Liz Herbert

VP, Principal Analyst serving Sourcing & Vendor Management PROFESSIONALS

Liz focuses on the IT services industry, helping clients to navigate this fast-changing market and maximize the business value of their technology investments. As a Principal Analyst, Liz helps clients to understand the key dynamics in the enterprise application services market and to make smart technology sourcing decisions. Specific topics of focus include SaaS, SAP and Oracle Services, and services for cloud and mobile. Liz has extensive experience helping technology buyers to select services partners, manage provider relationships, and negotiate favorable contracts. She also advises technology and technology services vendors on market dynamics, buyer demands, competitive landscape, and go-to-market.

Liz has been a featured speaker at leading industry events such as SaaScon, Nasscom, Society of Information Managers, and World BPO Forum. Liz has been quoted in leading publications including The Wall Street JournalFortuneThe New York Times, and CIO Magazine. Liz has been featured as a technology expert on TV news segments, including Bloomberg TV and Boston-based NECN. She was named IIAR Services analyst of the year in 2010.

Previous Work Experience

Prior to joining Forrester in 2002, Liz worked at the US Department of Transportation's Volpe Center, programming a computer simulator to test equipment for GPS-based ship navigation. Liz also worked as a researcher at the MIT Media Lab, programming "smart" objects that sense and "think" and researching electronic ballot user experience as part of the Caltech/MIT Voting Technology Project. Prior to working at the MIT Media Lab, Liz worked in the COMDEX division of Ziff Davis.


Liz holds a B.S. in computer science and electrical engineering from the Massachusetts Institute of Technology.

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171 results in Reports

  • Liz Herbert
  • For Application Development & Delivery Professionals

    Report:Create A Winning SaaS-Based Digital Ecosystem For The Digital Business Era

    Vendor Landscape: SaaS Enablement Tools

    Companies across every industry — from automotive manufacturers to banks to healthcare providers — are using software-as-a-service (SaaS) to better connect with customers, partners, and...

    • Downloads: 90
  • For Sourcing & Vendor Management Professionals

    Report:Cloud Contracts Checklist

    Clients are increasingly moving to cloud across all application areas as well as platform and infrastructure investments. Cloud deployments are growing in size, and more mission-critical areas...

    • Downloads: 173
  • For Sourcing & Vendor Management Professionals

    Report:Brief: Cloud Contract Negotiations Checklist

    The cloud boom continues. Organizations are using cloud in more technology areas, in larger deployments, and for more mission-critical areas. As a result, the costs and risks associated with cloud...

    • Downloads: 128
  • For Application Development & Delivery Professionals

    Report:Recast Your Digital Ecosystem With Cloud

    Every Company Is Becoming A Cloud Company

    Leading digital businesses are building dynamic ecosystems of value — made up of digitally connected products and services that combine to meet customer needs and deliver more value than the...

    • Downloads: 125
  • For Application Development & Delivery Professionals

    Report:Software-As-A-Service In Banking

    The Time Has Come For Public Clouds In The Financial Services Industry

    Software-as-a-service (SaaS) has become a common deployment option for many horizontal enterprise applications, such as CRM, HR, collaboration, and sourcing applications. But to date, the use of SaaS...

    • Downloads: 219
  • For Application Development & Delivery Professionals

    Report:Brief: Salesforce Project Best Practices

    How To Work With Partners In Agile, Business-Centric Models

    Salesforce continues its dominance as a leading choice for cloud CRM and cloud platform for companies of all sizes. Salesforce projects are rising in scale, with many now exceeding $10 million per...

    • Downloads: 116
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Salesforce Implementation Partners, Q2 2015

    The 13 Providers Best Suited For Larger, Transformational Salesforce Projects

    Salesforce — the behemoth of the software-as-a-service (SaaS) world — continues to expand into new solution areas, larger and more global deployments, and more strategic business...

    • Downloads: 259
  • For Application Development & Delivery Professionals

    Report:SAP Hana Promises To Revolutionize CX — But Clients Struggle To Find The Right Partner

    Application development and delivery (AD&D) professionals are in a race to transform their business models in the age of the customer and to revolutionize customer experience (CX). They struggle to...

    • Downloads: 162
  • For Application Development & Delivery Professionals

    Report:Market Overview: Salesforce Services Partners

    Market Shakeout Changes The Provider Landscape

    Salesforce continues to grow at impressive rates, now boasting more than 140,000 customers and a wide solutions footprint spanning customer resource management (CRM), IT service management (ITSM),...

    • Downloads: 224
  • For Application Development & Delivery Professionals

    Report:Application Adoption Trends 2015: The SaaS Boom Continues As Businesses Demand Agility

    Vendors Race To Meet Fast-Growing Buyer Needs

    Software-as-a-service (SaaS) adoption in 2015 continues to grow rapidly as companies replace older, premises-based applications to gain business flexibility in the cloud. Results from our Business...

    • Downloads: 415
  • For CIO Professionals

    Report:Salesforce Is Bidding To Be Your Strategic Customer Platform; Should You Accept?

    Salesforce's Reach Toward $20 Billion Will Force CIOs To Decide How Much Salesforce Is Too Much

    As Salesforce seeks to achieve its goal of being the first cloud vendor with $10 billion in revenues and its aspiration to reach $20 billion, understanding its strategy for achieving those targets...

