Liz   Herbert

Liz Herbert

VP, Principal Analyst Serving Application Development & Delivery Professionals

Liz focuses on the technology services industry, helping clients navigate this fast-changing market and maximize the business value of their technology investments. As a principal analyst, Liz helps clients understand the key dynamics in the enterprise application services market and make smart technology sourcing decisions. Specific topics of focus include SaaS, SAP and Oracle Services, and services for cloud and mobile. Liz has extensive experience helping technology buyers select services partners, manage provider relationships, and negotiate favorable contracts. She also advises technology and technology services vendors on market dynamics, buyer demands, competitive landscape, and go-to-market.

Liz has been a featured speaker at leading industry events such as SaaScon, Nasscom, Society of Information Managers, and World BPO Forum. She has been quoted in leading publications including The Wall Street Journal, Fortune, The New York Times, and CIO Magazine. Liz has been featured as a technology expert on TV news segments, including Bloomberg TV and Boston-based NECN. She was named IIAR Services analyst of the year in 2010.

Previous Work Experience

Prior to joining Forrester in 2002, Liz worked at the US Department of Transportation's Volpe Center, programming a computer simulator to test equipment for GPS-based ship navigation. Liz also worked as a researcher at the MIT Media Lab, programming "smart" objects that sense and "think" and researching electronic ballot user experience as part of the Caltech/MIT Voting Technology Project. Prior to working at the MIT Media Lab, Liz worked in the COMDEX division of Ziff Davis.

Education

Liz holds a B.S. in computer science and electrical engineering from the Massachusetts Institute of Technology.

Liz Herbert

VP, Principal Analyst Serving Application Development & Delivery Professionals

Liz focuses on the technology services industry, helping clients navigate this fast-changing market and maximize the business value of their technology investments. As a principal analyst, Liz helps clients understand the key dynamics in the enterprise application services market and make smart technology sourcing decisions. Specific topics of focus include SaaS, SAP and Oracle Services, and services for cloud and mobile. Liz has extensive experience helping technology buyers select services partners, manage provider relationships, and negotiate favorable contracts. She also advises technology and technology services vendors on market dynamics, buyer demands, competitive landscape, and go-to-market.

Liz has been a featured speaker at leading industry events such as SaaScon, Nasscom, Society of Information Managers, and World BPO Forum. She has been quoted in leading publications including The Wall Street Journal, Fortune, The New York Times, and CIO Magazine. Liz has been featured as a technology expert on TV news segments, including Bloomberg TV and Boston-based NECN. She was named IIAR Services analyst of the year in 2010.

Previous Work Experience

Prior to joining Forrester in 2002, Liz worked at the US Department of Transportation's Volpe Center, programming a computer simulator to test equipment for GPS-based ship navigation. Liz also worked as a researcher at the MIT Media Lab, programming "smart" objects that sense and "think" and researching electronic ballot user experience as part of the Caltech/MIT Voting Technology Project. Prior to working at the MIT Media Lab, Liz worked in the COMDEX division of Ziff Davis.

Education

Liz holds a B.S. in computer science and electrical engineering from the Massachusetts Institute of Technology.

Liz Herbert's Research

Most RecentMost Popular
  • For Application Development & Delivery Professionals

    REPORT: From Land-And-Expand To Having A Plan: SaaS Implementation Practices For 2018

    Implementation: The SaaS Transformation Playbook

    August 9, 2018Liz Herbert, Randy Heffner

    Software-as-a-service (SaaS)-based business applications promise fast time-to-deploy and an Agile, iterative approach for achieving business results. But try-and-buy, under-the-radar, self-provisioning, and incremental rollouts lead to fragmented solutions, and implementation and integration are too often afterthoughts. Fragmented user experiences, siloed data, and breaks in business process flow hurt business value. This report surveys the state of SaaS implementation and integration and identifies best practices for AD&D pros for fixing common issues. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For CIO Professionals

    REPORT: US Tech Spending Forecast Highlights The Digital Services Divide

    Shifts In Tech Spending And Overall Economic Outlook Will Amplify The Reshuffling Of The Services Market

    July 19, 2018Liz Herbert, Amanda LeClair

    Major shifts in tech spending mean new winners and losers in the services market. This report discusses the effects of 2018 tech spending on the services market and key trends CIOs must consider when deciding on strategic services partners. This report complements the Forrester report "US Tech Market Outlook For 2018 And 2019."

  • For Application Development & Delivery Professionals

    REPORT: Buy Then Build: The New World Of SaaS Development

    Understanding The Three Models Of Software Delivery With SaaS As A Foundation

    July 18, 2018 John R. Rymer, Kate Leggett, Liz Herbert

    Software-as-a-service (SaaS) and low-code platforms are transforming how companies think about build-versus-buy software-sourcing decisions. Application development and delivery (AD&D) pros now have powerful, quick tools for extending SaaS solutions — and for building wholly new modules based on these platforms. The upside: fast delivery of new capabilities. The downside: compromised app upgrades, slower app changes, and rising costs. Read this report to understand how to implement a buy-then-build strategy for SaaS and avoid its pitfalls.

  • For Application Development & Delivery Professionals

    REPORT: The SaaS Customer Success Life Cycle

    Continuous Improvement: The SaaS Transformation Playbook

    July 13, 2018Liz Herbert

    Software-as-a-service (SaaS) is more than just a software deployment model; it's a business model that ties vendors' success to your own. To drive upsell and renewals and achieve profitability, leading SaaS vendors are embracing customer success programs that help clients achieve long-term business results. This report outlines a life-cycle approach for customers to achieve success with SaaS vendors and gives application development and delivery (AD&D) pros and business stakeholders guidance for sustaining productive SaaS vendor relationships. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester Wave™: Services Providers For Next-Generation SAP Products, Q2 2018

    The 13 Providers That Matter Most And How They Stack Up

    June 25, 2018Liz Herbert, Amanda LeClair

    In our 23-criteria evaluation of services providers for next-generation SAP products, we identified the 13 most significant ones — Accenture, Atos, Capgemini, Deloitte, EY, HCL, IBM, Infosys, NTT DATA, PwC, SAP, TCS, and Wipro — and researched, analyzed, and scored them. This report shows how each provider measures up on SAP services relevant for digital business transformation and helps application development and delivery (AD&D) professionals make the right choice based on their specific needs.

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