The use of machines, tools and labor to make things for use or sale. Most commonly applied to industrial production, in which raw materials are transformed into finished goods on a large scale.

Latest Research

  • For CIO Professionals

    REPORT: Leverage A Portfolio Of Innovation In Your Industry For Market Leadership

    Automotive Industry Uses Five Innovation Types To Arrive At Success

    October 17, 2018 James Staten, Frank E. Gillett

    Market leaders in the automotive industry are prioritizing innovation types that help them drive market change rather than simply respond to those disrupting the market. CIOs wanting to lead their market in other industries need to know that, while it's necessary to respond to disruptors, the most effective strategy is to use the disruptor's methodology: Identify an emerging customer need that you can address through new offerings and services. This report details five innovation types to help CIOs achieve market success.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Case Study: How Carbon Redefined Customer Service In 3D Printing

    October 16, 2018 Daniel Hong, Laura Naparstek

    Digital business professionals aspire to disrupt their industries by offering differentiated customer service experiences that drive loyalty and revenue. Carbon disrupts the already disruptive 3D printing market with internet of things (IoT)-fueled experiences that underpin a predictive customer service model, helping it to enrich and maintain customer relationships. This case study unpacks Carbon's customer service practices and highlights the strategic advantages and savings in cost, time, and effort its support and sales model have generated.

  • For CIO Professionals

    REPORT: Emerging Technology Spotlight: Additive Manufacturing

    Additive Manufacturing Transforms The Products We Use Daily

    October 15, 2018 Carlton A. Doty

    Advancements in 3D-printing technology stand poised to revolutionize the way mass-produced products are made. With additive manufacturing, a technology-enabled process, manufacturers can accelerate time-to-market, reduce supply chain costs, increase returns on parts, and enable mass customization. Meanwhile, barriers to entry in manufacturing will decrease, allowing new competitors to enter and disrupt markets. CIOs and business technology leaders should read this brief to understand how to gain competitive advantage through additive methods.

  • For Customer Experience Professionals

    REPORT: How Customer Experience Drives Business Growth, 2018

    The Revenue And Business Growth Impact Of Investing In CX For 18 Industries

    September 21, 2018 Maxie Schmidt-Subramanian, Laura Garvin Tramm

    Many customer experience (CX) pros find it hard to show the business impact of improving CX. That's why Forrester built industry-specific models that demonstrate how CX improvements drive growth through increasing customer loyalty. This report shows the business impact of improving CX for 18 of the industries we cover in Forrester's Customer Experience Index (CX Index™). CX pros can use the insights in this report to make the case for investing in customer experience. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. This year, we added a model for midscale hotels to the analysis.

  • For B2C Marketing Professionals

    REPORT: Spend On Marketing Performance Measurement Doubles By 2023

    Benchmarks: The Marketing Measurement And Insights Playbook

    September 17, 2018 Jim Nail

    Marketing performance measurement is becoming increasingly data-driven, applying sophisticated statistical analytic approaches to link marketing to revenue. Demand for software and services supporting these advanced approaches will nearly double by 2023. Marketers who disregard this trend should read this report to understand the risk of falling behind competitors who embrace these powerful tools.

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