Liz Herbert

VP, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Liz focuses on the IT services industry, helping clients to navigate this fast-changing market and maximize the business value of their technology investments. As a Principal Analyst, Liz helps clients to understand the key dynamics in the enterprise application services market and to make smart technology sourcing decisions. Specific topics of focus include SaaS, SAP and Oracle Services, and services for cloud and mobile. Liz has extensive experience helping technology buyers to select services partners, manage provider relationships, and negotiate favorable contracts. She also advises technology and technology services vendors on market dynamics, buyer demands, competitive landscape, and go-to-market.

Liz has been a featured speaker at leading industry events such as SaaScon, Nasscom, Society of Information Managers, and World BPO Forum. Liz has been quoted in leading publications including The Wall Street JournalFortuneThe New York Times, and CIO Magazine. Liz has been featured as a technology expert on TV news segments, including Bloomberg TV and Boston-based NECN. She was named IIAR Services analyst of the year in 2010.

Previous Work Experience

Prior to joining Forrester in 2002, Liz worked at the US Department of Transportation's Volpe Center, programming a computer simulator to test equipment for GPS-based ship navigation. Liz also worked as a researcher at the MIT Media Lab, programming "smart" objects that sense and "think" and researching electronic ballot user experience as part of the Caltech/MIT Voting Technology Project. Prior to working at the MIT Media Lab, Liz worked in the COMDEX division of Ziff Davis.


Liz holds a B.S. in computer science and electrical engineering from the Massachusetts Institute of Technology.

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150 results in Reports

  • Liz Herbert
  • Packaged Solutions
  • For Application Development & Delivery Professionals

    Report:Brief: What App Store Models Mean For SaaS Sourcing And Governance

    How Software-As-A-Service Marketplaces Can Elevate Your SaaS Strategy And Reduce Shadow IT

    We repeatedly hear that software-as-a-service (SaaS) vendors are too numerous (and too small) for formal sourcing process to apply in all cases. At the same time, the business-led, ungoverned model...

    • For Application Development & Delivery Professionals

      Report:Vendor Landscape: Digital Services Providers For Microsoft Dynamics CRM And AX

      How To Select A Microsoft Dynamics Implementation Partner For The Digital Enterprise

      Microsoft continues to gain traction in the business applications market for large enterprises — with Dynamics AX and Dynamics CRM. Large enterprises are deploying these products in...

      • Downloads: 78
    • For Application Development & Delivery Professionals

      Report:Options For Integrating SaaS Applications

      What You Need To Know About SaaS Apps' Integration Mechanisms

      Software-as-a-service (SaaS) applications have grown fastest in narrowly scoped point solutions, creating risk that user experience, business processes, and data insight will fracture across SaaS...

      • Downloads: 144
    • For Application Development & Delivery Professionals

      Report:Brief: Address Today's SaaS Integration Challenges To Increase Business Value

      Fixing The Dark Side Of SaaS Adoption

      Software-as-a-service (SaaS)-based business applications promise fast time-to-deploy and an Agile, iterative approach to improving business results. But try-and-buy, under-the-radar...

      • Downloads: 82
    • For Application Development & Delivery Professionals

      Report:Cloud Service Provider Categories Are Shifting: Here's Your Guide

      Forrester's External Computing Service Model Definitions And Assessment

      If you're confused about the proliferation of externally hosted computing services labeled cloud, read this report. We introduce a new set of definitions to describe cloud-based services —...

      • Downloads: 238
    • For Application Development & Delivery Professionals

      Report:Next-Generation Business Apps Require Agile Implementation Approaches

      Implementation: The Business Applications Playbook

      Application implementation strategies are evolving to include more customer input and deliver faster business results. Application development and delivery (AD&D) teams are moving away from the slow,...

      • Downloads: 178
    • For Infrastructure & Operations Professionals

      Report:Understanding The Cloud Services Provider Landscape

      Landscape: The Cloud Computing Playbook For 2015

      With cloud computing services now key members of the technology management portfolio, the challenge for infrastructure and operations (I&O) professionals shifts from understanding cloud to selecting...

      • Downloads: 398
    • For Application Development & Delivery Professionals

      Report:Create A Winning SaaS-Based Digital Ecosystem For The Digital Business Era

      Vendor Landscape: SaaS Enablement Tools

      Companies across every industry — from automotive manufacturers to banks to healthcare providers — are using software-as-a-service (SaaS) to better connect with customers, partners, and...

      • Downloads: 164
    • For Sourcing & Vendor Management Professionals

      Report:Brief: Cloud Contract Negotiations Checklist

      The cloud boom continues. Organizations are using cloud in more technology areas, in larger deployments, and for more mission-critical areas. As a result, the costs and risks associated with cloud...

      • Downloads: 232
    • For Application Development & Delivery Professionals

      Report:Recast Your Digital Ecosystem With Cloud

      Every Company Is Becoming A Cloud Company

      Leading digital businesses are building dynamic ecosystems of value — made up of digitally connected products and services that combine to meet customer needs and deliver more value than the...

      • Downloads: 145
    • For Application Development & Delivery Professionals

      Report:Software-As-A-Service In Banking

      The Time Has Come For Public Clouds In The Financial Services Industry

      Software-as-a-service (SaaS) has become a common deployment option for many horizontal enterprise applications, such as CRM, HR, collaboration, and sourcing applications. But to date, the use of SaaS...

