around the globe, with a particular focus on Asia Pacific and Latin America.

Previous Work Experience

Prior to her role as analyst, Lily was a researcher and research associate supporting Forrester's eBusiness and channel strategy research team. She contributed to published reports on topics including eCommerce technology for physical and digital goods, mobile commerce, omnichannel commerce, globalization, global payments, and online customer service.

Before joining Forrester, Lily worked as an advocate at an antipoverty nonprofit agency, providing case management for clients in areas such as housing, utilities, insurance, immigration, and financial literacy.

Education

Lily holds a B.A. in American cultural studies from Bates College. She is fluent in Spanish as well as proficient in Portuguese.

Lily Varon's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: eCommerce Trends And Outlook For Latin America

    Trends In Brazil, Argentina, And Mexico From The Latin America Online Retail Forecast, 2016 To 2021

    October 12, 2017Lily Varon

    With a population of over half a billion and two countries among the world's 15 largest economies, Latin America is firmly on the radar of digital business executives looking to expand their digital offerings. However, regulatory hurdles, infrastructure issues, and economic unrest have presented hurdles in key markets. Despite these challenges, eCommerce is growing. In this forecast, which we update annually, we dive into the size and growth rates of online retail in Argentina, Brazil, and Mexico, and we identify the key factors that are driving and inhibiting eCommerce in the region.

  • For eBusiness & Channel Strategy Professionals

    REPORT: TechRadar™: Digital Store Customer Experience Technology, Q3 2016 (Updated)

    Tools And Technology: The Digital Store Playbook

    October 3, 2017 Ananda Chakravarty, Lily Varon

    Promising technologies to revolutionize the in-store shopping experience for consumers are inundating retailers. Our research shows that most of these experiences miss the mark today. To help both retailers and vendors navigate this emerging field, Forrester identified and investigated the 16 most important digital store experience technologies. This TechRadar™ report defines the current state, business value, and long-term prospects for each technology, focusing specifically on the in-store customer experience. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: TechRadar™: Digital Store Operations Technology, Q3 2016 (Updated)

    September 29, 2017 Ananda Chakravarty, Lily Varon

    eBusiness pros are already reaping value from technologies that improve store operations — unlike customer-experience-focused digital store technologies that are largely still early stage. To help retailers and vendors navigate this burgeoning field of technologies, Forrester identified and investigated the 14 most important digital store operations technologies. This TechRadar report defines the current state, business value, and long-term prospects for each store operations technology, and it is a companion to the TechRadar report that focuses on digital store customer experience technologies. This report is an update of a previous analysis of digital store customer experience technologies for digital business strategy professionals; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Vendor Landscape: Language Services And Translation Management Vendors

    The Rise Of Innovative Technologies In The Content Localization Market

    September 5, 2017Lily Varon, Mark Grannan, Claudia Tajima

    Today's customers demand top-notch shopping experiences in their native language across the world. Mature digital businesses are investing in modern localization technology and services to enter new global markets and win customers with efficiently translated content. This report helps digital business leaders understand the leading tools and technology in the market and differentiate between language service providers, translation management vendors, and machine translation specialists.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Wave™: Recurring Customer And Billing Management, Q3 2017

    Customer-Centric Billing Solutions Move Beyond Subscriptions To Enable Recurring Customer Relationships

    July 31, 2017Lily Varon

    In our 35-criteria evaluation of recurring customer and billing management providers, we identified the nine most significant ones — Apttus, Aria Systems, BillingPlatform, Digital River, goTransverse, Oracle, SAP Hybris, Vindicia, and Zuora — and researched, analyzed, and scored them. This report and the associated downloadable tool show how each provider measures up and helps digital business strategy professionals choose the products that best fit their needs.

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