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  • For CIO Professionals

    REPORT: Machine Makers And Users Fight For Control Of Machine Data

    Clarify Data Flows Before Investing In Machine-As-A-Service Business Models

    July 7, 2020 Paul Miller

    Connected machines generate a wealth of data — data that's valuable to machine makers optimizing their machines and to machine users optimizing their businesses. It may also be useful to third parties delivering financing or services tied to the machines or the outcomes they support. This report helps technology and business leaders understand the implications for their businesses.

  • For CIO Professionals

    REPORT: Forrester Infographic: What's All The Fuss About Digital Twin?

    June 30, 2020 Paul Miller

    CIOs and tech leaders continue to struggle with defining and realizing the true possibilities and opportunities associated with digital twin technology. This infographic explains the core characteristics of a digital twin and highlights current levels of interest and adoption across industries.

  • For CIO Professionals

    REPORT: Case Study: Haier Builds An Adaptive Enterprise

    How A Global Manufacturer Delivers Future-Focused Customer Obsession

    June 12, 2020 Guannan Lu, Danny Mu, Frederic Giron

    Customer-obsessed firms are winning today — but applying the methods that put them in this position doesn't assure their future success. To increase their chances of success, firms must embrace an adaptive strategy, reconfiguring their underlying business concepts to enable future customer obsession. Haier's adaptive strategy helps the company win today — even during the COVID-19 crisis — and prepare for tomorrow's opportunities. This case study shows CIOs and other execs how to foster adaptiveness from the organizational, marketing, and technology perspectives.

  • For Customer Experience Professionals

    REPORT: Delight The Right Customers To Build A Successful Business

    June 9, 2020 TJ Keitt

    Businesses often chase high overall customer experience (CX) scores. But these beacon metrics, which measure the average experience across all customers, provide limited insights to business leaders on how the organization is really doing. We analyzed the scores from individual customers of top brands and determined that a small percentage of customers having unusually positive experiences drive a disproportionate amount of business success. This report gives CX pros a method for identifying customers whose positive experiences ensure the business thrives.

  • For B2C Marketing Professionals

    REPORT: New Tech: Influencer Marketing Solutions, Q2 2020

    Forrester's Landscape Overview Of 47 Providers

    May 11, 2020 Ryan Skinner

    Today, most marketing organizations use influencers — often hundreds of them — to drive product awareness, brand storytelling, and sales. But managing influencers, from identification and negotiation to compliance and measurement, is notoriously difficult. Fortunately, influencer marketing solution (IMS) vendors are here to help. This report gives B2C marketers an overview of the emerging vendors in this busy and buzzy field of software and services providers.

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