Marc   Jacobson

Marc Jacobson

Principal, Data Insights Serving Customer Insights Professionals

As a principal, data insights, at Forrester Research, Marc focuses on applying primary research data to help address the business opportunities and challenges facing technology vendors and service providers. Marc works primarily with data from Forrester's Business Technographics® product, covering technology adoption, trends, barriers, and drivers, as well as the customer journey of a wide range of B2B technologies and services.

Marc is also responsible for Business Technographics survey design, research methodology, and the development of analytical frameworks that turn Forrester's data into meaningful and actionable client insights. Marc is passionate about using data to improve the business and marketing strategy of his clients.

Previous Work Experience

Prior to joining Forrester, Marc was the global head of marketing and strategy for Wipro Technologies' Media and Telecom Business Unit. In this role, Marc was responsible for all marketing programs and the go-to-market strategy of a billion-dollar technology services business. Marc also has experience as a product strategy consultant and industry analyst.

Education

Marc graduated from the University of Massachusetts at Amherst, earning a B.A. in social thought and political economy.

Marc Jacobson

Principal, Data Insights Serving Customer Insights Professionals

As a principal, data insights, at Forrester Research, Marc focuses on applying primary research data to help address the business opportunities and challenges facing technology vendors and service providers. Marc works primarily with data from Forrester's Business Technographics® product, covering technology adoption, trends, barriers, and drivers, as well as the customer journey of a wide range of B2B technologies and services.

Marc is also responsible for Business Technographics survey design, research methodology, and the development of analytical frameworks that turn Forrester's data into meaningful and actionable client insights. Marc is passionate about using data to improve the business and marketing strategy of his clients.

Previous Work Experience

Prior to joining Forrester, Marc was the global head of marketing and strategy for Wipro Technologies' Media and Telecom Business Unit. In this role, Marc was responsible for all marketing programs and the go-to-market strategy of a billion-dollar technology services business. Marc also has experience as a product strategy consultant and industry analyst.

Education

Marc graduated from the University of Massachusetts at Amherst, earning a B.A. in social thought and political economy.