Madeline   Cyr

Madeline Cyr

Researcher Serving eBusiness & Channel Strategy Professionals

Madeline is a researcher serving digital business strategy professionals. She supports the digital business team’s research on strategy and technology that affect retail and eCommerce. She is also interested in security, privacy, and social corporate values.

Previous Work Experience

Prior to becoming a researcher, Madeline was a senior research associate on the security and risk team. In that role, Madeline contributed to covering Zero Trust security, threat intelligence, and digital risk protection.

Education

Madeline holds a BS in natural resource economics and an MS in resource economics from the University of Massachusetts Amherst.

Madeline Cyr

Researcher Serving eBusiness & Channel Strategy Professionals

Madeline is a researcher serving digital business strategy professionals. She supports the digital business team’s research on strategy and technology that affect retail and eCommerce. She is also interested in security, privacy, and social corporate values.

Previous Work Experience

Prior to becoming a researcher, Madeline was a senior research associate on the security and risk team. In that role, Madeline contributed to covering Zero Trust security, threat intelligence, and digital risk protection.

Education

Madeline holds a BS in natural resource economics and an MS in resource economics from the University of Massachusetts Amherst.

Madeline Cyr's Research

Most RecentMost Popular
  • For eBusiness & Channel Strategy Professionals

    REPORT: The Forrester Retail Quarterly Earnings Review, Q3 2019

    Highlights From 21 Retail Q3 2019 Earnings Call Transcripts

    January 17, 2020 Fiona Swerdlow, Madeline Cyr

    As today's empowered consumers demand more of the retail experience than ever before, leading retailers and brands are investing to rethink and reinvent their customers' cross-touchpoint experiences. The Forrester Retail Quarterly Earnings Review highlights key quotes and trends from the earnings calls of 21 publicly traded retail companies. See the accompanying PDF to learn about Amazon’s one-day delivery program and JCPenny’s “brand-defining store,” among other highlights.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Research Overview: Optimize Digital Commerce Delivery And Returns In The US

    December 26, 2019 Sucharita Kodali, Madeline Cyr

    This document is an overview of the "Returns, Last Mile, And Same Day Delivery" research series with links to the documents it contains. Brands are grappling with rising consumer expectations for delivery and returns of their digital sales. Established retailers like Nordstrom and Bloomingdale's as well as digitally native startups have raised that bar by offering free, fast delivery and flexible returns — but at a cost. This series lays out how retailers should optimize their last-mile and return strategies to meet customer expectations while remaining cost-effective.

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