Liz   Herbert

Liz Herbert

VP, Principal Analyst Serving Application Development & Delivery Professionals

Liz focuses on the technology services industry, helping clients navigate this fast-changing market and maximize the business value of their technology investments. As a principal analyst, Liz helps clients understand the key dynamics in the enterprise application services market and make smart technology sourcing decisions. Specific topics of focus include SaaS, SAP and Oracle Services, and services for cloud and mobile. Liz has extensive experience helping technology buyers select services partners, manage provider relationships, and negotiate favorable contracts. She also advises technology and technology services vendors on market dynamics, buyer demands, competitive landscape, and go-to-market.

Liz has been a featured speaker at leading industry events such as SaaScon, Nasscom, Society of Information Managers, and World BPO Forum. She has been quoted in leading publications including The Wall Street Journal, Fortune, The New York Times, and CIO Magazine. Liz has been featured as a technology expert on TV news segments, including Bloomberg TV and Boston-based NECN. She was named IIAR Services analyst of the year in 2010.

Previous Work Experience

Prior to joining Forrester in 2002, Liz worked at the US Department of Transportation's Volpe Center, programming a computer simulator to test equipment for GPS-based ship navigation. Liz also worked as a researcher at the MIT Media Lab, programming "smart" objects that sense and "think" and researching electronic ballot user experience as part of the Caltech/MIT Voting Technology Project. Prior to working at the MIT Media Lab, Liz worked in the COMDEX division of Ziff Davis.

Education

Liz holds a B.S. in computer science and electrical engineering from the Massachusetts Institute of Technology.

Liz Herbert

VP, Principal Analyst Serving Application Development & Delivery Professionals

Liz focuses on the technology services industry, helping clients navigate this fast-changing market and maximize the business value of their technology investments. As a principal analyst, Liz helps clients understand the key dynamics in the enterprise application services market and make smart technology sourcing decisions. Specific topics of focus include SaaS, SAP and Oracle Services, and services for cloud and mobile. Liz has extensive experience helping technology buyers select services partners, manage provider relationships, and negotiate favorable contracts. She also advises technology and technology services vendors on market dynamics, buyer demands, competitive landscape, and go-to-market.

Liz has been a featured speaker at leading industry events such as SaaScon, Nasscom, Society of Information Managers, and World BPO Forum. She has been quoted in leading publications including The Wall Street Journal, Fortune, The New York Times, and CIO Magazine. Liz has been featured as a technology expert on TV news segments, including Bloomberg TV and Boston-based NECN. She was named IIAR Services analyst of the year in 2010.

Previous Work Experience

Prior to joining Forrester in 2002, Liz worked at the US Department of Transportation's Volpe Center, programming a computer simulator to test equipment for GPS-based ship navigation. Liz also worked as a researcher at the MIT Media Lab, programming "smart" objects that sense and "think" and researching electronic ballot user experience as part of the Caltech/MIT Voting Technology Project. Prior to working at the MIT Media Lab, Liz worked in the COMDEX division of Ziff Davis.

Education

Liz holds a B.S. in computer science and electrical engineering from the Massachusetts Institute of Technology.

Liz Herbert's Research

Most RecentMost Popular
  • For Application Development & Delivery Professionals

    REPORT: Rethink Your SaaS Negotiation Strategy With Three Best Practices

    Execution: The SaaS Transformation Playbook

    November 16, 2018 Duncan Jones, Liz Herbert

    Software-as-a-service (SaaS) negotiation requires a unique approach; neither traditional software negotiation tactics nor hosting practices will suffice. But too many clients still don't know how to approach SaaS negotiations, being too hands-off and letting the business run the negotiation or being too tough and demanding contract changes that the vendor will never accept. This report advises application development and delivery (AD&D) professionals on how to approach SaaS contract negotiation and outlines strategies for navigating an efficient negotiation. This is an update of a previously published report. Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester Wave™: Services Providers For Next-Generation Oracle Applications, Q4 2018

    The 12 Providers That Matter Most And How They Stack Up

    October 17, 2018Liz Herbert, Amanda LeClair

    In our 24-criteria evaluation of services providers for next-generation Oracle applications, we identified the 12 most significant ones — Accenture, Capgemini, Cognizant, Deloitte, DXC, IBM, Infosys, KPMG, Oracle, PwC, TCS, and Wipro — and researched, analyzed, and scored them. This report shows how each provider measures up and helps AD&D professionals select the right provider for their needs.

  • For Infrastructure & Operations Professionals

    REPORT: Cloud Powers The New Platform Economy

    Vision: The Cloud Computing Playbook

    October 12, 2018 Dave Bartoletti, Liz Herbert

    Cloud is no longer a tactical solution but rather a strategic enabler of connected economies. Technology leaders will orchestrate cloud ecosystems that connect employees, customers, partners, vendors, and devices to serve rising customer expectations. Firms will shift from being mere cloud adopters to becoming cloud platform companies themselves — stewards of their own cloud ecosystems. This report highlights the transformation taking place as we move to a world of connected cloud ecosystems and describes how this evolution should change infrastructure and operations (I&O) professionals' thinking about cloud. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

  • For Application Development & Delivery Professionals

    REPORT: Now Tech: Services Providers For Next-Generation Oracle Applications, Q4 2018

    Forrester's Overview Of 27 Services Providers For Next-Generation Oracle Applications

    October 9, 2018 Amanda LeClair, Liz Herbert

    Buyers can use Oracle services partners for help with innovation, business change, solution implementation, and ongoing support. The landscape of providers is diverse — and changing fast. Application development and delivery (AD&D) professionals should use Forrester's Now Tech report to understand the value they can expect from a services provider for Oracle's next-generation products and select vendors based on capabilities, scale, and experience.

  • For Application Development & Delivery Professionals

    REPORT: From Land-And-Expand To Having A Plan: SaaS Implementation Practices For 2018

    Implementation: The SaaS Transformation Playbook

    August 9, 2018Liz Herbert, Randy Heffner

    Software-as-a-service (SaaS)-based business applications promise fast time-to-deploy and an Agile, iterative approach for achieving business results. But try-and-buy, under-the-radar, self-provisioning, and incremental rollouts lead to fragmented solutions, and implementation and integration are too often afterthoughts. Fragmented user experiences, siloed data, and breaks in business process flow hurt business value. This report surveys the state of SaaS implementation and integration and identifies best practices for AD&D pros for fixing common issues. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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