WHY READ THIS PLAYBOOK
The mobile mind shift is an expectation that an individual can get what she wants in her immediate context and moments of need. The shift is a global phenomenon that is happening now, not only with powerful customers who have incredibly high expectations, but with the empowered employees of your enterprise who demand to use any mobile app or cloud service to better serve them. Unfortunately, many security and risk (S&R) leaders are unprepared to support their enterprise's mobile strategy for customers or employees. They struggle to balance security and privacy concerns with the importance of user experience and the business objectives of the enterprise. And in many cases, they are not even a part of the ideation, design, engineering, and analytics of the customer-facing mobile strategy; instead, they are content to focus on workforce enablement, myopically focused on BYOD and blissfully unaware of the value and vital role they can play as a champion of customer security and privacy and as the team that can actually enable higher value mobile engagement through innovative security technologies. This executive overview provides an end-to-end look at what it takes to discover, plan, act, and optimize for a successful mobile security strategy in the enterprise.