The use of machines, tools and labor to make things for use or sale. Most commonly applied to industrial production, in which raw materials are transformed into finished goods on a large scale.

Latest Research

  • For CIO Professionals

    REPORT: Center Your Manufacturing Digital Transformation On The Customer

    Customer Experience Leadership Is Up For Grabs

    March 12, 2018 Ashutosh Sharma

    Most digital transformation initiatives in manufacturing industries are about improving operational efficiencies. Connected products help establish a connection with customers, but manufacturers need to leverage this relationship better. Manufacturing CIOs have an opportunity to help their business become customer-obsessed and win the customer experience (CX) game. This report describes how CIOs can drive differentiation by putting the customer at the center of their business.

  • For CIO Professionals

    REPORT: Untangle Digital Twin As Part Of Your Digital Product Strategy

    Three Digital Twin Scenarios And How They Drive Business Value

    February 26, 2018 Nate Fleming

    The term digital twin is thrown around a lot these days as a key aspect of the internet of things (IoT). But the term has several definitions depending on what part of your organization is referring to the term or what vertical you play in. This report helps CTOs and CIOs understand the range of industry definitions, the paths to creation, and potential effects of digital twin on how product companies interact with customers.

  • For Application Development & Delivery Professionals

    REPORT: CRM Goes Vertical In The Age Of The Customer

    Landscape: The CRM Playbook

    February 22, 2018 Kate Leggett

    Application development and delivery (AD&D) professionals who support CRM cannot afford failed technology initiatives. They increasingly deploy CRM solutions that are verticalized to leverage industry-specific best practices, focus scarce technology organization resources on innovation and differentiation, and decrease time-to-value. This report showcases vertical CRM solutions across seven industries and offers a decision framework for choosing the right type.

  • For CIO Professionals

    REPORT: It's Not Easy For An Industrial Product Company To Build A Software Platform Business

    Lessons From GE's Bumpy Digital Transformation Journey In 2017

    February 21, 2018 Nigel Fenwick, Brian Hopkins, Frank E. Gillett, Paul Miller, Michele Pelino

    General Electric (GE) has been on a journey of digital transformation since at least 2014. But GE's new digital business unit hit unexpected bumps in the road in 2017. This report examines the challenges GE has faced and outlines some of the lessons CIOs and CTOs can learn about creating a software company inside an industrial giant.

  • For CMO Professionals

    REPORT: Case Study: Honda Puts Brand Effectiveness In High Gear With Consumer Neuroscience

    Performance Management: The Brand Experience Playbook

    February 6, 2018 Dipanjan Chatterjee

    Honda used consumer neuroscience to test several advertising creative executions. This enabled the car company to unearth findings that optimized its campaigns in a way it could never imagine doing with traditional testing. CMOs: If you are designing consumer-facing communications or experiences, such as video ads, user interfaces, or retail experiences, this report will open your eyes to a new and far more effective way to measure and optimize your efforts.

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