    • Downloads: 316
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Mobile Enterprise App Services Providers — Midsize Providers, Q1 2015

    The Nine Midsize Providers That Matter Most And How They Stack Up

    Mobile moments in the enterprise — with employees and business partners — have the power to make or break your customer experience. But, these mobile enterprise moments represent...

    • Downloads: 247
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Mobile Enterprise App Services Providers — Large Providers, Q1 2015

    The 10 Providers That Matter Most And How They Stack Up

    In Forrester's fifteen-criteria emerging market evaluation of mobile enterprise app services providers, we identified the 10 most significant services providers — Accenture, Capgemini,...

    • Downloads: 405
  • For CIO Professionals

    Report:Four Reasons CIOs Should Still Hedge Their SaaS Bets

    SaaS Risks From Monocultures, Monomaniacs, Monopolies, And Multiplexities Will Grow Over Time

    Software-as-a-service (SaaS) has tremendous momentum; Forrester recently projected that the market would exceed $130 billion by 2020. The benefits of SaaS are well-known and are especially important...

    • Downloads: 356
  • For CIO Professionals

    Report:Brief: Making Sense Of The Digital Services Tsunami

    CIOs Must Navigate A Landscape Of Digital Relabeling

    At recent customer and analyst events, traditional consulting and systems integration providers — including Accenture, Capgemini, Cognizant, Deloitte Digital, Fujitsu, Infosys, NIIT...

    • Downloads: 338
  • For Application Development & Delivery Professionals

    Report:Critical Factors For Success In Enterprise Mobile Application Development

    Learnings And Recommendations Based On A Recent Survey Of More Than 50 Mobile Apps Projects

    Forrester recently surveyed more than 50 executives who had used a third-party services partner for B2E or B2B mobile application work. These interviewees were all provided as references for our 2015...

    • Downloads: 262
  • For Sourcing & Vendor Management Professionals

    Report:SaaS Vendor Evaluation: Criteria To Track For Business Outcomes

    As SaaS Disrupts Your Business, Make Sure You Know How to Manage Vendors Effectively

    Sourcing and vendor management (SVM) executives have spent the past few years building frameworks, templates, and checklists for software-as-a-service (SaaS) selection. This has helped them reduce...

    • Downloads: 344
  • For Infrastructure & Operations Professionals

    Report:Cloud Evolves From Point Solution To Strategic Enabler Of The New Connected Economy

    Vision: The Cloud Computing Playbook

    Cloud is evolving from an internal-facing point solution to an enabler of connected cloud economies. In this next phase of cloud, leading CIOs will orchestrate cloud ecosystems — which connect...

    • Downloads: 473
  • For Application Development & Delivery Professionals

    Report:Predictions 2015: Winning Strategies Emerge In Digital Implementation Services

    In An Evolving Market, 2015 Will Expose Companies That Cannot Execute

    "Digital" is the topic du jour for technology and technology services. Amidst all the buzz and hype, 2014 was a year in which technology services providers rushed to rebrand existing services and to...

    • Downloads: 291
  • For CIO Professionals

    Report:Predictions 2015: The Days Of Fighting The Cloud Are Over

    Cloud computing is arguably one of the most disruptive fields ever in technology management. CIOs are a primary force driving the enterprise business technology (BT) agenda, so you need to understand...

    • Downloads: 752
  • For Application Development & Delivery Professionals

    Report:Every Company Is A SaaS Company

    Leading-Edge Firms In All Sectors Are Becoming SaaS Providers To Build Sustainable Competitive Advantage

    Software-as-a-service (SaaS) has already revolutionized the software world, and now companies outside of the software industry are transforming business models by becoming SaaS providers too. These...

    • Downloads: 268
  • For Sourcing & Vendor Management Professionals

    Report:Market Overview: Enterprise Mobile Applications Services Providers

    Can Any Provider Deliver On The Full Demands For Enterprise Mobile Apps?

    Enterprise mobile applications are a new frontier and a fast-growing area of business technology investment as employees demand better tools to win, serve, and retain customers. Application...

    • Downloads: 344
  • For Application Development & Delivery Professionals

    Report:Select A Workday Services Partner For The Next-Generation Of ERP

    Enterprise resource planning (ERP) is dead (again); long live ERP! As leading business executives rush to create digital, customer-centric companies, next-generation ERP solutions are playing a key...

    • Downloads: 328
  • For Sourcing & Vendor Management Professionals

    Report:Five Best Practices For SaaS Governance

    Balance Customer Experience And Agility With Risk Mitigation

    Software-as-a-service (SaaS) solutions are an essential part of business strategy in the age of the customer, as they enable better collaboration between employees and customers and support a faster,...

    • Downloads: 445
  • For Sourcing & Vendor Management Professionals

    Report:A Quick Guide To Help You Prepare For A Negotiation

    Three Areas You Must Understand If You Want To Save Money For Your Organization has become a giant in the enterprise software space and a behemoth in the software-as-a-service (SaaS) space — now boasting more than 120,000 customers. The SaaS poster child has...

    • Downloads: 339