Google Analytics Premium is the enterprise-class analytics solution that offers rich insights into digital audiences and marketing effectiveness. With powerful, flexible, and easy-to-use features, companies large and small measure engagement to create more effective marketing initiatives, improve user experience, and optimize digital strategies. Sophisticated conversion attribution and experimentation tools help savvy marketers determine the best allocation of media and resources to drive results. For more information, visit google.com/analytics.

Marketing that makes your customers ask for more

The customer is always right, and they are right to expect more. They don’t want to be part of a targeted market segment. They want to be valued and addressed as individuals. IBM can help you exceed that expectation by engineering moments of serendipity—relevant, personal experiences delivered with perfect timing. These are moments that speak to the heart of the customer and build unbreakable bonds. Tailor interactions by individual, across channels, devices and time, to grow your customer-oriented business.

Acxiom is an enterprise data, analytics and software as a service company. For more than 45 years, Acxiom has been an innovator in harnessing the powerful potential of data to strengthen connections between people, businesses and their partners. We’re focused on creating better connections that enable better living for people and better results for the businesses who serve them. Acxiom serves thousands of global clients and powers more than a trillion data transactions every week.

Hootsuite is the most widely used platform for managing social media, loved by over 10 million people around the globe and trusted by more than 800 of the Fortune 1000. With Hootsuite, brands harness the power of social. Our platform brings together your social networks and integrates with hundreds of business applications. It’s the one place to build customer relationships, listen to the needs of the market and grow your revenue.

Quantifind helps brands explore, understand and change their impact on revenue. Our on-demand insights platform, Signum, uses explanatory analytics to inform important marketing decisions around campaigns, sponsorships, creative direction, product and brand strategies. Quantifind's clients are some of the worlds most well-known brands spanning industries including beverage, consumer packaged goods, financial services, movie studios, telcom and restaurants.

Rise Interactive is a digital marketing agency specializing in media, analytics, and customer experience. The agency’s award-winning Interactive Investment Management approach uniquely helps clients connect data to decisions and stack up gains to yield exponential results.

Gigya’s Customer Identity Management Platform helps brands turn unknown site visitors into known, loyal and engaged customers. With Gigya’s technology, businesses increase registrations and identify customers across devices, consolidate data into rich customer profiles and provide better experiences through pre-built integrations with leading marketing and service applications. More than 700 of the world’s leading brands rely on Gigya to build identity-driven relationships and to provide scalable, secure Customer Identity Management.

ObservePoint helps data-informed companies trust their data and better serve their customers through the application of best practices in web tag auditing. ObservePoint pioneered automated web analytics auditing and audits millions of pages every month to report data loss, inflation, and leakage to web analytics managers and stakeholders.

At Pointillist, we have a single obsession: enable brands to deliver the experiences necessary to attract and keep today’s connected consumers. Pointillist’s behavioral marketing platform reveals the critical paths customers take as they engage across channels and over time, and predicts what they will do next. Our software enables marketers to quickly discover the specific behaviors that impact business outcomes using journey analytics and drive actions through existing campaign and content management platforms to deliver immediate results.

Ready to get started? Visit us at www.pointillist.com.

PossibleNOW’s MyPreferences®, an enterprise preference management platform, enables businesses to build lasting, profitable relationships with customers. MyPreferences empowers companies to listen to and learn from their customers through the active collection and management of preferences such as communication channel, product interest, and communication frequency. MyPreferences easily integrates with CRMs and marketing automation systems.

RedPoint delivers world-class customer engagement and data management solutions that empower data-driven organizations to unlock the value of their data to drive customer engagement and sustained growth. Our products help organizations create dynamic profiles of their customers, derive insights from those profiles and optimize customer engagement across multiple channels. Visit www.redpoint.net

For 45+ years, privately held ANCHOR COMPUTER has been serving the Direct Response Industry; providing CRM Database, Email Marketing, Advanced Data Hygiene, and Modeling/Enhancement services. Our Omni-Channel, Integrated approach provides Internet Retailers with the cost effective solutions needed today!

AudienceScience is a global software company transforming digital advertising for brand advertisers. We have developed the world’s most effective enterprise advertising software for global brands, AudienceScience® Helios, the system brands trust to plan, activate, and analyze addressable media globally.

EverString allows you to build pipeline and increase conversion rates with the only account-based, full-funnel predictive analytics solution for sales & marketing. EverString Decision Platform provides a complete, simple and transparent, SaaS offering for lead scoring and predictive demand generation. It’s an intelligence layer that enables the predictive generation of marketing.

evolve24 is a data analytics and insights company rooted in data science that helps corporate executives make confident business decisions by transforming big data into actionable intelligence with its Evolution Platform and advanced suite of analytics, including Opinion, Reputation, Emotion, Trust, and PreCISE™, a predictive analytic and ranking methodology.

 ICF Olson is a full-service marketing services agency purpose built for the new realities facing clients with more than 900 employees across the U.S., Canada and India. We boast uniquely broad and deep expertise with core services in loyalty & CRM, brand marketing, Social & PR, and marketing, cloud & commerce platforms. 

Jumpshot is an on-demand marketing analytics platform that helps marketers understand their customer’s entire online lives.Jumpshot tracks more than 150 billion monthly clicks, helping marketers know what their customers are doing anywhere, anytime they’re online. From the key sources of traffic to a site, to the browsing and buying behavior on a site, to where customers go once they’ve left a site, our product reveals that entire customer journey. Every day, consumers visit tens of millions of websites. Most marketers only have insight into one of those websites: their own. To truly understand their customers’ online lives, marketers need in-depth insight not only into their own traffic, but for the rest of the web as well.

