Mark Grannan

Analyst serving Application Development & Delivery PROFESSIONALS

Mark serves Application Development & Delivery (AD&D) Professionals and helps Forrester clients understand digital experience solutions to drive better engagement with their customers. His research focuses on responsive web design (RWD) planning, pitfalls and best practices, and the broader evolution of digital experience delivery software and services offerings.

Previous Work Experience

Prior to his current role as an analyst, Mark was a researcher on the AD&D team and senior research associate on the Sourcing & Vendor Management (SVM) team. In that role, he focused on SVM organizational structure, business case strategy, and automation tools while continuing to stay abreast of the dynamics of global IT services relationships. He interviewed hundreds of IT professionals and technology vendors while conducting primary and secondary research for research reports and consulting engagements, including pricing and licensing agreements, sourcing global telecom services, and defining innovation in outsourcing relationships. Before joining Forrester, Mark served in marketing and operational roles at Tappé Associates, an architecture and planning firm, and MDT Advisers, a quantitative investment management firm.

Education

Mark graduated from Boston University with a B.A. in international relations with a concentration in economics.

Research Coverage

Mark Grannan's Research

  • For Application Development & Delivery Professionals

    Report: Digital Experience Technology Integration: Go Beyond Just A Basket Of Solutions

    Technical integration is a major pain point for application development and delivery (AD&D) professionals supporting digital experience (DX). While vendor platforms increasingly want to tell an ...

    • For Application Development & Delivery Professionals

      Report: The Integration Imperative Of Digital Experiences

      Customers demand consistent and contextual experiences, yet digital experience strategies, teams, and technologies often reinforce silos across a customer's journey rather than connect them. App...

      • Downloads: 128
    • For Application Development & Delivery Professionals

      Report: Make The Cloud A Foundation Of Your Digital Experience Platform Strategy

      The digital experience (DX) platform market has been slow to move to the cloud. Fortunately, major digital experience platform vendors like Adobe and SAP hybris are now embracing the cloud to de...

      • Downloads: 136
    • For Application Development & Delivery Professionals

      Report: CDN And Digital Performance Vendor Landscape, Q3 2015

      This report is a companion to Forrester's "Market Overview: CDN Platforms And Digital Performance Services" report. This report helps application development and delivery (AD&D) pros pick the be...

      • Downloads: 365
    • For Application Development & Delivery Professionals

      Report: Market Overview: CDN Platforms And Digital Performance Services

      Content delivery networks (CDNs) have been around for 15 years using localized caching to improve web performance. But the relentless growth in mobile engagement and the demands of digital exper...

      • Downloads: 381
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