Speaker Biography

Linda Boff

Executive Director, Global Brand Marketing

Sessions Featuring This Speaker

Forrester's Forum For Marketing Leaders

04/14/2015

    Profile

    Linda Boff, Executive Director, Global Brand Marketing, GE. Linda is responsible for GE’s global advertising, digital and content marketing along with the company’s brand, experience, sponsorship and design strategy.  Previously, Boff was CMO of iVillage Properties, part of the NBC Universal.  Linda joined GE in early 2004 with 18 years of experience in marketing, advertising and communications including senior roles at Citigroup, the American Museum of Natural History and Porter Novelli.

    Linda is a 2014 AWNY Changing the Game Award winner, B2B Magazine’s 2012 Digital Marketer of Year and 2012 Media Maven. Linda is also on the Ad Council’s Executive Committee and is a member of Digital 50.