Liz   Herbert

Liz Herbert

VP, Principal Analyst Serving Application Development & Delivery Professionals

Liz focuses on the technology services industry, helping clients navigate this fast-changing market and maximize the business value of their technology investments. As a principal analyst, Liz helps clients understand the key dynamics in the enterprise application services market and make smart technology sourcing decisions. Specific topics of focus include SaaS, SAP and Oracle Services, and services for cloud and mobile. Liz has extensive experience helping technology buyers select services partners, manage provider relationships, and negotiate favorable contracts. She also advises technology and technology services vendors on market dynamics, buyer demands, competitive landscape, and go-to-market.

Liz has been a featured speaker at leading industry events such as SaaScon, Nasscom, Society of Information Managers, and World BPO Forum. She has been quoted in leading publications including The Wall Street Journal, Fortune, The New York Times, and CIO Magazine. Liz has been featured as a technology expert on TV news segments, including Bloomberg TV and Boston-based NECN. She was named IIAR Services analyst of the year in 2010.

Previous Work Experience

Prior to joining Forrester in 2002, Liz worked at the US Department of Transportation's Volpe Center, programming a computer simulator to test equipment for GPS-based ship navigation. Liz also worked as a researcher at the MIT Media Lab, programming "smart" objects that sense and "think" and researching electronic ballot user experience as part of the Caltech/MIT Voting Technology Project. Prior to working at the MIT Media Lab, Liz worked in the COMDEX division of Ziff Davis.

Education

Liz holds a B.S. in computer science and electrical engineering from the Massachusetts Institute of Technology.

Liz Herbert

VP, Principal Analyst Serving Application Development & Delivery Professionals

Liz focuses on the technology services industry, helping clients navigate this fast-changing market and maximize the business value of their technology investments. As a principal analyst, Liz helps clients understand the key dynamics in the enterprise application services market and make smart technology sourcing decisions. Specific topics of focus include SaaS, SAP and Oracle Services, and services for cloud and mobile. Liz has extensive experience helping technology buyers select services partners, manage provider relationships, and negotiate favorable contracts. She also advises technology and technology services vendors on market dynamics, buyer demands, competitive landscape, and go-to-market.

Liz has been a featured speaker at leading industry events such as SaaScon, Nasscom, Society of Information Managers, and World BPO Forum. She has been quoted in leading publications including The Wall Street Journal, Fortune, The New York Times, and CIO Magazine. Liz has been featured as a technology expert on TV news segments, including Bloomberg TV and Boston-based NECN. She was named IIAR Services analyst of the year in 2010.

Previous Work Experience

Prior to joining Forrester in 2002, Liz worked at the US Department of Transportation's Volpe Center, programming a computer simulator to test equipment for GPS-based ship navigation. Liz also worked as a researcher at the MIT Media Lab, programming "smart" objects that sense and "think" and researching electronic ballot user experience as part of the Caltech/MIT Voting Technology Project. Prior to working at the MIT Media Lab, Liz worked in the COMDEX division of Ziff Davis.

Education

Liz holds a B.S. in computer science and electrical engineering from the Massachusetts Institute of Technology.

Liz Herbert's Research

Most RecentMost Popular
  • For Application Development & Delivery Professionals

    REPORT: From Land-And-Expand To Having A Plan: SaaS Implementation Practices For 2017

    Implementation: The SaaS Transformation Playbook

    November 20, 2017Liz Herbert, Randy Heffner

    Software-as-a-service (SaaS)-based business applications promise fast time to deploy and an Agile, iterative approach to improving business results. But try-and-buy, under-the-radar self-provisioning, and incremental rollouts lead to fragmented solutions, and implementation and integration are too often afterthoughts. Fragmented user experiences, siloed data, and breaks in business process flow hurt business value. This report surveys the state of SaaS implementation and integration and identifies best practices for AD&D pros for fixing common issues.

  • For Application Development & Delivery Professionals

    REPORT: Drive Business Agility And Speed With SaaS Transformation

    Executive Overview: The SaaS Transformation Playbook

    November 20, 2017 Paul D. Hamerman, Liz Herbert, Duncan Jones

    Companies looking to maintain their competitive edge and execute on digital transformation strategies need modern, flexible business applications. Forrester's SaaS transformation playbook outlines four major phases to help application development and delivery (AD&D) professionals overhaul their enterprise applications portfolios to leverage the benefits of software-as-a-service (SaaS). The playbook helps you discover your vision and strategy, plan your path forward, act on selecting and implementing the best SaaS solutions, and optimize for success.

  • For Infrastructure & Operations Professionals

    REPORT: Predictions 2018: Cloud Computing Accelerates Enterprise Transformation Everywhere

    New Private Cloud Options And Even More Public Cloud And SaaS Innovations Will Power Enterprise Transformation In 2018

    November 7, 2017 Dave Bartoletti, Lauren E. Nelson, Liz Herbert, Paul Miller, Charlie Dai, Andras Cser, Andre Kindness

    After a decade of powering digital transformation in small and medium-size businesses, cloud computing has quickly become a must-have enterprise technology. Cloud's impact has been global, yet fewer than half of all enterprises use a public cloud platform. In 2018, we'll cross the significant 50% adoption milestone, and cloud applications, platforms, and services will continue to radically change the way enterprises compete for customers. This report outlines the 10 key factors that will shape the cloud computing landscape in 2018 and advises infrastructure and operations (I&O) leaders on how to respond.

  • For Infrastructure & Operations Professionals

    REPORT: Understanding The Cloud Services Provider Landscape

    Landscape: The Cloud Computing Playbook

    October 31, 2017 Bill Martorelli, Liz Herbert

    With cloud computing services now central to modern technology strategy, the challenge for infrastructure and operations (I&O) professionals is to focus on selecting the right partners and planning for long-term value. Most tech firms are jumping into the cloud business, but they may not be delivering on true cloud computing promises. This report gives an overview of the landscape of cloud services providers (CSPs) to help I&O leaders and other BT professionals best select their strategic partners and negotiate with providers for the greatest benefits. This document is an update of a previous report to reflect the current market.

  • For Application Development & Delivery Professionals

    REPORT: How To Secure Funding For Your SaaS Migration

    Business Case: SaaS Transformation Playbook

    October 11, 2017 Duncan Jones, Liz Herbert

    Traditional budgeting and ROI-based financial evaluations are the main obstacles to application development and delivery (AD&D) leaders' efforts to transform their business applications portfolios. This report explains how to overcome those obstacles. It will describe how visionary AD&D leaders persuade their chief financial officer (CFO) colleagues to support their software-as-a-service (SaaS) migration programs.

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