Liz Herbert

VP, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Liz focuses on the technology services industry, helping clients navigate this fast-changing market and maximize the business value of their technology investments. As a principal analyst, Liz helps clients understand the key dynamics in the enterprise application services market and make smart technology sourcing decisions. Specific topics of focus include SaaS, SAP and Oracle Services, and services for cloud and mobile. Liz has extensive experience helping technology buyers select services partners, manage provider relationships, and negotiate favorable contracts. She also advises technology and technology services vendors on market dynamics, buyer demands, competitive landscape, and go-to-market.

Liz has been a featured speaker at leading industry events such as SaaScon, Nasscom, Society of Information Managers, and World BPO Forum. She has been quoted in leading publications including The Wall Street Journal, Fortune, The New York Times, and CIO Magazine. Liz has been featured as a technology expert on TV news segments, including Bloomberg TV and Boston-based NECN. She was named IIAR Services analyst of the year in 2010.

Previous Work Experience

Prior to joining Forrester in 2002, Liz worked at the US Department of Transportation's Volpe Center, programming a computer simulator to test equipment for GPS-based ship navigation. Liz also worked as a researcher at the MIT Media Lab, programming "smart" objects that sense and "think" and researching electronic ballot user experience as part of the Caltech/MIT Voting Technology Project. Prior to working at the MIT Media Lab, Liz worked in the COMDEX division of Ziff Davis.

Education

Liz holds a B.S. in computer science and electrical engineering from the Massachusetts Institute of Technology.

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187 results in Reports

  • Liz Herbert
  • For Application Development & Delivery Professionals

    Report:Application Adoption Trends 2016: SaaS Expands Across The Enterprise And Across The Globe

    More Companies Go All-In On SaaS To Shed On-Premises Baggage

    Our Global Business Technographics Software Survey, 2015, reveals significant adoption of SaaS across a wide variety of application areas as application buyers demand business agility....

    • Downloads: 738
  • For Application Development & Delivery Professionals

    Report:Invest In Greater Speed And Agility For Application Development And Delivery

    Business Case: The Application Development Strategy, Structure, And Sourcing Playbook

    Business priorities are squarely focused on winning, serving, and retaining customers. For most companies, this means a significant overhaul in software development and sourcing: from slow and...

    • Downloads: 413
  • For Application Development & Delivery Professionals

    Report:Vendor Landscape: Services Providers For SAP "Digital Core" Technologies

    As SAP Makes A Play To Become The Digital Core, The Services Provider Market Is Undergoing Major Upheaval

    SAP continues to evolve its solutions portfolio, realigning its software products to focus on being the Digital Core. SAP services partners are also evolving — shifting away from finance-focused...

    • Downloads: 93
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Services Providers For Next-Generation SAP Products, Q1 2016

    The 14 Global Providers That Matter Most For SAP-Based Digital Transformation Projects And How They Stack Up

    In our 23-criteria evaluation of SAP services providers, we identified the 14 most significant vendors: Accenture, Atos, Capgemini, Deloitte, EY, HCL, Hewlett Packard Enterprise (HPE), IBM, Infosys,...

    • Downloads: 235
  • For Application Development & Delivery Professionals

    Report:Brief: Critical Factors For Selecting And Managing Partners For Next-Generation SAP Projects

    Lessons And Recommendations Based On A Recent Survey Of 163 SAP Customers

    We surveyed 163 executives who used a third-party SAP services partner and acted as references for our 2015 Forrester Wave™ evaluation. The references were generally happy and would recommend their...

    • Downloads: 59
  • For Customer Experience Professionals

    Report:Transforming Customer Experience Requires A Service Provider Ecosystem

    Processes: The Customer Experience Ecosystem Playbook

    To lead in customer experience (CX), businesses need to operate in new ways to respond to customers' demands and competitive pressures. New technologies, such as mobile devices and cloud services,...

    • Downloads: 204
  • For Application Development & Delivery Professionals

    Report:Brief: What App Store Models Mean For SaaS Sourcing And Governance

    How Software-As-A-Service Marketplaces Can Elevate Your SaaS Strategy And Reduce Shadow IT

    We repeatedly hear that software-as-a-service (SaaS) vendors are too numerous (and too small) for formal sourcing processes to apply in all cases. At the same time, the business-led, ungoverned model...

    • Downloads: 89
  • For Application Development & Delivery Professionals

    Report:Vendor Landscape: Digital Services Providers For Microsoft Dynamics CRM And AX

    How To Select A Microsoft Dynamics Implementation Partner For The Digital Enterprise

    Microsoft continues to gain traction in the business applications market for large enterprises — with Dynamics AX and Dynamics CRM. Large enterprises are deploying these products in...

    • Downloads: 133
  • For Application Development & Delivery Professionals

    Report:Options For Integrating SaaS Applications

    What You Need To Know About SaaS Apps' Integration Mechanisms

    Software-as-a-service (SaaS) applications have grown fastest in narrowly scoped point solutions, creating risk that user experience, business processes, and data insight will fracture across SaaS...

