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Madeline   Cyr

Madeline Cyr

Researcher Serving eBusiness & Channel Strategy Professionals

Madeline is a researcher serving digital business strategy professionals. She supports the digital business team’s research on strategy and technology that affect retail and e-commerce. She is also interested in security, privacy, and corporate social values.

Previous Work Experience

Prior to becoming a researcher, Madeline was a senior research associate on the security and risk team. In that role, Madeline contributed to covering Zero Trust security, threat intelligence, and digital risk protection.

Education

Madeline holds a BS in natural resource economics and an MS in resource economics from the University of Massachusetts Amherst.

Madeline Cyr

Researcher Serving eBusiness & Channel Strategy Professionals

Madeline is a researcher serving digital business strategy professionals. She supports the digital business team’s research on strategy and technology that affect retail and e-commerce. She is also interested in security, privacy, and corporate social values.

Previous Work Experience

Prior to becoming a researcher, Madeline was a senior research associate on the security and risk team. In that role, Madeline contributed to covering Zero Trust security, threat intelligence, and digital risk protection.

Education

Madeline holds a BS in natural resource economics and an MS in resource economics from the University of Massachusetts Amherst.

Madeline Cyr's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: Digital Go-To-Market Review: Consumer Electronics Brands, 2021

    Smart Brands Prioritize Direct-To-Consumer Sales And E-Control

    February 2, 2021 Sucharita Kodali, Madeline Cyr

    Brands that have traditionally sold through wholesale channels must adapt to the drastically evolving retail environment. Forrester's Digital Go-To-Market Review evaluates brands across the attributes essential to their long-term success, including the strength of their direct-to-consumer (DTC) operations. This report focuses on consumer electronics brands that sell items like phones, speakers, and televisions. In this research, "brands" are primarily B2C companies that manufacture their own products and generally distribute via wholesale partners.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Gauge Your Digital Store Maturity

    Assessment: The Digital Store Playbook

    January 29, 2021 Emily Pfeiffer, Madeline Cyr

    Digital business leaders who are driving digital store transformation initiatives need a clear plan for how technology will transform the store. Plus, they need the skills to influence others in the firm to buy into that vision. This report guides digital business leaders through Forrester's digital store maturity assessment so they can gauge where their firm is on its journey and discover which core dimensions they need to strengthen or develop.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The State Of The US Grocery Shopper — COVID-19

    US Grocery Shopper Behaviors In The New Normal

    December 22, 2020 Sucharita Kodali, Madeline Cyr

    Throughout waves of shutdowns and fears that the coronavirus pandemic has resurged, one place where online adults still show up is in grocery stores. In this way, the pandemic has essentially handed the grocery industry a golden ticket — as long as grocers update their existing in-store and (as yet often fledgling) digital capabilities. To truly take advantage of the sector's success, grocery store executives need to understand how their customers' expectations and behaviors around grocery shopping have changed in the short term and how they will evolve in the long term.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Digital Go-To-Market Review: Beauty Brands, 2020

    Smart Brands Prioritize Direct-To-Consumer Sales And E-Control

    November 24, 2020 Sucharita Kodali, Madeline Cyr

    Brands that have traditionally sold through wholesale channels must adapt to the drastically evolving retail environment. Forrester's Digital Go-To-Market Review evaluates brands across the attributes essential to their long-term success, including the strength of their direct-to-consumer (DTC) operations. This report focuses on beauty brands, specifically cosmetics, skin care, and personal hygiene products. In this research, "brands" are primarily B2C companies that manufacture their own products and generally distribute via wholesale partners.

  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Retail Quarterly Earnings Review, Q2 2020

    Highlights From 25 Retail Q2 2020 Earnings Call Transcripts

    October 30, 2020 Fiona Swerdlow, Madeline Cyr

    As consumers demand more than ever from the retail experience, retailers and brands are investing to rethink and reinvent those experiences. The Forrester Retail Quarterly Earnings Review highlights key insights from the earnings calls of 25 publicly traded retail companies.

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