Liz   Herbert

Liz Herbert

VP, Principal Analyst Serving Application Development & Delivery Professionals

Liz focuses on the technology services industry, helping clients navigate this fast-changing market and maximize the business value of their technology investments. As a principal analyst, Liz helps clients understand the key dynamics in the enterprise application services market and make smart technology sourcing decisions. Specific topics of focus include SaaS, SAP and Oracle Services, and services for cloud and mobile. Liz has extensive experience helping technology buyers select services partners, manage provider relationships, and negotiate favorable contracts. She also advises technology and technology services vendors on market dynamics, buyer demands, competitive landscape, and go-to-market.

Liz has been a featured speaker at leading industry events such as SaaScon, Nasscom, Society of Information Managers, and World BPO Forum. She has been quoted in leading publications including The Wall Street Journal, Fortune, The New York Times, and CIO Magazine. Liz has been featured as a technology expert on TV news segments, including Bloomberg TV and Boston-based NECN. She was named IIAR Services analyst of the year in 2010.

Previous Work Experience

Prior to joining Forrester in 2002, Liz worked at the US Department of Transportation's Volpe Center, programming a computer simulator to test equipment for GPS-based ship navigation. Liz also worked as a researcher at the MIT Media Lab, programming "smart" objects that sense and "think" and researching electronic ballot user experience as part of the Caltech/MIT Voting Technology Project. Prior to working at the MIT Media Lab, Liz worked in the COMDEX division of Ziff Davis.

Education

Liz holds a B.S. in computer science and electrical engineering from the Massachusetts Institute of Technology.

Liz Herbert

VP, Principal Analyst Serving Application Development & Delivery Professionals

Liz focuses on the technology services industry, helping clients navigate this fast-changing market and maximize the business value of their technology investments. As a principal analyst, Liz helps clients understand the key dynamics in the enterprise application services market and make smart technology sourcing decisions. Specific topics of focus include SaaS, SAP and Oracle Services, and services for cloud and mobile. Liz has extensive experience helping technology buyers select services partners, manage provider relationships, and negotiate favorable contracts. She also advises technology and technology services vendors on market dynamics, buyer demands, competitive landscape, and go-to-market.

Liz has been a featured speaker at leading industry events such as SaaScon, Nasscom, Society of Information Managers, and World BPO Forum. She has been quoted in leading publications including The Wall Street Journal, Fortune, The New York Times, and CIO Magazine. Liz has been featured as a technology expert on TV news segments, including Bloomberg TV and Boston-based NECN. She was named IIAR Services analyst of the year in 2010.

Previous Work Experience

Prior to joining Forrester in 2002, Liz worked at the US Department of Transportation's Volpe Center, programming a computer simulator to test equipment for GPS-based ship navigation. Liz also worked as a researcher at the MIT Media Lab, programming "smart" objects that sense and "think" and researching electronic ballot user experience as part of the Caltech/MIT Voting Technology Project. Prior to working at the MIT Media Lab, Liz worked in the COMDEX division of Ziff Davis.

Education

Liz holds a B.S. in computer science and electrical engineering from the Massachusetts Institute of Technology.

Liz Herbert's Research

Most RecentMost Popular
  • For Infrastructure & Operations Professionals

    REPORT: Understanding The Cloud Services Provider Landscape

    Landscape: The Cloud Computing Playbook

    January 17, 2019 Bill Martorelli, Liz Herbert

    With cloud computing services now central to modern technology strategy, the challenge for infrastructure and operations (I&O) professionals is to focus on selecting the right partners and planning for long-term value. Most tech firms are jumping into the cloud business, but they may not be delivering on true cloud computing promises. This report gives an overview of the landscape of cloud service providers (CSPs) to help I&O leaders and other IT decision makers best select their strategic partners and negotiate with providers for the greatest benefits. This document is an update of a previous report to reflect the current market.

  • For Infrastructure & Operations Professionals

    REPORT: Scoring Our 2018 Cloud Predictions

    We Were Spot-On For Three, Early On Four, And Reaching On Three

    December 19, 2018 Lauren E. Nelson, Dave Bartoletti, Charlie Dai, Amanda LeClair, Liz Herbert, Andre Kindness, Paul Miller

    Every year, Forrester predicts what lies ahead for cloud in the year to come. But have these predictions proven true over the past year for infrastructure and operations (I&O) professionals? This report holds us, the prediction makers, accountable by assessing each prediction against what actually happened in 2018.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester New Wave™: SaaS Marketplaces, Q4 2018

    The Eight Providers That Matter Most And How They Stack Up

    December 6, 2018Liz Herbert

    In Forrester's evaluation of the emerging market for software-as-a-service (SaaS) marketplaces, we identified the eight most significant providers in the category — Adobe, ADP, Alibaba, Amazon Web Services (AWS), Microsoft, Salesforce, SAP, and ServiceNow — and evaluated them. This report details our findings about how well each vendor scored against 10 criteria and where they stand in relation to each other. Applications buyers can use this review to select the right partner for their software sourcing needs.

  • For Application Development & Delivery Professionals

    REPORT: Rethink Your SaaS Negotiation Strategy With Three Best Practices

    Execution: The SaaS Transformation Playbook

    November 16, 2018 Duncan Jones, Liz Herbert

    Software-as-a-service (SaaS) negotiation requires a unique approach; neither traditional software negotiation tactics nor hosting practices will suffice. But too many clients still don't know how to approach SaaS negotiations, being too hands-off and letting the business run the negotiation or being too tough and demanding contract changes that the vendor will never accept. This report advises application development and delivery (AD&D) professionals on how to approach SaaS contract negotiation and outlines strategies for navigating an efficient negotiation. This is an update of a previously published report. Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester Wave™: Services Providers For Next-Generation Oracle Applications, Q4 2018

    The 12 Providers That Matter Most And How They Stack Up

    October 17, 2018Liz Herbert, Amanda LeClair

    In our 24-criteria evaluation of services providers for next-generation Oracle applications, we identified the 12 most significant ones — Accenture, Capgemini, Cognizant, Deloitte, DXC, IBM, Infosys, KPMG, Oracle, PwC, TCS, and Wipro — and researched, analyzed, and scored them. This report shows how each provider measures up and helps AD&D professionals select the right provider for their needs.

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