Madeline King's Research
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For eBusiness & Channel Strategy Professionals
REPORT: The Forrester Digital Experience Review™: Global Mobile Banking Apps Summary, 2020
Benchmarks: The Digital Banking Strategy Playbook
December 28, 2020 Peter Wannemacher, Gina Bhawalkar, Karine Cardona-Smits, Zhi-Ying Barry, Riccardo Pasto, Arnav Gupta, Amit Bhatia, Madeline King, Luis Deya
Mobile apps have become the touchpoint of choice for millions of banking customers to manage their finances. With expectations rising, digital banking teams know they need to continuously iterate their mobile apps to ensure that they build their mobile banking experiences around customer needs. This report helps digital banking executives understand what mobile features are being offered globally today, identify best practices, and find new ways to improve their own mobile services.