Lily   Varon

Lily Varon

Analyst Serving eBusiness & Channel Strategy Professionals

Lily Varón is an analyst serving digital business strategy professionals. Her research focuses on the strategies and technologies that firms need to win, serve, and retain customers in the age of digital business, including recurring customer and billing management solutions, the translation and localization of global websites, and the commerce service providers helping retailers transform their commerce experiences. Her research also analyzes consumer online shopping behavior around the globe, with a particular focus on Asia Pacific and Latin America.

Previous Work Experience

Prior to her role as analyst, Lily was a researcher and research associate supporting Forrester's eBusiness and channel strategy research team. She contributed to published reports on topics including eCommerce technology for physical and digital goods, mobile commerce, omnichannel commerce, globalization, global payments, and online customer service.

Before joining Forrester, Lily worked as an advocate at an antipoverty nonprofit agency, providing case management for clients in areas such as housing, utilities, insurance, immigration, and financial literacy.

Education

Lily holds a B.A. in American cultural studies from Bates College. She is fluent in Spanish as well as proficient in Portuguese.

Lily Varon

Analyst Serving eBusiness & Channel Strategy Professionals

Lily Varón is an analyst serving digital business strategy professionals. Her research focuses on the strategies and technologies that firms need to win, serve, and retain customers in the age of digital business, including recurring customer and billing management solutions, the translation and localization of global websites, and the commerce service providers helping retailers transform their commerce experiences. Her research also analyzes consumer online shopping behavior around the globe, with a particular focus on Asia Pacific and Latin America.

Previous Work Experience

Prior to her role as analyst, Lily was a researcher and research associate supporting Forrester's eBusiness and channel strategy research team. She contributed to published reports on topics including eCommerce technology for physical and digital goods, mobile commerce, omnichannel commerce, globalization, global payments, and online customer service.

Before joining Forrester, Lily worked as an advocate at an antipoverty nonprofit agency, providing case management for clients in areas such as housing, utilities, insurance, immigration, and financial literacy.

Education

Lily holds a B.A. in American cultural studies from Bates College. She is fluent in Spanish as well as proficient in Portuguese.

Lily Varon's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Retailers In Canada Must Stay Focused On Digital To Thrive

    Cross-Touchpoint Measurement, Mobile, And Marketing Will Drive eCommerce Growth

    June 22, 2018Lily Varon

    Forrester partnered with the Retail Council of Canada (RCC) to conduct our annual survey of retailers in Canada about their eCommerce business and key initiatives. The survey included insights about retailers' key metrics, investments, and marketing. This report is a benchmark and guide for Canadian digital business professionals and retailers from other geographies looking to grow their eCommerce business in Canada. To complement the survey findings, we conducted interviews with retailers about the current state of Canadian eCommerce.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Now Tech: Commerce Service Providers, Q2 2018

    Forrester's Overview Of 29 Commerce Service Providers

    June 4, 2018Lily Varon

    Digital businesses can use commerce service providers (CSPs) to design their digital commerce strategy and ecosystem, create immersive commerce experiences, and build and integrate digital commerce technologies. But to realize these benefits, you'll have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Digital business strategy professionals should use Forrester's Now Tech report to understand the value they can expect from a CSP and select vendors based on size and functionality.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Now Tech: Recurring Customer And Billing Management, Q2 2018

    Forrester's Overview Of 34 Recurring Customer And Billing Management Providers

    April 17, 2018Lily Varon

    You can use recurring customer and billing management solutions to: 1) easily configure pricing models; 2) manage customer relationships; and 3) get insight into recurring customers and revenues. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, and vertical market focus. Digital business pros should use Forrester's Now Tech report to understand the value they can expect from a recurring customer and billing management provider and select vendors based on size and functionality.

  • For Application Development & Delivery Professionals

    REPORT: The Definitive Technology Guide To Recurring Revenue Models

    Understand The Cluttered Landscape Of Technologies Claiming To Help You Manage Your Recurring Revenue Business

    March 6, 2018Lily Varon, John Bruno

    More firms are incorporating digital services or anything-as-a-service (XaaS) into their product portfolios. In response, business application vendors across a diverse range of categories are modifying their solutions to support them with their recurring revenue businesses. But the result is a cluttered and confusing technology landscape. This report helps AD&D professionals and their digital business professional counterparts make sense of the different solutions available to support their recurring revenue businesses and objectives.

  • For eBusiness & Channel Strategy Professionals

    REPORT: eCommerce Trends And Outlook For Latin America

    Trends In Brazil, Argentina, And Mexico From The Latin America Online Retail Forecast, 2016 To 2021

    October 12, 2017Lily Varon

    With a population of over half a billion and two countries among the world's 15 largest economies, Latin America is firmly on the radar of digital business executives looking to expand their digital offerings. However, regulatory hurdles, infrastructure issues, and economic unrest have presented hurdles in key markets. Despite these challenges, eCommerce is growing. In this forecast, which we update annually, we dive into the size and growth rates of online retail in Argentina, Brazil, and Mexico, and we identify the key factors that are driving and inhibiting eCommerce in the region.

View all of Lily Varon's Research

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