Mark Grannan

Analyst serving Application Development & Delivery PROFESSIONALS

Mark serves Application Development & Delivery (AD&D) Professionals and helps Forrester clients understand digital experience solutions to drive better engagement with their customers. His research focuses on responsive web design (RWD) planning, pitfalls and best practices, and the broader evolution of digital experience delivery software and services offerings.

Previous Work Experience

Prior to his current role as an analyst, Mark was a researcher on the AD&D team and senior research associate on the Sourcing & Vendor Management (SVM) team. In that role, he focused on SVM organizational structure, business case strategy, and automation tools while continuing to stay abreast of the dynamics of global IT services relationships. He interviewed hundreds of IT professionals and technology vendors while conducting primary and secondary research for research reports and consulting engagements, including pricing and licensing agreements, sourcing global telecom services, and defining innovation in outsourcing relationships. Before joining Forrester, Mark served in marketing and operational roles at Tappé Associates, an architecture and planning firm, and MDT Advisers, a quantitative investment management firm.

Education

Mark graduated from Boston University with a B.A. in international relations with a concentration in economics.

Research Coverage

Mark Grannan's Research

  • For Application Development & Delivery Professionals

    Report: Developers Beware: Google's Mobile-Friendly Search Will Bury Your Mobile-Unfriendly Sites

    On April 21, 2015, Google will change its search results for smartphones. When Google's new ranking algorithm deems a site to be mobile-friendly, the site will show up higher in search results. ...

    • Downloads: 88
  • For Application Development & Delivery Professionals

    Report: The Benefits Of The Responsive Web Go Far Beyond Design

    Responsive web design (RWD) brings a wealth of benefits if done right: faster development, higher performance, and better operations. Unfortunately, many organizations are held back by legacy te...

    • Downloads: 195
  • For Application Development & Delivery Professionals

    Report: Brief: Multidisciplinary Tag Management Will Boost Your Digital Experience Delivery

    Web browsers assemble pages from a growing number of third-party content sources, and third-party trackers measure aspects of the experience. This complexity slows experiences and fragments digi...

    • Downloads: 64
  • For Application Development & Delivery Professionals

    Report: Brief: Hybris Pivots To Digital Experience Delivery Platform Strategy

    On February 10th, hybris announced major changes to its portfolio. Hybris unveiled a new suite of packaged marketing capabilities, "SAP hybris Marketing solution," to complement the existing com...

    • Downloads: 88
  • For Application Development & Delivery Professionals

    Report: TechRadar™: Digital Customer Experience Technologies, Q1 2015

    Consumers are delighted by digital experiences that are effective, easy to use, and make the customer feel good. How are you going to keep up? Firms face an expanding ecosystem of technology sup...

    • Downloads: 361
View all of Mark Grannan's Research

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