Mark Grannan

Analyst serving Application Development & Delivery PROFESSIONALS

Mark serves Application Development & Delivery (AD&D) Professionals and helps Forrester clients understand digital experience solutions to drive better engagement with their customers. His research focuses on responsive web design (RWD); digital performance and content delivery networks (CDN's); self-service scenarios and portal technologies; and the architectural evolution of digital experience (DX) platforms.

Previous Work Experience

Prior to his current role as an analyst, Mark was a researcher on the AD&D team and senior research associate on the Sourcing & Vendor Management (SVM) team. In that role, he focused on SVM organizational structure, business case strategy, and automation tools while continuing to stay abreast of the dynamics of global IT services relationships. He interviewed hundreds of IT professionals and technology vendors while conducting primary and secondary research for research reports and consulting engagements, including pricing and licensing agreements, sourcing global telecom services, and defining innovation in outsourcing relationships. Before joining Forrester, Mark served in marketing and operational roles at Tappé Associates, an architecture and planning firm, and MDT Advisers, a quantitative investment management firm.

Education

Mark graduated from Boston University with a B.A. in international relations with a concentration in economics.

Mark Grannan's Research

  • For Application Development & Delivery Professionals

    Report: Brief: Developers Must Shape Digital Experience Platform Investments

    Application development and delivery (AD&D) professionals should routinely evaluate their technology portfolios that support customer-facing digital experience (DX) to reveal where a unified pla...

    • Downloads: 38
  • For eBusiness & Channel Strategy Professionals

    Report: Optimize Performance For Global And Mobile eCommerce

    eBusiness leaders can't assume that existing investments in data centers, bandwidth, and content delivery networks (CDNs) will be sufficient to ensure blazing-fast speeds in faraway markets or o...

    • Downloads: 999
  • For Application Development & Delivery Professionals

    Report: The Rise Of The Headless Content Management System

    Compelled by the need to deliver content-rich digital interactions on mobile, Web, and everywhere, application development and delivery (AD&D) professionals supporting content management technol...

    • Downloads: 190
  • For Application Development & Delivery Professionals

    Report: Brief: CDN's Role In Continuous Delivery And DevOps

    As application development and delivery (AD&D) teams release more rapidly or as the business pushes more campaigns and tries new ideas, every element in the technology stack is changing in respo...

    • Downloads: 84
  • For Application Development & Delivery Professionals

    Report: Drive Unified Digital Customer Experiences With Better Technology Strategies

    Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) leaders of front-office, web, mobile, and digital development must step up t...

    • Downloads: 2389
View all of Mark Grannan's Research

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