Liz Herbert

VP, Principal Analyst serving Application Development & Delivery PROFESSIONALS

Liz focuses on the technology services industry, helping clients navigate this fast-changing market and maximize the business value of their technology investments. As a principal analyst, Liz helps clients understand the key dynamics in the enterprise application services market and make smart technology sourcing decisions. Specific topics of focus include SaaS, SAP and Oracle Services, and services for cloud and mobile. Liz has extensive experience helping technology buyers select services partners, manage provider relationships, and negotiate favorable contracts. She also advises technology and technology services vendors on market dynamics, buyer demands, competitive landscape, and go-to-market.

Liz has been a featured speaker at leading industry events such as SaaScon, Nasscom, Society of Information Managers, and World BPO Forum. She has been quoted in leading publications including The Wall Street Journal, Fortune, The New York Times, and CIO Magazine. Liz has been featured as a technology expert on TV news segments, including Bloomberg TV and Boston-based NECN. She was named IIAR Services analyst of the year in 2010.

Previous Work Experience

Prior to joining Forrester in 2002, Liz worked at the US Department of Transportation's Volpe Center, programming a computer simulator to test equipment for GPS-based ship navigation. Liz also worked as a researcher at the MIT Media Lab, programming "smart" objects that sense and "think" and researching electronic ballot user experience as part of the Caltech/MIT Voting Technology Project. Prior to working at the MIT Media Lab, Liz worked in the COMDEX division of Ziff Davis.

Education

Liz holds a B.S. in computer science and electrical engineering from the Massachusetts Institute of Technology.

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12 results in Reports

  • Liz Herbert
  • Past 6 months
  • For Application Development & Delivery Professionals

    Report:The SaaS Customer Success Life Cycle

    Continuous Improvement: The Business Applications Playbook

    Software-as-a-service (SaaS) is more than just a software deployment model — it's a business model that ties the vendor's success to your own. Vendors are under pressure to keep customers happy to...

    • Downloads: 51
  • For Application Development & Delivery Professionals

    Report:TechRadar™: Software-As-A-Service, Q3 2016

    SaaS Is Now A Viable Option In Every Major Business Application Category

    Software-as-a-service (SaaS) is now mainstream; nearly all enterprises use at least some SaaS. But SaaS momentum varies widely by the type of application due to factors such as solution availability...

    • Downloads: 122
  • For Infrastructure & Operations Professionals

    Report:Cloud Powers The New Connected Economy

    Vision: The Cloud Computing Playbook

    No longer a tactical solution, cloud is a strategic enabler of connected economies. Technology leaders will orchestrate cloud ecosystems, connecting employees, customers, partners, vendors, and...

    • Downloads: 901
  • For Application Development & Delivery Professionals

    Report:The ROI Of SaaS

    A Total Economic Impact™ Analysis Uncovers Long-Term Business Value, But Cost Savings Are Not Guaranteed

    Software-as-a-service (SaaS) is fast becoming a viable alternative for enterprise software across every business process category. But application development and delivery (AD&D) professionals must...

    • Downloads: 1940
  • For Application Development & Delivery Professionals

    Report:Breakout Vendors: SaaS Business Applications

    High-Growth Software-As-A-Service Alternatives Disrupt Traditional Software Segments

    Many relatively new SaaS business application vendors are looking to capitalize on the success and market disruption of leading SaaS players like NetSuite, Salesforce, and Workday. In this report, we...

    • Downloads: 235
  • For Application Development & Delivery Professionals

    Report:Application Adoption Trends 2016: SaaS Expands Across The Enterprise And Across The Globe

    More Companies Go All-In On SaaS To Shed On-Premises Baggage

    Our Global Business Technographics Software Survey, 2015, reveals significant adoption of SaaS across a wide variety of application areas as application buyers demand business agility....

    • Downloads: 917
  • For Application Development & Delivery Professionals

    Report:Invest In Greater Speed And Agility For Application Development And Delivery

    Business Case: The Application Development Strategy, Structure, And Sourcing Playbook

    Business priorities are squarely focused on winning, serving, and retaining customers. For most companies, this means a significant overhaul in software development and sourcing: from slow and...

    • Downloads: 457
  • For Application Development & Delivery Professionals

    Report:Vendor Landscape: Services Providers For SAP "Digital Core" Technologies

    As SAP Makes A Play To Become The Digital Core, The Services Provider Market Is Undergoing Major Upheaval

    SAP continues to evolve its solutions portfolio, realigning its software products to focus on being the Digital Core. SAP services partners are also evolving — shifting away from finance-focused...

    • Downloads: 176
  • For Application Development & Delivery Professionals

    Report:The Forrester Wave™: Services Providers For Next-Generation SAP Products, Q1 2016

    The 14 Global Providers That Matter Most For SAP-Based Digital Transformation Projects And How They Stack Up

    In our 23-criteria evaluation of SAP services providers, we identified the 14 most significant vendors: Accenture, Atos, Capgemini, Deloitte, EY, HCL, Hewlett Packard Enterprise (HPE), IBM, Infosys,...

    • Downloads: 381
  • For Application Development & Delivery Professionals

    Report:Brief: Critical Factors For Selecting And Managing Partners For Next-Generation SAP Projects

    Lessons And Recommendations Based On A Recent Survey Of 163 SAP Customers

    We surveyed 163 executives who used a third-party SAP services partner and acted as references for our 2015 Forrester Wave™ evaluation. The references were generally happy and would recommend their...

    • Downloads: 76
  • For Customer Experience Professionals

    Report:Transforming Customer Experience Requires A Service Provider Ecosystem

    Processes: The Customer Experience Ecosystem Playbook

    To lead in customer experience (CX), businesses need to operate in new ways to respond to customers' demands and competitive pressures. New technologies, such as mobile devices and cloud services,...

    • Downloads: 272
  • For Application Development & Delivery Professionals

    Report:Brief: What App Store Models Mean For SaaS Sourcing And Governance

    How Software-As-A-Service Marketplaces Can Elevate Your SaaS Strategy And Reduce Shadow IT

    We repeatedly hear that software-as-a-service (SaaS) vendors are too numerous (and too small) for formal sourcing processes to apply in all cases. At the same time, the business-led, ungoverned model...

    • Downloads: 115