Speaker Biography

Lisa Loftis

Principal Consultant

Sessions Featuring This Speaker

Forrester's Forum For Marketing Leaders



    Lisa Loftis of SAS is a customer relationship management (CRM), customer experience management, and business intelligence (BI) expert with 25 years of experience. Ms. Loftis has worked with numerous large organizations across the globe on all aspects of successful CRM and BI implementations. Ms. Loftis specializes in combining the technology necessary to support true CRM/CEM and BI business strategies with the organizational structures, executive leadership, and cultural factors required to migrate an organization toward effective execution of enterprise strategies.