      • Downloads: 282
    • For Application Development & Delivery Professionals

      Report:Brief: Salesforce Project Best Practices

      How To Work With Partners In Agile, Business-Centric Models

      Salesforce continues its dominance as a leading choice for cloud CRM and cloud platform for companies of all sizes. Salesforce projects are rising in scale, with many now exceeding $10 million per...

      • Downloads: 151
    • For Application Development & Delivery Professionals

      Report:The Forrester Wave™: Salesforce Implementation Partners, Q2 2015

      The 13 Providers Best Suited For Larger, Transformational Salesforce Projects

      Salesforce — the behemoth of the software-as-a-service (SaaS) world — continues to expand into new solution areas, larger and more global deployments, and more strategic business...

      • Downloads: 378
    • For Application Development & Delivery Professionals

      Report:Market Overview: Salesforce Services Partners

      Market Shakeout Changes The Provider Landscape

      Salesforce continues to grow at impressive rates, now boasting more than 140,000 customers and a wide solutions footprint spanning customer resource management (CRM), IT service management (ITSM),...

      • Downloads: 271
    • For Application Development & Delivery Professionals

      Report:Application Adoption Trends 2015: The SaaS Boom Continues As Businesses Demand Agility

      Vendors Race To Meet Fast-Growing Buyer Needs

      Software-as-a-service (SaaS) adoption in 2015 continues to grow rapidly as companies replace older, premises-based applications to gain business flexibility in the cloud. Results from our Business...

      • Downloads: 516
    • For CIO Professionals

      Report:Salesforce Is Bidding To Be Your Strategic Customer Platform; Should You Accept?

      Salesforce's Reach Toward $20 Billion Will Force CIOs To Decide How Much Salesforce Is Too Much

      As Salesforce seeks to achieve its goal of being the first cloud vendor with $10 billion in revenues and its aspiration to reach $20 billion, understanding its strategy for achieving those targets...

      • Downloads: 377
    • For CIO Professionals

      Report:Four Reasons CIOs Should Still Hedge Their SaaS Bets

      SaaS Risks From Monocultures, Monomaniacs, Monopolies, And Multiplexities Will Grow Over Time

      Software-as-a-service (SaaS) has tremendous momentum; Forrester recently projected that the market would exceed $130 billion by 2020. The benefits of SaaS are well-known and are especially important...

      • Downloads: 386
    • For Sourcing & Vendor Management Professionals

      Report:SaaS Vendor Evaluation: Criteria To Track For Business Outcomes

      As SaaS Disrupts Your Business, Make Sure You Know How to Manage Vendors Effectively

      Sourcing and vendor management (SVM) executives have spent the past few years building frameworks, templates, and checklists for software-as-a-service (SaaS) selection. This has helped them reduce...

      • Downloads: 382
    • For Infrastructure & Operations Professionals

      Report:Cloud Evolves From Point Solution To Strategic Enabler Of The New Connected Economy

      Vision: The Cloud Computing Playbook

      Cloud is evolving from an internal-facing point solution to an enabler of connected cloud economies. In this next phase of cloud, leading CIOs will orchestrate cloud ecosystems — which connect...

      • Downloads: 557
    • For CIO Professionals

      Report:Predictions 2015: The Days Of Fighting The Cloud Are Over

      Cloud computing is arguably one of the most disruptive fields ever in technology management. CIOs are a primary force driving the enterprise business technology (BT) agenda, so you need to understand...

      • Downloads: 780
    • For Application Development & Delivery Professionals

      Report:Every Company Is A SaaS Company

      Leading-Edge Firms In All Sectors Are Becoming SaaS Providers To Build Sustainable Competitive Advantage

      Software-as-a-service (SaaS) has already revolutionized the software world, and now companies outside of the software industry are transforming business models by becoming SaaS providers too. These...

      • Downloads: 280
    • For Application Development & Delivery Professionals

      Report:Select A Workday Services Partner For The Next-Generation Of ERP

      Enterprise resource planning (ERP) is dead (again); long live ERP! As leading business executives rush to create digital, customer-centric companies, next-generation ERP solutions are playing a key...

      • Downloads: 370
    • For Sourcing & Vendor Management Professionals

      Report:Five Best Practices For SaaS Governance

      Balance Customer Experience And Agility With Risk Mitigation

      Software-as-a-service (SaaS) solutions are an essential part of business strategy in the age of the customer, as they enable better collaboration between employees and customers and support a faster,...

      • Downloads: 473
    • For Sourcing & Vendor Management Professionals

      Report:A Quick Guide To Help You Prepare For A Negotiation

      Three Areas You Must Understand If You Want To Save Money For Your Organization has become a giant in the enterprise software space and a behemoth in the software-as-a-service (SaaS) space — now boasting more than 120,000 customers. The SaaS poster child has...

      • Downloads: 371
    • For Sourcing & Vendor Management Professionals

      Report:The Forrester Wave™: Oracle Application Services Providers, Q1 2014

      The Nine Providers That Matter Most And How They Stack Up

      In Forrester's 35-criteria evaluation of Oracle application services (hereafter referred to simply as "Oracle services") providers, we identified the nine largest global partners in terms of...

      • Downloads: 608