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Lily   Varon

Lily Varon

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Lily Varón is a senior analyst serving digital business strategy professionals. Her research focuses on the strategies and technologies that firms need to win, serve, and retain customers in the age of digital business, including recurring customer and billing management solutions, the translation and localization of global websites, and the commerce service providers helping retailers transform their commerce experiences. Her research also analyzes consumer online shopping behavior around the globe, with a particular focus on Asia Pacific and Latin America.

Previous Work Experience

Prior to her role as analyst, Lily was a researcher and research associate supporting Forrester's eBusiness and channel strategy research team. She contributed to published reports on topics including eCommerce technology for physical and digital goods, mobile commerce, omnichannel commerce, globalization, global payments, and online customer service.

Before joining Forrester, Lily worked as an advocate at an antipoverty nonprofit agency, providing case management for clients in areas such as housing, utilities, insurance, immigration, and financial literacy.

Education

Lily holds a BA in American cultural studies from Bates College. She is fluent in Spanish as well as proficient in Portuguese.

Lily Varon

Senior Analyst Serving eBusiness & Channel Strategy Professionals

Lily Varón is a senior analyst serving digital business strategy professionals. Her research focuses on the strategies and technologies that firms need to win, serve, and retain customers in the age of digital business, including recurring customer and billing management solutions, the translation and localization of global websites, and the commerce service providers helping retailers transform their commerce experiences. Her research also analyzes consumer online shopping behavior around the globe, with a particular focus on Asia Pacific and Latin America.

Previous Work Experience

Prior to her role as analyst, Lily was a researcher and research associate supporting Forrester's eBusiness and channel strategy research team. She contributed to published reports on topics including eCommerce technology for physical and digital goods, mobile commerce, omnichannel commerce, globalization, global payments, and online customer service.

Before joining Forrester, Lily worked as an advocate at an antipoverty nonprofit agency, providing case management for clients in areas such as housing, utilities, insurance, immigration, and financial literacy.

Education

Lily holds a BA in American cultural studies from Bates College. She is fluent in Spanish as well as proficient in Portuguese.

Lily Varon's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Now Tech: Merchant Payment Providers, Q3 2020

    Forrester's Overview Of 22 Global Merchant Payment Providers

    July 6, 2020Lily Varon

    You can use payment providers to improve payments acceptance and reach, to support new payment models and flows, and for a range of other payment-adjacent services like fraud management and security compliance. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Digital business strategy professionals should use this report to understand the value they can expect from a payment provider and to select one based on size.

  • For eBusiness & Channel Strategy Professionals

    REPORT: State Of Alternative Payments Acceptance In US Retail

    An Evaluation Of 100 US Retailers And Their Payment Options

    April 3, 2020Lily Varon

    We reviewed 100 US retailers across several categories to evaluate the current state of alternative payments acceptance. The evaluation covered 10 alternative payment methods including digital payments and installment plans. The accompanying PDF includes the results of our retailer evaluation, consumer preferences and behavior around alternative payment methods, and key industry trends.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Retail Checkout Page Best Practices

    Examining The Best Practices Of 15 Leading, Primarily US, Retailers

    March 12, 2020Lily Varon, Sucharita Kodali

    An intuitive checkout page is particularly important in the online purchase journey — and could be the difference between a transaction and an abandoned cart. We looked at 14 of the top US retailers and one UK retailer, including Amazon, The Home Depot, and Sephora, across several categories to evaluate best practices for the checkout stage of the customer journey. The accompanying PDF file provides examples of those best practices.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Wave™: SaaS Billing Solutions, Q4 2019

    The Nine Providers That Matter Most And How They Stack Up

    November 18, 2019Lily Varon

    In our 29-criterion evaluation of software-as-a-service (SaaS) billing providers, we identified the nine most significant ones — Aria Systems, BillingPlatform, Chargify, Gotransverse, Recurly, RecVue, Salesforce, SAP, and Zuora — and researched, analyzed, and scored them. This report shows how each provider measures up and helps digital business strategy professionals select the right one for their needs.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Seven Must-Haves For Successful Website Localization

    October 15, 2019Lily Varon

    Online retailers spend millions of dollars expanding into global markets. Many digital business strategy professionals think they're done localizing their websites once they've translated the text and tweaked content to cater to local tastes. However, they must extend well beyond these areas; those who fail to localize effectively risk damaging the reputation of their brands and stifling growth. This report helps digital business strategy professionals responsible for managing international customer-facing websites determine the areas of their website that must be localized.

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