Liz Herbert

VP, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Liz focuses on the technology services industry, helping clients navigate this fast-changing market and maximize the business value of their technology investments. As a principal analyst, Liz helps clients understand the key dynamics in the enterprise application services market and make smart technology sourcing decisions. Specific topics of focus include SaaS, SAP and Oracle Services, and services for cloud and mobile. Liz has extensive experience helping technology buyers select services partners, manage provider relationships, and negotiate favorable contracts. She also advises technology and technology services vendors on market dynamics, buyer demands, competitive landscape, and go-to-market.

Liz has been a featured speaker at leading industry events such as SaaScon, Nasscom, Society of Information Managers, and World BPO Forum. She has been quoted in leading publications including The Wall Street Journal, Fortune, The New York Times, and CIO Magazine. Liz has been featured as a technology expert on TV news segments, including Bloomberg TV and Boston-based NECN. She was named IIAR Services analyst of the year in 2010.

Previous Work Experience

Prior to joining Forrester in 2002, Liz worked at the US Department of Transportation's Volpe Center, programming a computer simulator to test equipment for GPS-based ship navigation. Liz also worked as a researcher at the MIT Media Lab, programming "smart" objects that sense and "think" and researching electronic ballot user experience as part of the Caltech/MIT Voting Technology Project. Prior to working at the MIT Media Lab, Liz worked in the COMDEX division of Ziff Davis.

Education

Liz holds a B.S. in computer science and electrical engineering from the Massachusetts Institute of Technology.

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31 results in Reports

  • Liz Herbert
  • Business Technographics
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: Enterprise Mobility Services, Q1 2013

    Analysis Of 13 Global Leaders' Capabilities And How They Stack Up

    Enterprise mobility is booming; organizations must connect with employees, customers, and partners in new ways and across new devices and applications. But many organizations don't know how to move...

    • Downloads: 1705
  • For Sourcing & Vendor Management Professionals

    Report:Market Overview: Mobility Services

    Fast-Growing Market Gives Buyers Lots Of Choices But Also Tradeoffs

    The emerging mobility services market creates choices for buyers. Leading organizations are scrambling to create mobile experiences for employees, partners, and customers — both applications...

    • Downloads: 2013
  • For Sourcing & Vendor Management Professionals

    Report:The Forrester Wave™: Business Intelligence Services Providers, Q4 2012

    The 12 Market Leaders That Deserve To Be On Most Shortlists

    In the past few years, the business intelligence (BI) services market has evolved significantly: advisory and management consulting firms have beefed up their implementation capabilities, while...

    • Downloads: 1740
  • For CIO Professionals

    Report:Cloud Keys An Era Of New IT Responsiveness And Efficiency

    The cloud landscape is shifting to cover a broader range of enterprise needs. Why? Cloud is curing the lack of responsiveness and economic flexibility that ails on-premises IT. Look for the popular...

    • Downloads: 1477
  • For Application Development & Delivery Professionals

    Report:The ROI Of SaaS

    A Total Economic Impact™ Analysis Uncovers Long-Term Business Value, But Cost Savings Are Not Guaranteed

    Software-as-a-service (SaaS) is fast becoming a viable alternative for enterprise software across every business process category. But application development and delivery (AD&D) professionals must...

    • Downloads: 1941
  • For CIO Professionals

    Report:Predictions For 2014: Cloud Computing

    Cloud Formally Joins The IT Portfolio — Whether IT Likes It Or Not

    As we head into 2014, cloud computing is no longer a "future" but a "now." Investments are up, enterprise use is widespread, and the hybrid cloud model has arrived. While the bulk of cloud...

    • Downloads: 1590
  • For Sourcing & Vendor Management Professionals

    Report:Competing In The Fast-Growing SaaS Market

    Software-as-a-service (SaaS) continues its fast-paced growth as buyers seek shorter deployment times, faster ROI, and pay-as-you-go pricing. In a recent survey of 1,017 technology decision-makers,...

    • Downloads: 1373
  • For Sourcing & Vendor Management Professionals

    Report:How SaaS Will Change Technology Sourcing Strategy

    Sourcing executives are increasingly considering SaaS solutions as part of their overall technology vendor landscape. Are these technologies disruptive to sourcing? To answer that question, Forrester...

    • Downloads: 1298
  • For Sourcing & Vendor Management Professionals

    Report:SaaS Adoption 2010: Buyers See More Options But Must Balance TCO, Security, And Integration

    Forrester recently interviewed more than 1,000 enterprise software decision-makers to find out their investment strategy for 2010. The growing maturity of software-as-a-service (SaaS) combined with...

    • Downloads: 1112
  • For Application Development & Delivery Professionals

    Report:Application Adoption Trends 2016: SaaS Expands Across The Enterprise And Across The Globe

    More Companies Go All-In On SaaS To Shed On-Premises Baggage

    Our Global Business Technographics Software Survey, 2015, reveals significant adoption of SaaS across a wide variety of application areas as application buyers demand business agility....

