Mark Grannan

Senior Analyst Serving Application Development & Delivery Professionals

Mark serves Application Development & Delivery (AD&D) Professionals and helps Forrester clients understand digital experience solutions to drive better engagement with their customers and partners. His research focuses on the architectural evolution of digital experience (DX) platforms, including web content management (web CMS), digital self-service scenarios and portal technologies, responsive web design (RWD), and digital performance.

Previous Work Experience

Prior to his current role as an analyst, Mark was a researcher on the AD&D team and senior research associate on the Sourcing & Vendor Management (SVM) team. In that role, he focused on SVM organizational structure, business case strategy, and automation tools while continuing to stay abreast of the dynamics of global IT services relationships. He interviewed hundreds of IT professionals and technology vendors while conducting primary and secondary research for research reports and consulting engagements, including pricing and licensing agreements, sourcing global telecom services, and defining innovation in outsourcing relationships. Before joining Forrester, Mark served in marketing and operational roles at Tappé Associates, an architecture and planning firm, and MDT Advisers, a quantitative investment management firm.

Education

Mark graduated from Boston University with a B.A. in international relations with a concentration in economics.

Print Bio

Mark Grannan

Senior Analyst Serving Application Development & Delivery Professionals

Previous Work Experience

Education

Mark graduated from Boston University with a B.A. in international relations with a concentration in economics.

Research Coverage

Mark Grannan's Research

Most RecentMost Popular

For Application Development & Delivery Professionals

REPORT: Deliver The Right Rich Media Every Time

April 6, 2018Mark Grannan

Consumers have an appetite for rich media, and the amount of content out there is exploding in an attempt to satisfy them. Unfortunately, the bandwidth available to your creative team is static and insufficient to support the creation of a myriad of options. Making matters worse, consumers lose patience when experiences are slow to render or play. Application development and delivery (AD&D) professionals need to understand when and how to optimize rich media to create digital experiences that will enable their creative counterparts and delight customers.
For Application Development & Delivery Professionals

REPORT: Five Essential Digital Experience Governance Practices

Processes: The Digital Experience Delivery Playbook

December 4, 2017Mark Grannan

Governance is the dreaded "G-word" for many organizations: It paints a picture of archaic rules, ineffective bureaucracy, and outdated processes that stifle innovation. But given the cross-organizational nature of delivering digital experiences, governance is essential. This report provides a governance framework for application development and delivery (AD&D) professionals. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance. We're now updating it to factor in new ideas and interviews.
For Application Development & Delivery Professionals

REPORT: Assess Your Digital Experience Delivery Maturity

Assessment: The Digital Experience Delivery Playbook

October 26, 2017 Danielle Jessee, Mark Grannan

How should application development and delivery (AD&D) pros assess their maturity in delivering digital customer experience initiatives? This report asks questions such as: Do you have the right culture and people in place to deliver on this new imperative? Do you have strategic scenarios to achieve your goals? Are you using customer insights to fuel continuous development and improvement? Do you have the right technology portfolio to support your strategy? Use this report's maturity framework to evaluate your current state and identify key areas for improvement. This report was last published in June 2016. Forrester reviews and updates it periodically for continued relevance and accuracy, most recently in October 2017.
For Application Development & Delivery Professionals

REPORT: Vendor Landscape: Digital Experience Portals

Ding-Dong! The Salesman's Dead — Long Live Self-Service

October 13, 2017Mark Grannan

Portal scenarios are critical to delivering secure web and mobile experiences on top of back-end and transaction systems of record. They must be part of your modern digital experience (DX) platform strategy. The landscape of portal vendors is rapidly evolving as horizontal, vertical, and DIY options take on stalwarts like IBM and Oracle. This report helps application development and delivery (AD&D) professionals understand the market for digital experience portal solutions.
For Application Development & Delivery Professionals

REPORT: Implement Essential Change Management Practices To Improve Digital Experience Delivery

Continuous Improvement: The Digital Experience Delivery Playbook

October 11, 2017 Danielle Jessee, Mark Grannan

So, you've finished your first major digital experience delivery project: You've launched the app, modernized the website, and integrated your digital experience technologies. Now, you must create a sustainable digital experience delivery organization that is able to quickly adapt to future conditions in addition to delivering on your needs today. This report helps application development and delivery (AD&D) pros understand how to do this by incorporating a robust change management strategy to support ongoing improvements to digital experience initiatives. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

For Application Development & Delivery Professionals

REPORT: Drive Unified Digital Customer Experiences With Better Technology Strategies

Executive Overview: The Digital Experience Delivery Playbook

May 23, 2017Mark Grannan, Stephen Powers

Digital customer experience has become a key business differentiator, and application development and delivery (AD&D) professionals must step up to support their firms' initiatives. To partner with marketing and business leaders, AD&D pros must transform their organizations, platforms, and processes. This executive overview describes this opportunity for AD&D — and how to create a digital customer experience delivery strategy that supports your marketing and business counterparts, from vision to implementation to ongoing optimization. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
For Application Development & Delivery Professionals

REPORT: Vendor Landscape: Digital Experience Platforms

Three Classes Of Vendors Tackle The Multichannel Experience Mandate

May 16, 2016Mark Grannan, Danielle Jessee

Application development and delivery (AD&D) professionals need an array of software to create and manage the digital experience (DX). They must evaluate, implement, integrate, and build front-end experiences from a fragmented product landscape. Tech vendors try to help by bringing more complete digital experience portfolios to the market. In this report, we define the components of a digital experience platform, explore the vendors delivering these solutions, and provide insight into the approaches they take to enable the delivery of digital experiences. This report is an update of a previously published report. Forrester reviews and updates it periodically for continued relevance and accuracy.
For Application Development & Delivery Professionals

REPORT: Digital Experience Technology Integration: Go Beyond Just A Basket Of Solutions

Tools And Technology: The Digital Experience Delivery Playbook

January 19, 2017Mark Grannan

Technical integration is a major pain point for application development and delivery (AD&D) professionals supporting digital experience (DX). While vendors increasingly want to tell an end-to-end story to support unified experiences, organizations will almost never adopt a single-vendor solution set. Instead, they must own their digital experience architecture and strategy. AD&D professionals must develop this strategy to connect content, data, and systems to unify workflows that drive unified experiences over time and across touchpoints. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
For Application Development & Delivery Professionals

REPORT: Assess Your Digital Experience Delivery Maturity

Assessment: The Digital Experience Delivery Playbook

October 26, 2017 Danielle Jessee, Mark Grannan

How should application development and delivery (AD&D) pros assess their maturity in delivering digital customer experience initiatives? This report asks questions such as: Do you have the right culture and people in place to deliver on this new imperative? Do you have strategic scenarios to achieve your goals? Are you using customer insights to fuel continuous development and improvement? Do you have the right technology portfolio to support your strategy? Use this report's maturity framework to evaluate your current state and identify key areas for improvement. This report was last published in June 2016. Forrester reviews and updates it periodically for continued relevance and accuracy, most recently in October 2017.
For Application Development & Delivery Professionals

REPORT: Five Essential Digital Experience Governance Practices

Processes: The Digital Experience Delivery Playbook

December 4, 2017Mark Grannan

Governance is the dreaded "G-word" for many organizations: It paints a picture of archaic rules, ineffective bureaucracy, and outdated processes that stifle innovation. But given the cross-organizational nature of delivering digital experiences, governance is essential. This report provides a governance framework for application development and delivery (AD&D) professionals. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance. We're now updating it to factor in new ideas and interviews.