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For eBusiness & Channel Strategy Professionals
Using Ancient Greek Philosophy As A Framework For 21st Century Travel Loyalty
The Greek philosopher Aristotle believed that there were three levels of friendships: utility, pleasure, and good. The lowest, utility, describes the current state of travel loyalty programs —...
- Downloads: 596
For B2C Marketing Professionals
The Impact Of Media Fragmentation Patterns On Communication Strategy
Consumers across Europe are embracing new media platforms that change the way they consume content. This year's European Technographics® data shows a continuous growth in the amount of time...
- Downloads: 415
Best-Practices Adoption Is Still Slow In A Rapidly Growing In-Stream Video Advertising Ecosystem
Online video advertising spend is growing rapidly in Europe as marketers try to tap into consumers' appetite for online video. While we see different stages of maturity across Europe overall, too...
- Downloads: 242