Mark Grannan

Analyst serving Application Development & Delivery PROFESSIONALS

Mark serves Application Development & Delivery (AD&D) Professionals and helps Forrester clients understand digital experience solutions to drive better engagement with their customers. His research focuses on responsive web design (RWD); digital performance and content delivery networks (CDN's); self-service scenarios and portal technologies; and the architectural evolution of digital experience (DX) platforms.

Previous Work Experience

Prior to his current role as an analyst, Mark was a researcher on the AD&D team and senior research associate on the Sourcing & Vendor Management (SVM) team. In that role, he focused on SVM organizational structure, business case strategy, and automation tools while continuing to stay abreast of the dynamics of global IT services relationships. He interviewed hundreds of IT professionals and technology vendors while conducting primary and secondary research for research reports and consulting engagements, including pricing and licensing agreements, sourcing global telecom services, and defining innovation in outsourcing relationships. Before joining Forrester, Mark served in marketing and operational roles at Tappé Associates, an architecture and planning firm, and MDT Advisers, a quantitative investment management firm.


Mark graduated from Boston University with a B.A. in international relations with a concentration in economics.

Mark Grannan's Research

  • For Application Development & Delivery Professionals

    Report: Brief: Embrace Responsive+ Web Design

    Application development and delivery (AD&D) professionals are rapidly adopting responsive web design (RWD) to solve multi-device challenges. Unfortunately, poor examples of RWD soured some digit...

  • For Application Development & Delivery Professionals

    Report: Vendor Landscape: Digital Experience Platforms

    Application development and delivery (AD&D) professionals need an array of software to create and manage the digital experience (DX). They must evaluate, implement, integrate, and build front-en...

  • For Application Development & Delivery Professionals

    Report: Brief: Developers Must Shape Digital Experience Platform Investments

    Application development and delivery (AD&D) professionals should routinely evaluate their technology portfolios that support customer-facing digital experience (DX) to reveal where a unified pla...

  • For eBusiness & Channel Strategy Professionals

    Report: Optimize Performance For Global And Mobile eCommerce

    eBusiness leaders can't assume that existing investments in data centers, bandwidth, and content delivery networks (CDNs) will be sufficient to ensure blazing-fast speeds in faraway markets or o...

  • For Application Development & Delivery Professionals

    Report: The Rise Of The Headless Content Management System

    Compelled by the need to deliver content-rich digital interactions on mobile, Web, and everywhere, application development and delivery (AD&D) professionals supporting content management technol...

View all of Mark Grannan's Research

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