Luis   Deya

Luis Deya

Researcher Serving eBusiness & Channel Strategy Professionals

Luis is a researcher on the eBusiness and channel strategy for financial services professionals team. His main body of research focuses on the future of digital experiences, the financial well-being and inclusion imperative, sustainable finance, and the impact of fintechs and digital disruptors in the financial services industry.

Previous Work Experience

Luis brings a wealth of multidisciplinary knowledge from his previous role at Forrester, having worked on topics as varied as core banking systems, changing customer attitudes toward sustainable retail, the impact of smart packaging materials in the supply chain, software negotiation, eProcurement, the use of Agile methodologies in app development, and the challenges of cultural change for digital transformation, among others. Prior to joining Forrester, Luis worked at the Financial Times and held a brief role in international shipping and logistics at CMA-CGM.

Education

Luis holds a BS in international business and marketing from ESCI-UPF and an MS in strategic marketing from the London School of Business and Finance (LSBF). During his studies, he focused on bringing quantitative and qualitative methods from various industries to create predictive analytics and conduct market research to uncover customer behavior. He is fluent in Spanish and Catalan.

Luis Deya

Researcher Serving eBusiness & Channel Strategy Professionals

Luis is a researcher on the eBusiness and channel strategy for financial services professionals team. His main body of research focuses on the future of digital experiences, the financial well-being and inclusion imperative, sustainable finance, and the impact of fintechs and digital disruptors in the financial services industry.

Previous Work Experience

Luis brings a wealth of multidisciplinary knowledge from his previous role at Forrester, having worked on topics as varied as core banking systems, changing customer attitudes toward sustainable retail, the impact of smart packaging materials in the supply chain, software negotiation, eProcurement, the use of Agile methodologies in app development, and the challenges of cultural change for digital transformation, among others. Prior to joining Forrester, Luis worked at the Financial Times and held a brief role in international shipping and logistics at CMA-CGM.

Education

Luis holds a BS in international business and marketing from ESCI-UPF and an MS in strategic marketing from the London School of Business and Finance (LSBF). During his studies, he focused on bringing quantitative and qualitative methods from various industries to create predictive analytics and conduct market research to uncover customer behavior. He is fluent in Spanish and Catalan.

Luis Deya's Research

Most RecentMost Popular
  • For Customer Experience Professionals

    REPORT: The France Retail Customer Experience Index, 2019

    How French Retail Brands Earn Loyalty With The Quality Of Their Experience

    January 21, 2020 Karine Cardona-Smits, Michelle Beeson, Luis Deya

    How well do leading retail brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 19 retail brands that were analyzed as part of the France CX Index. We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

  • For Customer Experience Professionals

    REPORT: The UK Retail Customer Experience Index, 2019

    How UK Retail Brands Earn Loyalty With The Quality Of Their Experience

    January 16, 2020 Karine Cardona-Smits, Michelle Beeson, Luis Deya

    How well do leading retail brands earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 18 retail brands that were analyzed as part of the UK CX Index. We also unveil surprising trends in CX quality and the role that emotion plays in CX. Customer experience professionals can use this report to inform their ongoing improvement efforts.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Research Overview: Digital Supply Chain

    A Guide To Digitally Transforming Your Supply Chain

    January 13, 2020 George Lawrie, Luis Deya

    This report is a brief overview of our supply chain series and contains links to the Forrester reports in it. It guides digital business professionals on how to overcome the modern challenges and obstacles that threaten to undermine businesses with outdated supply chains so they can modernize them to meet increasing customer demands.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Forrester Infographic: The State Of Financial Well-Being In The UK, 2019

    December 20, 2019 Aurelie L'Hostis, Luis Deya

    UK adults face multiple economic challenges and are worried about their financial situation. Find out what their main concerns are and how financial services providers need to shift their focus to deliver better financial capabilities and well-being.

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