Lily Varon

Analyst serving eBusiness & Channel Strategy PROFESSIONALS

Lily Varón is an analyst serving digital business strategy professionals. Her research focuses on the strategies and technologies that firms need to win, serve, and retain customers in the age of digital business, including recurring customer and billing management solutions, the translation and localization of global websites, and the digital transformation of the physical retail store. Her research also analyzes consumer online shopping behavior around the globe, with a particular focus on Asia Pacific and Latin America.

Previous Work Experience

Prior to her role as analyst, Lily was a researcher and research associate supporting Forrester's eBusiness and channel strategy research team. She contributed to published reports on topics including eCommerce technology for physical and digital goods, mobile commerce, omnichannel commerce, globalization, global payments, and online customer service.

Before joining Forrester, Lily worked as an advocate at an antipoverty nonprofit agency, providing case management for clients in areas such as housing, utilities, insurance, immigration, and financial literacy.

Education

Lily holds a B.A. in American cultural studies from Bates College. She is fluent in Spanish as well as proficient in Portuguese.

Lily Varon's Research

  • For eBusiness & Channel Strategy Professionals

    Report: Retail eCommerce In Brazil: Key Metrics

    The Retail eCommerce In Brazil series summarizes the results of a survey that Forrester Research conducted with E-Commerce Brasil in August and September 2016. It provides industry observers wit...

  • For eBusiness & Channel Strategy Professionals

    Report: Making The Case To Go Global

    As eCommerce leaders look to expand their businesses into new and emerging markets, they often struggle with one of the first steps — outlining the business case for globalization. What should r...

  • For eBusiness & Channel Strategy Professionals

    Report: Retail eCommerce In Brazil: Investment Priorities, Challenges, And Mobile

    "Retail eCommerce In Brazil" is a survey that Forrester conducted together with E-Commerce Brasil in August and September 2016. In this survey, respondents from traditional retailers, web-only r...

  • For eBusiness & Channel Strategy Professionals

    Report: Retail eCommerce In Brazil: Team Headcount And Organization

    "Retail eCommerce In Brazil" is a survey that Forrester conducted together with E-Commerce Brasil in August and September 2016. In this survey, respondents from traditional retailers, web-only r...

  • For eBusiness & Channel Strategy Professionals

    Report: Retail eCommerce In Brazil: Marketing And Site Features

    "Retail eCommerce In Brazil" is survey that Forrester conducted together with E-Commerce Brasil in August and September 2016. In this survey, respondents from traditional retailers, web-only ret...

  • For eBusiness & Channel Strategy Professionals

    Report: Capture The Global eCommerce Opportunity

    Gone are the days when most brands offered just one or two international sites: Today, the end goal is a global eCommerce footprint. To reach that goal, eBusiness professionals are taking a stra...

  • For eBusiness & Channel Strategy Professionals

    Report: The Evolution Of Global eCommerce Markets

    Global eCommerce is evolving rapidly. Consumers around the globe are migrating online, with shopping increasingly becoming a key part of the online experience. Countries vary greatly in their eC...

  • For eBusiness & Channel Strategy Professionals

    Report: Market Overview: Global Payment Service Providers 2013

    Globalizing your eCommerce business isn't just an option anymore — in many cases, it's an imperative. However, winning global customers' online spend often means adapting to local preferre...

  • For eBusiness & Channel Strategy Professionals

    Report: Disrupting Finance: Mobile Payment Systems

    The mobile mind shift — the expectation by consumers that they can get what they want in their immediate context and moment of need — has inspired a generation of disrupters that use...

  • For eBusiness & Channel Strategy Professionals

    Report: Take Your eCommerce Business Global

    eCommerce revenues continue to climb around the globe. Online shoppers do not have the same expectations in every market, however, and no one international expansion model is right for every com...

View all of Lily Varon's Research

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