Liz Herbert

VP, Principal Analyst serving Sourcing & Vendor Management PROFESSIONALS

Liz focuses on the IT services industry, helping clients to navigate this fast-changing market and maximize the business value of their technology investments. As a Principal Analyst, Liz helps clients to understand the key dynamics in the enterprise application services market and to make smart technology sourcing decisions. Specific topics of focus include SaaS, SAP and Oracle Services, and services for cloud and mobile. Liz has extensive experience helping technology buyers to select services partners, manage provider relationships, and negotiate favorable contracts. She also advises technology and technology services vendors on market dynamics, buyer demands, competitive landscape, and go-to-market.

Liz has been a featured speaker at leading industry events such as SaaScon, Nasscom, Society of Information Managers, and World BPO Forum. Liz has been quoted in leading publications including The Wall Street JournalFortuneThe New York Times, and CIO Magazine. Liz has been featured as a technology expert on TV news segments, including Bloomberg TV and Boston-based NECN. She was named IIAR Services analyst of the year in 2010.

Previous Work Experience

Prior to joining Forrester in 2002, Liz worked at the US Department of Transportation's Volpe Center, programming a computer simulator to test equipment for GPS-based ship navigation. Liz also worked as a researcher at the MIT Media Lab, programming "smart" objects that sense and "think" and researching electronic ballot user experience as part of the Caltech/MIT Voting Technology Project. Prior to working at the MIT Media Lab, Liz worked in the COMDEX division of Ziff Davis.


Liz holds a B.S. in computer science and electrical engineering from the Massachusetts Institute of Technology.

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Market Imperatives


12 results in Reports

  • Liz Herbert
  • Past 6 months
  • For Application Development & Delivery Professionals

    Report:Crafting Software For Your Firm's Customer Experience Ecosystem

    Vision: Application Development Strategy, Structure, And Sourcing Playbook

    Now that you've started to quickly produce apps to win, serve, and retain customers, it's time to take the next step. Nimble customer engagement apps and analytics must activate customer experience...

    • Downloads: 19
  • For Application Development & Delivery Professionals

    Report:Next-Generation Business Apps Require Agile Implementation Approaches

    Implementation: The Business Applications Playbook

    Application implementation strategies are evolving to include more customer input and deliver faster business results. Application development and delivery (AD&D) teams are moving away from the slow,...

    • Downloads: 103
  • For Application Development & Delivery Professionals

    Report:Predictions 2016: Digital Services Transformed

    Mounting Pressures Will Change The Priorities Of Firms And Their Providers

    2016 will see the beginning of wholesale changes in the technology services market. This brief examines the three-part dynamic that will alter the way firms buy these services — as digital...

    • Downloads: 155
  • For Infrastructure & Operations Professionals

    Report:Understanding The Cloud Services Provider Landscape

    Landscape: The Cloud Computing Playbook For 2015

    With cloud computing services now key members of the technology management portfolio, the challenge for infrastructure and operations (I&O) professionals shifts from understanding cloud to selecting...

    • Downloads: 245
  • For Application Development & Delivery Professionals

    Report:Create A Winning SaaS-Based Digital Ecosystem For The Digital Business Era

    Vendor Landscape: SaaS Enablement Tools

    Companies across every industry — from automotive manufacturers to banks to healthcare providers — are using software-as-a-service (SaaS) to better connect with customers, partners, and...

    • Downloads: 136
  • For Sourcing & Vendor Management Professionals

    Report:Cloud Contracts Checklist

    Clients are increasingly moving to cloud across all application areas as well as platform and infrastructure investments. Cloud deployments are growing in size, and more mission-critical areas...

    • Downloads: 173
  • For Sourcing & Vendor Management Professionals

    Report:Brief: Cloud Contract Negotiations Checklist

    The cloud boom continues. Organizations are using cloud in more technology areas, in larger deployments, and for more mission-critical areas. As a result, the costs and risks associated with cloud...

    • Downloads: 179
  • For Application Development & Delivery Professionals

    Report:Recast Your Digital Ecosystem With Cloud

    Every Company Is Becoming A Cloud Company

    Leading digital businesses are building dynamic ecosystems of value — made up of digitally connected products and services that combine to meet customer needs and deliver more value than the...

    • Downloads: 139
  • For Application Development & Delivery Professionals

    Report:Software-As-A-Service In Banking

    The Time Has Come For Public Clouds In The Financial Services Industry

    Software-as-a-service (SaaS) has become a common deployment option for many horizontal enterprise applications, such as CRM, HR, collaboration, and sourcing applications. But to date, the use of SaaS...

    • Downloads: 253
  • For Application Development & Delivery Professionals

    Report:Brief: Salesforce Project Best Practices

    How To Work With Partners In Agile, Business-Centric Models

    Salesforce continues its dominance as a leading choice for cloud CRM and cloud platform for companies of all sizes. Salesforce projects are rising in scale, with many now exceeding $10 million per...

    • Downloads: 139
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Salesforce Implementation Partners, Q2 2015

    The 13 Providers Best Suited For Larger, Transformational Salesforce Projects

    Salesforce — the behemoth of the software-as-a-service (SaaS) world — continues to expand into new solution areas, larger and more global deployments, and more strategic business...

    • Downloads: 317
  • For Application Development & Delivery Professionals

    Report:SAP Hana Promises To Revolutionize CX — But Clients Struggle To Find The Right Partner

    Application development and delivery (AD&D) professionals are in a race to transform their business models in the age of the customer and to revolutionize customer experience (CX). They struggle to...

    • Downloads: 178