Liz   Witherspoon

Liz Witherspoon

Mgr, Principal Consultant

Liz is a senior consultant on the Total Economic Impact practice team. Her focus is on measuring and communicating the value of technology solutions for IT and business initiatives and providing ROI business cases based on the costs, benefits, flexibility, and risk associated with specific investments. Liz also works with clients to evaluate business and technology investment opportunities through financial analysis.

Previous Work Experience

Prior to joining the Total Economic Impact practice, Liz was a Forrester senior analyst and senior advisor. She conducted primary research on the issues and challenges facing CIOs, including leadership in a global economy, partnership with the C-suite, adoption of a customer-focused approach to IT, vendor management and recruiting. As a senior advisor for the Forrester Marketing Leadership Council, she oversaw program management, promotion, and relationship management for a network of CMOs. Her experience prior to Forrester includes designing and selling executive management curricula for Fortune 500 companies, launching new products as a technology marketer, and creating interactive learning tools for executives in the public and private sectors.

Education

Liz earned a B.A. from Yale College and earned an M.A. in higher and postsecondary education from the University of Michigan with a focus on instructional technology.

Liz Witherspoon

Mgr, Principal Consultant

Liz is a senior consultant on the Total Economic Impact practice team. Her focus is on measuring and communicating the value of technology solutions for IT and business initiatives and providing ROI business cases based on the costs, benefits, flexibility, and risk associated with specific investments. Liz also works with clients to evaluate business and technology investment opportunities through financial analysis.

Previous Work Experience

Prior to joining the Total Economic Impact practice, Liz was a Forrester senior analyst and senior advisor. She conducted primary research on the issues and challenges facing CIOs, including leadership in a global economy, partnership with the C-suite, adoption of a customer-focused approach to IT, vendor management and recruiting. As a senior advisor for the Forrester Marketing Leadership Council, she oversaw program management, promotion, and relationship management for a network of CMOs. Her experience prior to Forrester includes designing and selling executive management curricula for Fortune 500 companies, launching new products as a technology marketer, and creating interactive learning tools for executives in the public and private sectors.

Education

Liz earned a B.A. from Yale College and earned an M.A. in higher and postsecondary education from the University of Michigan with a focus on instructional technology.

Liz Witherspoon's Research

Most RecentMost Popular
  • For Application Development & Delivery Professionals

    REPORT: Effective Enterprise Collaboration Grows Your Bottom Line

    Business Case: The Enterprise Collaboration Playbook

    January 16, 2018 TJ Keitt, Liz Witherspoon

    Business leaders often turn to application development and delivery (AD&D) pros for tools to make the business more collaborative. And AD&D pros oblige, deploying a portfolio of collaboration technologies to facilitate communications and knowledge exchanges. But does this improve collaboration? And does this help the business thrive? This report helps AD&D pros link improvements in collaboration to employee- and customer-oriented metrics. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance and accuracy.

View all of Liz Witherspoon's Research