For Application Development & Delivery Professionals

REPORT: Ten Ways To Get The Most Out Of Your Adobe Investment

September 14, 2018Mark Grannan, Ted Schadler

Adobe's Experience Cloud (AEC) continues to grow in capabilities, complexity, and overall enterprise spend. As a result, many digital leaders find themselves asking, "Are we getting enough value for this premium set of products?" Often the answer is "no" because they're leaving significant portions of functionality on the table. Digital leaders should follow 10 steps for the broader AEC, while Adobe Experience Manager (AEM) Sites buyers and owners should use eight tactics.

For Application Development & Delivery Professionals

REPORT: Digital Experience Technology Integration: Go Beyond Just A Basket Of Solutions

Tools And Technology: The Digital Experience Delivery Playbook

September 7, 2018Mark Grannan

Technical integration is a major pain point for application development and delivery (AD&D) professionals supporting digital experience (DX). While vendors increasingly want to tell an end-to-end story to support unified experiences, organizations often don't adopt a single-vendor solution set and must own their DX architecture and strategy. AD&D professionals should embrace innovation mindsets to connect content, data, and systems to unify workflows that drive unified experiences over time and across touchpoints. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

For Application Development & Delivery Professionals

REPORT: The Integration Imperative Of Digital Experiences

Vision: The Digital Experience Delivery Playbook

August 31, 2018Mark Grannan

Customers demand consistent, contextual experiences, yet digital experience (DX) strategies, teams, and technologies often reinforce silos across a customer's journey. Application development and delivery (AD&D) professionals must integrate these silos, make integration core to their DX platform strategy, and collaborate with marketing and business colleagues to build a shared vision for DX technologies — all while keeping pace with the demand for net-new experiences. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

For Application Development & Delivery Professionals

REPORT: Drive Unified Digital Customer Experiences With Better Technology Strategies

Executive Overview: The Digital Experience Delivery Playbook

August 28, 2018Mark Grannan, Stephen Powers

Digital customer experience (CX) is a key business differentiator, so application development and delivery (AD&D) professionals must step up to support their firms' initiatives. To partner with marketing and business leaders, AD&D pros must transform their organizations, platforms, and processes. This executive overview describes the opportunity for AD&D — and how to create a digital customer experience delivery strategy that supports your marketing and business peers — from vision to implementation to ongoing optimization. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

For Application Development & Delivery Professionals

REPORT: How Federated Digital Teams Drive Pace At Scale

Organization: The Digital Experience Delivery Playbook

August 27, 2018 Martin Gill, Mark Grannan

The explosion of devices, platforms, and channels means digital experience leaders face unprecedented complexity. And in a multibrand, multiregion, multiproduct business, it's easy to see why the question — "How do I organize my digital team?" — is top of mind. There's no one answer, but there are three common patterns, two of which break at scale. This report covers how to organize your team to manage a multidimensional digital experience challenge.