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Marc   Jacobson

Marc Jacobson

Principal Data Consultant, TL Serving Customer Insights Professionals

As a principal consultant and team leader with Forrester, Marc applies market research techniques to help inform and address the business opportunities and challenges facing technology vendors and service providers. Marc works with clients across the consulting project life cycle, including crafting and executing solutions, conducting analysis, and leading project delivery. Recently, Marc has focused on customer experience measurement studies, market opportunity assessments, and purchase journey analysis.

Marc has played a leading role in helping Forrester develop and commercialize the B2B technology Customer Experience (CX) Index framework. Marc is passionate about using data to improve the business and marketing strategy of his clients, and his projects often include advanced analytic techniques such as regression modeling, conjoint analysis, and correspondence analysis. Marc’s professional experience as a strategy consultant, marketing practitioner, and corporate strategist spans 20 years in the technology industry.

Previous Work Experience

Prior to joining Forrester, Marc was the global head of marketing and strategy for Wipro Technologies' Media and Telecom Business Unit. In this role, Marc was responsible for all marketing programs and the go-to-market strategy of a billion-dollar technology services business. Marc also has experience as a product strategy consultant and industry analyst.

Education

Marc graduated from the University of Massachusetts at Amherst, earning a B.A. in social thought and political economy.

Marc Jacobson

Principal Data Consultant, TL Serving Customer Insights Professionals

As a principal consultant and team leader with Forrester, Marc applies market research techniques to help inform and address the business opportunities and challenges facing technology vendors and service providers. Marc works with clients across the consulting project life cycle, including crafting and executing solutions, conducting analysis, and leading project delivery. Recently, Marc has focused on customer experience measurement studies, market opportunity assessments, and purchase journey analysis.

Marc has played a leading role in helping Forrester develop and commercialize the B2B technology Customer Experience (CX) Index framework. Marc is passionate about using data to improve the business and marketing strategy of his clients, and his projects often include advanced analytic techniques such as regression modeling, conjoint analysis, and correspondence analysis. Marc’s professional experience as a strategy consultant, marketing practitioner, and corporate strategist spans 20 years in the technology industry.

Previous Work Experience

Prior to joining Forrester, Marc was the global head of marketing and strategy for Wipro Technologies' Media and Telecom Business Unit. In this role, Marc was responsible for all marketing programs and the go-to-market strategy of a billion-dollar technology services business. Marc also has experience as a product strategy consultant and industry analyst.

Education

Marc graduated from the University of Massachusetts at Amherst, earning a B.A. in social thought and political economy.