Mark   Grannan

Mark Grannan

Senior Analyst Serving Application Development & Delivery Professionals

Mark serves Application Development & Delivery (AD&D) Professionals and helps Forrester clients understand digital experience solutions to drive better engagement with their customers and partners. His research focuses on the architectural evolution of digital experience (DX) platforms, including web content management (web CMS), digital self-service scenarios and portal technologies, responsive web design (RWD), and digital performance.

Previous Work Experience

Prior to his current role as an analyst, Mark was a researcher on the AD&D team and senior research associate on the Sourcing & Vendor Management (SVM) team. In that role, he focused on SVM organizational structure, business case strategy, and automation tools while continuing to stay abreast of the dynamics of global IT services relationships. He interviewed hundreds of IT professionals and technology vendors while conducting primary and secondary research for research reports and consulting engagements, including pricing and licensing agreements, sourcing global telecom services, and defining innovation in outsourcing relationships. Before joining Forrester, Mark served in marketing and operational roles at Tappé Associates, an architecture and planning firm, and MDT Advisers, a quantitative investment management firm.

Education

Mark graduated from Boston University with a B.A. in international relations with a concentration in economics.

Mark Grannan

Senior Analyst Serving Application Development & Delivery Professionals

Mark serves Application Development & Delivery (AD&D) Professionals and helps Forrester clients understand digital experience solutions to drive better engagement with their customers and partners. His research focuses on the architectural evolution of digital experience (DX) platforms, including web content management (web CMS), digital self-service scenarios and portal technologies, responsive web design (RWD), and digital performance.

Previous Work Experience

Prior to his current role as an analyst, Mark was a researcher on the AD&D team and senior research associate on the Sourcing & Vendor Management (SVM) team. In that role, he focused on SVM organizational structure, business case strategy, and automation tools while continuing to stay abreast of the dynamics of global IT services relationships. He interviewed hundreds of IT professionals and technology vendors while conducting primary and secondary research for research reports and consulting engagements, including pricing and licensing agreements, sourcing global telecom services, and defining innovation in outsourcing relationships. Before joining Forrester, Mark served in marketing and operational roles at Tappé Associates, an architecture and planning firm, and MDT Advisers, a quantitative investment management firm.

Education

Mark graduated from Boston University with a B.A. in international relations with a concentration in economics.

Mark Grannan's Research

Most RecentMost Popular
  • For Application Development & Delivery Professionals

    REPORT: Rethink Metrics To Gain DX Traction

    Performance Management: The Digital Experience Delivery Playbook

    December 6, 2018Mark Grannan, Danielle Jessee

    Traditional, centralized application development and delivery (AD&D) teams often measure only two things: time and budget. Without the right metrics, AD&D doesn't have clarity about digital experience (DX) priorities, and marketing and the business won't see AD&D's value. To gain a seat at the DX strategy table, AD&D must align its metrics with those of marketing and business groups. This report outlines best practices to help centralized AD&D professionals pivot to a DX strategy. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy. We revised this edition to factor in the latest research on DX delivery performance management.

  • For Application Development & Delivery Professionals

    REPORT: Coming Soon: Agile Content Curation And Orchestration Will Redefine CMS

    It's The End Of Web CMS As We Know It (And I Feel Fine)

    November 15, 2018Mark Grannan

    Web content management systems (CMSes) are evolving as channel-centric technologies give way to omnichannel digital efforts, boosting the value of content in all formats delivered to all users. As a result, application development and delivery (AD&D) pros and vendors should not stretch the category of web CMS any further beyond the current generation of solutions. We need a new container to meet tomorrow's challenges: Agile CMS.

  • For Application Development & Delivery Professionals

    REPORT: Forrester Analytics: Web Content Management Systems Forecast, 2017 To 2023 (Global)

    ForecastView Document

    November 15, 2018 Jennifer Adams, Mark Grannan

    The digital channel is increasingly the primary — and often the only — way companies interact with their customers. As such, it's critical to provide customers with an attractive and seamless digital experience. Forrester believes a better digital customer experience can drive faster revenue growth and profitability. Web content management systems (CMSes) are a key piece of the digital experience platform ecosystem, supporting digital customer experience across a customer's journey. In this data-driven report, we examine growth in spending on web CMSes.

  • For Application Development & Delivery Professionals

    REPORT: The Forrester Wave™: Web Content Management Systems, Q4 2018

    The 15 Providers That Matter Most And How They Stack Up

    November 15, 2018Mark Grannan

    In our 26-criterion evaluation of web content management system (web CMS) providers, we identified the 15 most significant ones — Acquia, Adobe, Amplience, Automattic, BloomReach, Contentful, CoreMedia, Crownpeak, Episerver, Kentico Software, Magnolia, OpenText, Progress, SDL, and Sitecore — and researched, analyzed, and scored them. This report shows how each provider measures up and helps digital experience (DX) and strategy professionals make the right choice.

  • For Application Development & Delivery Professionals

    REPORT: Now Tech: Web Content Management Systems, Q4 2018

    Forrester's Overview Of 34 Web Content Management System Providers

    November 14, 2018Mark Grannan

    You can use a web content management system (web CMS) to improve content processes, maximize content reuse across multiple channels, and deliver relevant experiences at scale. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Digital experience and strategy professionals should use Forrester's Now Tech report to understand the value they can expect from a web CMS provider and select vendors based on size and functionality.

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