For Application Development & Delivery Professionals

REPORT: Implement Essential Change Management Practices To Improve Digital Experience Delivery

Continuous Improvement: The Digital Experience Delivery Playbook

August 8, 2018Mark Grannan

So, you've finished your first major digital experience delivery project: You've launched the app, modernized the website, and integrated your digital experience technologies. Now, you must create a sustainable digital experience delivery organization that can quickly adapt to future conditions and deliver on your needs today. This report helps application development and delivery (AD&D) pros understand how to do this by incorporating a robust change management strategy to support ongoing improvements to digital experience initiatives. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

For Application Development & Delivery Professionals

REPORT: Five Essential Digital Experience Governance Practices

Processes: The Digital Experience Delivery Playbook

July 20, 2018Mark Grannan

Governance is the dreaded "G-word" for many organizations: It paints a picture of archaic rules, ineffective bureaucracy, and outdated processes that stifle innovation. But given the cross-organizational nature of delivering digital experiences, governance is essential. This report provides a governance framework for application development and delivery (AD&D) professionals. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance. We're now updating it to factor in new ideas and interviews.

For Application Development & Delivery Professionals

REPORT: The State Of DX 2018: Priorities Thwarted By Legacy Foundations

Benchmarks: The Digital Experience Delivery Playbook

July 19, 2018Mark Grannan

What are your digital experience priorities? What barriers are you facing to elevate your personalization strategy? How are you stitching your metrics together to create alignment? Forrester's annual digital business and experience online panel survey highlights where digital leaders continue the fight to elevate their organizations' digital maturity.

For eBusiness & Channel Strategy Professionals

REPORT: Revamp Site Search To Jump-Start AI, Chat, And Personalization

July 19, 2018Mark Grannan

Far from being "old school," site search is essential to the success of high-profile areas such as artificial intelligence (AI), personalization, and conversational engagement. But the site search market itself is in flux: Google is exiting search, retiring both service and appliance offerings, and long-time enterprise solutions like Endeca no longer sell as standalones. Digital business pros must harness search taxonomies and rules as the key to unifying content repositories and supporting next-generation "conversational" experiences. Digital business leaders in healthcare, retail, financial services, and other industries must master the market forces and options for site search — or jeopardize the projected ROI of their investments in these high-priority, emerging business areas.

For Application Development & Delivery Professionals

REPORT: Deliver The Right Rich Media Every Time

April 6, 2018Mark Grannan

Consumers have an appetite for rich media, and the amount of content out there is exploding in an attempt to satisfy them. Unfortunately, the bandwidth available to your creative team is static and insufficient to support the creation of a myriad of options. Making matters worse, consumers lose patience when experiences are slow to render or play. Application development and delivery (AD&D) professionals need to understand when and how to optimize rich media to create digital experiences that will enable their creative counterparts and delight customers.