WHY READ THIS PLAYBOOK
The mobile mind shift is an expectation that an individual can get what he or she wants in their immediate context and moment of need. This shift applies to your customers and your employees. Unfortunately, many security leaders are unprepared to support their enterprise's mobile strategy for customers and employees. They struggle to balance security and privacy concerns with the importance of user experience and the business objectives of the enterprise. In many cases, security leaders are not even a part of the ideation, design, engineering, and analytics of the customer-facing mobile strategy; instead, they focus myopically on BYOD and lose the opportunity to champion both customer security and customer experience. This executive overview provides an end-to-end look at what it takes to discover, plan, act, and optimize for a successful mobile security strategy in the enterprise.