Liz   Herbert

Liz Herbert

VP, Principal Analyst Serving Application Development & Delivery Professionals

Liz focuses on the technology services industry, helping clients navigate this fast-changing market and maximize the business value of their technology investments. As a principal analyst, Liz helps clients understand the key dynamics in the enterprise application services market and make smart technology sourcing decisions. Specific topics of focus include SaaS, SAP and Oracle Services, and services for cloud and mobile. Liz has extensive experience helping technology buyers select services partners, manage provider relationships, and negotiate favorable contracts. She also advises technology and technology services vendors on market dynamics, buyer demands, competitive landscape, and go-to-market.

Liz has been a featured speaker at leading industry events such as SaaScon, Nasscom, Society of Information Managers, and World BPO Forum. She has been quoted in leading publications including The Wall Street Journal, Fortune, The New York Times, and CIO Magazine. Liz has been featured as a technology expert on TV news segments, including Bloomberg TV and Boston-based NECN. She was named IIAR Services analyst of the year in 2010.

Previous Work Experience

Prior to joining Forrester in 2002, Liz worked at the US Department of Transportation's Volpe Center, programming a computer simulator to test equipment for GPS-based ship navigation. Liz also worked as a researcher at the MIT Media Lab, programming "smart" objects that sense and "think" and researching electronic ballot user experience as part of the Caltech/MIT Voting Technology Project. Prior to working at the MIT Media Lab, Liz worked in the COMDEX division of Ziff Davis.

Education

Liz holds a B.S. in computer science and electrical engineering from the Massachusetts Institute of Technology.

Liz Herbert

VP, Principal Analyst Serving Application Development & Delivery Professionals

Liz focuses on the technology services industry, helping clients navigate this fast-changing market and maximize the business value of their technology investments. As a principal analyst, Liz helps clients understand the key dynamics in the enterprise application services market and make smart technology sourcing decisions. Specific topics of focus include SaaS, SAP and Oracle Services, and services for cloud and mobile. Liz has extensive experience helping technology buyers select services partners, manage provider relationships, and negotiate favorable contracts. She also advises technology and technology services vendors on market dynamics, buyer demands, competitive landscape, and go-to-market.

Liz has been a featured speaker at leading industry events such as SaaScon, Nasscom, Society of Information Managers, and World BPO Forum. She has been quoted in leading publications including The Wall Street Journal, Fortune, The New York Times, and CIO Magazine. Liz has been featured as a technology expert on TV news segments, including Bloomberg TV and Boston-based NECN. She was named IIAR Services analyst of the year in 2010.

Previous Work Experience

Prior to joining Forrester in 2002, Liz worked at the US Department of Transportation's Volpe Center, programming a computer simulator to test equipment for GPS-based ship navigation. Liz also worked as a researcher at the MIT Media Lab, programming "smart" objects that sense and "think" and researching electronic ballot user experience as part of the Caltech/MIT Voting Technology Project. Prior to working at the MIT Media Lab, Liz worked in the COMDEX division of Ziff Davis.

Education

Liz holds a B.S. in computer science and electrical engineering from the Massachusetts Institute of Technology.

Liz Herbert's Research

Most RecentMost Popular
  • For Application Development & Delivery Professionals

    REPORT: The SaaS Customer Success Life Cycle

    Continuous Improvement: The SaaS Transformation Playbook

    July 13, 2018Liz Herbert

    Software-as-a-service (SaaS) is more than just a software deployment model; it's a business model that ties vendors' success to your own. To drive upsell and renewals and achieve profitability, leading SaaS vendors are embracing customer success programs that help clients achieve long-term business results. This report outlines a life-cycle approach for customers to achieve success with SaaS vendors and gives application development and delivery (AD&D) pros and business stakeholders guidance for sustaining productive SaaS vendor relationships. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester Wave™: Services Providers For Next-Generation SAP Products, Q2 2018

    The 13 Providers That Matter Most And How They Stack Up

    June 25, 2018Liz Herbert, Amanda LeClair

    In our 23-criteria evaluation of services providers for next-generation SAP products, we identified the 13 most significant ones — Accenture, Atos, Capgemini, Deloitte, EY, HCL, IBM, Infosys, NTT DATA, PwC, SAP, TCS, and Wipro — and researched, analyzed, and scored them. This report shows how each provider measures up on SAP services relevant for digital business transformation and helps application development and delivery (AD&D) professionals make the right choice based on their specific needs.

  • For CIO Professionals

    REPORT: The XaaS Business Model Shift: A Win-Win For B2B Buyers And Sellers

    What B2B Firms Can Learn From The Pivot To SaaS Business Models

    May 1, 2018Liz Herbert

    The anything-as-a-service (XaaS) business model creates new opportunities for B2B buyers and sellers. Buyers get a better, faster, and more accessible solution; sellers optimize supply and demand and innovate faster. The XaaS shift is well underway in the tech industry, and other B2B industries are now poised to make a similar move. This report shows how the shift impacts buyers and sellers and highlights what B2B CIOs can learn from the past two decades of software-as-a-service (SaaS) transformation in the tech sector.

  • For Application Development & Delivery Professionals

    REPORT: Now Tech: Service Providers For Next-Generation SAP Products, Q2 2018

    Forrester's Overview Of 33 Service Providers For Next-Generation SAP Products

    April 20, 2018 Amanda LeClair, Liz Herbert

    SAP customers use service providers for next-generation SAP products to access new skill sets, leverage providers' experience with SAP products, and get an outside perspective on innovation. But to access these benefits, you'll first have to select from a diverse set of providers that vary by size, capability, geography, and vertical market focus. Application development and delivery (AD&D) pros should use Forrester's Now Tech report to understand the value they can expect from SAP service providers and select providers based on relevant capabilities, experience, and capacity.

  • For Infrastructure & Operations Professionals

    REPORT: Smart Cloud Contract Negotiation Strategies

    Business Case: The Cloud Computing Playbook

    April 20, 2018 Bill Martorelli, Liz Herbert

    With accelerating usage of the cloud comes the growing need to contract effectively. The apparent simplicity of the cloud in theory masks considerable complexity in practice. Enterprise customers require contracts sufficient to allay the governance and regulatory compliance concerns of large enterprise executives and boards. This report helps infrastructure and operations (I&O) professionals understand the nuances of cloud contracts and how best to negotiate cloud service terms for their businesses.

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