    • Downloads: 917
  • For Sourcing & Vendor Management Professionals

    Report:SaaS Clients Face Growing Complexity

    Large Enterprises Require Due Diligence For Effective SaaS Purchases

    With adoption of SaaS among both large enterprise and small and medium-size business (SMB) clients on the rise, according to recent data from Forrester's Business Data Services, gone are the days...

    • Downloads: 990
  • For Sourcing & Vendor Management Professionals

    Report:The SaaS Market Hits Mainstream: Adoption Highlights 2011

    Forrester recently surveyed more than 1,000 firms across North America and Europe to better understand software-as-a-service (SaaS) adoption and the business drivers for SaaS usage. We found that...

    • Downloads: 1104
  • For Sourcing & Vendor Management Professionals

    Report:Software-As-A-Service Adoption Expands

    Sourcing Executives Must Be Ready To Support New SaaS Purchases

    Forrester recently surveyed 239 application software decision-makers and found that SaaS adoption continued to grow, even in the face of the current bleak economic conditions. Beyond the general...

    • Downloads: 926
  • For Sourcing & Vendor Management Professionals

    Report:Best Practices: SaaS Systems Integration

    Findings From 42 Firms That Leveraged Third-Party Help In SaaS

    Forrester recently surveyed 42 clients that are using third-party systems integration support for rollout of software-as-a-service (SaaS) solutions such as salesforce.com, Workday, and Google Apps....

    • Downloads: 885
  • For Sourcing & Vendor Management Professionals

    Report:TechRadar™ For SVM Professionals: Software-As-A-Service, Q4 2011

    Software-As-A-Service Still Growing, Taking Over In More Areas Of Technology

    As software-as-a-service (SaaS) becomes increasingly important to firms' application strategies, sourcing and vendor management (SVM) professionals are taking ownership of the research, purchasing,...

    • Downloads: 784
  • For Sourcing & Vendor Management Professionals

    Report:Insights Into Real-World SAP Projects

    Findings From Our Recent Study Of 186 SAP Clients Using Third-Party SIs

    Forrester surveyed 186 SAP services client references and found that overall satisfaction and perception of pricing transparency rated high — but numerous gaps exist. Key areas that sourcing...

    • Downloads: 673
  • For Sourcing & Vendor Management Professionals

    Report:Systems Integration Spend Rebounds In 2010

    Sourcing Execs Must Drive Successful Vendor Selection, Governance, And Pricing

    Forrester's Q2 2010 survey of more than 2,800 IT services buyers across the globe shows that firms are again investing in more strategic initiatives, with IT strategy consulting and systems...

    • Downloads: 501
  • For Sourcing & Vendor Management Professionals

    Report:Business Outcome-Based Pricing Models Drive Results In Packaged Application Implementations

    After significant cost cutting during the past 18 months, clients are entering 2010 with an eye to top-line growth. Sourcing executives want to get high ROI out of technology investments and...

    • Downloads: 721
  • For Application Development & Delivery Professionals

    Report:Invest In Greater Speed And Agility For Application Development And Delivery

    Business Case: The Application Development Strategy, Structure, And Sourcing Playbook

    Business priorities are squarely focused on winning, serving, and retaining customers. For most companies, this means a significant overhaul in software development and sourcing: from slow and...

    • Downloads: 458
  • For Sourcing & Vendor Management Professionals

    Report:The Benefits Of Centralized SaaS Strategy

    How Companies Are Preparing For The Unstoppable As-A-Service Offerings

    Developing a centralized software-as-a-service (SaaS) strategy has become a bigger priority for sourcing and vendor management professionals over the past year. Firms are not only expanding their...

    • Downloads: 617
  • For CIO Professionals

    Report:Four Reasons CIOs Should Still Hedge Their SaaS Bets

    SaaS Risks From Monocultures, Monomaniacs, Monopolies, And Multiplexities Will Grow Over Time

    Software-as-a-service (SaaS) has tremendous momentum; Forrester recently projected that the market would exceed $130 billion by 2020. The benefits of SaaS are well-known and are especially important...

    • Downloads: 407
  • For Sourcing & Vendor Management Professionals

    Report:Business Intelligence Services Pricing And Contracting

    New Models Better Align BI Services Buyers And Sellers

    Business intelligence (BI) is high on the list of technology investments as organizations try to make informed decisions with the growing masses of data available to them. But several significant...

    • Downloads: 508
  • For Sourcing & Vendor Management Professionals

    Report:Buyers Of BI Services Navigate A Crowded Landscape

    Sourcing Professionals Sift Through Choices With Multiple Dimensions

    Forrester sees strong interest from technology buyers in business intelligence (BI), including the significant expansion of existing BI initiatives as well as new projects. Key areas of investment...

    • Downloads: 499
  • For Sourcing & Vendor Management Professionals

    Report:TCO And Security Are Top Concerns For SaaS

    This presentation contains data on software-as-a-service (SaaS) implementation and expansion plans at North American and European Enterprises and SMBs, as well as reasons why firms are not interested...

    • Downloads: 10
  • For Sourcing & Vendor Management Professionals

    Report:Setting A Technology Sourcing Strategy For Digital Disruption

    Technology-sourcing strategists face increasing pressure to support organizational goals of innovation and disruption in a digital world. Most organizations are still in the early stages of their...

    • Downloads: 350