    • Downloads: 228
  • For Application Development & Delivery Professionals

    Report:Brief: Address Today's SaaS Integration Challenges To Increase Business Value

    Fixing The Dark Side Of SaaS Adoption

    Software-as-a-service (SaaS)-based business applications promise fast time-to-deploy and an Agile, iterative approach to improving business results. But try-and-buy, under-the-radar...

    • Downloads: 123
  • For Sourcing & Vendor Management Professionals

    Report:What Does It Cost To Source A Mobile App?

    Skill Level, Location, And App Complexity Drive The Cost Of Assembling Mobile IDEA Teams

    Mobile projects are everywhere as leading application development and delivery (AD&D) pros race to build better ways to engage employees, partners, and customers. Development leaders often struggle...

    • Downloads: 155
  • For Application Development & Delivery Professionals

    Report:Cloud Service Provider Categories Are Shifting: Here's Your Guide

    Forrester's External Computing Service Model Definitions And Assessment

    If you're confused about the proliferation of externally hosted computing services labeled cloud, read this report. We introduce a new set of definitions to describe cloud-based services —...

    • Downloads: 319
  • For Application Development & Delivery Professionals

    Report:The New Mantra For Software Leaders: Deliver More, Develop Less

    Vision: Application Development Strategy, Structure, And Sourcing Playbook

    Now that you've started to quickly produce apps to win, serve, and retain customers, it's time to take the next step. Nimble customer engagement apps and analytics must activate customer experience...

    • Downloads: 165
  • For Application Development & Delivery Professionals

    Report:Next-Generation Business Apps Require Agile Implementation Approaches

    Implementation: The Business Applications Playbook

    Application implementation strategies are evolving to include more customer input and deliver faster business results. Application development and delivery (AD&D) teams are moving away from the slow,...

    • Downloads: 226
  • For Application Development & Delivery Professionals

    Report:Predictions 2016: Digital Services Transformed

    Mounting Pressures Will Change The Priorities Of Firms And Their Providers

    2016 will see the beginning of wholesale changes in the technology services market. This brief examines the three-part dynamic that will alter the way firms buy these services — as digital...

    • Downloads: 391
  • For Infrastructure & Operations Professionals

    Report:Understanding The Cloud Services Provider Landscape

    Landscape: The Cloud Computing Playbook For 2015

    With cloud computing services now key members of the technology management portfolio, the challenge for infrastructure and operations (I&O) professionals shifts from understanding cloud to selecting...

    • Downloads: 543
  • For Application Development & Delivery Professionals

    Report:Create A Winning SaaS-Based Digital Ecosystem For The Digital Business Era

    Vendor Landscape: SaaS Enablement Tools

    Companies across every industry — from automotive manufacturers to banks to healthcare providers — are using software-as-a-service (SaaS) to better connect with customers, partners, and...

    • Downloads: 184
  • For Sourcing & Vendor Management Professionals

    Report:Cloud Contracts Checklist

    Clients are increasingly moving to cloud across all application areas as well as platform and infrastructure investments. Cloud deployments are growing in size, and more mission-critical areas of...

    • Downloads: 174
  • For Sourcing & Vendor Management Professionals

    Report:Brief: Cloud Contract Negotiations Checklist

    The cloud boom continues. Organizations are using cloud in more technology areas, in larger deployments, and for more mission-critical areas. As a result, the costs and risks associated with cloud...

    • Downloads: 271
  • For Application Development & Delivery Professionals

    Report:Recast Your Digital Ecosystem With Cloud

    Every Company Is Becoming A Cloud Company

    Leading digital businesses are building dynamic ecosystems of value — made up of digitally connected products and services that combine to meet customer needs and deliver more value than the...

    • Downloads: 159
  • For Application Development & Delivery Professionals

    Report:Software-As-A-Service In Banking

    The Time Has Come For Public Clouds In The Financial Services Industry

    Software-as-a-service (SaaS) has become a common deployment option for many horizontal enterprise applications, such as CRM, HR, collaboration, and sourcing applications. But to date, the use of SaaS...

    • Downloads: 335
  • For Application Development & Delivery Professionals

    Report:Brief: Salesforce Project Best Practices

    How To Work With Partners In Agile, Business-Centric Models

    Salesforce continues its dominance as a leading choice for cloud CRM and cloud platform for companies of all sizes. Salesforce projects are rising in scale, with many now exceeding $10 million per...

    • Downloads: 187
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Salesforce Implementation Partners, Q2 2015

    The 13 Providers Best Suited For Larger, Transformational Salesforce Projects

    Salesforce — the behemoth of the software-as-a-service (SaaS) world — continues to expand into new solution areas, larger and more global deployments, and more strategic business...

    • Downloads: 459
  • For Application Development & Delivery Professionals

    Report:SAP Hana Promises To Revolutionize CX — But Clients Struggle To Find The Right Partner

    Application development and delivery (AD&D) professionals are in a race to transform their business models in the age of the customer and to revolutionize customer experience (CX). They struggle to...

    • Downloads: 223
  • For Application Development & Delivery Professionals

    Report:Market Overview: Salesforce Services Partners

    Market Shakeout Changes The Provider Landscape

    Salesforce continues to grow at impressive rates, now boasting more than 140,000 customers and a wide solutions footprint spanning customer resource management (CRM), IT service management (ITSM),...

    • Downloads: 309