Mondo is a professional services organization here to support your tech and digital marketing needs. We provide resources on a contract, contract-to-hire and permanent basis. Our in-house digital marketing agency specializes in delivering tech-forward solutions in the form of one-time projects and ongoing support. Let Mondo accelerate your projects today!

Movable Ink pioneered the application of contextual experiences to email. Clients can use any ESP to deliver real-time content that changes according to the context of each individual customer. More than 300 innovative brands including eBay, Finish Line, and Saks Fifth Avenue use Movable Ink to Market in the Moment and optimize their email campaigns to drive ROI.

Origami Logic empowers marketers to answer the question “What happened today?” by measuring the marketing signals that matter. Global brands like Visa, P&G, JCPenney, Pernod Ricard, Intel, and Cisco use the Origami Logic Marketing Signal Measurement Platform to manage and optimize marketing campaign investments across all modern marketing channels and platforms. Learn more at www.origamilogic.com and follow us on Twitter @OrigamiLogic.

Percolate is the industry's top-ranked software for content and social marketing, trusted by hundreds of global brands like Unilever, GE, and MasterCard. Percolate is the leading technology provider in FastCompany's latest list of most innovative companies in marketing and advertising, with offices in New York, San Francisco, Austin, Miami, and London.

Rapt Media has created the only interactive storytelling tech combining personalized narrative with unparalleled data integration. Our HTML5, mobile-native video platform gives you the power to intrigue, turning viewers into participants and engagement into real insights. Welcome to the future of video.

SimilarWeb is a global cross-device market intelligence company used by 100,000s of businesses worldwide, including Google, eBay, Nike, and United Airlines, to discover, decide and deploy their digital strategy. SimilarWeb provides insights for every website, industry, and mobile app worldwide.

Smartling’s content solution helps brands gain a more competitive global position by transforming the way their content is created and consumed around the world. Smartling’s technology, the Global Fluency Platform, helps brands access new markets, more customers and greater value. Smartling enables brands such as British Airways, InterContinental Hotels Group, Uber, AdRoll, Shinola, Spotify, Pinterest, Hasbro and SurveyMonkey to provide truly native brand experiences. Smartling is headquartered in NYC with over 150 employees. For more information, please visit: www.smartling.com.

TrackMaven helps marketers create better content through data-driven insights. Specifically, TrackMaven empowers your digital marketing by analyzing your marketing content — across paid, owned, and earned channels — alongside your competitors’ content. Using insight from this analysis, you can identify engaging topics and tactics and benchmark content performance.

TubeMogul is an enterprise software company for brand advertising. By reducing complexity, improving transparency and leveraging real-time data, our platform enables marketers to gain greater control of their global advertising spend. TubeMogul’s platform streamlines the cross-screen buying process and enables brand marketers to plan, buy and measure reach, frequency and impact in a transparent and effective way across television, video, display, mobile, social and other brand advertising initiatives. Our independent, buy-side focus means we only serve brands and agencies and remain aligned with the incentives of our clients. TubeMogul was incorporated in 2007 and is based in Emeryville, California with offices in New York, London, Sydney, Singapore, Toronto, Tokyo and across the United States.

ZOG Digital helps brands connect with consumers through its award-winning marketing services and technology. The company specializes in discovery marketing solutions including SEO, Social Media Marketing, Paid Media Marketing, Content Creation, and Web Development. Clients include Pep Boys, Panasonic, Fruit of the Loom, National Geographic, and Wyndham Vacation Rentals. 

Modern Marketers choose Oracle Marketing Cloud solutions to create ideal customers and increase revenue. They use integrated information from cross-channel, content, and social marketing with data management and activation to deliver personalized customer experiences across all marketing channels. Visit oracle.com/marketingcloud.

Spotlight is an Analyst Relations firm who connects innovative digital agencies and technology vendors with influential industry analysts to create meaningful, mutually beneficial relationships.

As a pioneer in the space, Visual IQ has been producing the world’s most powerful cross channel marketing attribution software since 2006. Its hosted IQ Intelligence Suite of products combines a user-friendly interface with advanced attribution management and predictive modeling functionality to provide clear recommendations for marketing optimization.

1to1® Media is the trusted online resource of customer experience content that helps elevate organizations' customer strategies. 1to1 Media's award-winning editors produce in-depth and provocative features and case studies, as well as infographics, blogs, whitepapers, and e-books that cover the latest trends and insights in customer experience. Topics focus on customer service, marketing, employee engagement, sales effectiveness, and customer loyalty. Subscribers of 1to1 Media's Weekly Digest get preferred access to all of 1to1 Media's compelling content. Start your complimentary subscription today to keep pace with evolving trends in customer experience. Visit http://go.1to1media.com/For16 to subscribe.

FierceCMO is the leading source of marketing industry news with a special focus on lead generation, marketing software & technology, content marketing, and more. Join over 18,000 fellow marketing industry leaders who get FierceCMO via email. Sign up today for our free, thrice-weekly email newsletter. www.FierceCMO.com.

Forbes CMO Network is an editorial initiative from Forbes Media (Publishers of Forbes Magazine and Forbes.com) to provide marketing best practices, career advice and network opportunities for the world’s leading marketing practitioners.  The CMO Network is edited by Jennifer Rooney and can be found at www.forbes.com/cmo-network. 

Marketing Dive provides news and analysis on the latest in digital marketing. Our mission is to provide busy CMOs with a bird's-eye-view of the industry in 60 seconds. With a daily email newsletter, website, and app, Marketing Dive covers mobile, social media, content marketing, email, video, payments, SEO/SEM, and more.

The MMA is the world’s leading global non-profit trade association comprised of 800+ member companies, from fifty countries around the world. Members hail from every faction of the mobile marketing ecosystem. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement.