Mark   Grannan

Mark Grannan

Senior Analyst Serving Application Development & Delivery Professionals

Mark serves Application Development & Delivery (AD&D) Professionals and helps Forrester clients understand digital experience solutions to drive better engagement with their customers and partners. His research focuses on the architectural evolution of digital experience (DX) platforms, including web content management (web CMS), digital self-service scenarios and portal technologies, responsive web design (RWD), and digital performance.

Previous Work Experience

Prior to his current role as an analyst, Mark was a researcher on the AD&D team and senior research associate on the Sourcing & Vendor Management (SVM) team. In that role, he focused on SVM organizational structure, business case strategy, and automation tools while continuing to stay abreast of the dynamics of global IT services relationships. He interviewed hundreds of IT professionals and technology vendors while conducting primary and secondary research for research reports and consulting engagements, including pricing and licensing agreements, sourcing global telecom services, and defining innovation in outsourcing relationships. Before joining Forrester, Mark served in marketing and operational roles at Tappé Associates, an architecture and planning firm, and MDT Advisers, a quantitative investment management firm.

Education

Mark graduated from Boston University with a B.A. in international relations with a concentration in economics.

Mark Grannan

Senior Analyst Serving Application Development & Delivery Professionals

Mark serves Application Development & Delivery (AD&D) Professionals and helps Forrester clients understand digital experience solutions to drive better engagement with their customers and partners. His research focuses on the architectural evolution of digital experience (DX) platforms, including web content management (web CMS), digital self-service scenarios and portal technologies, responsive web design (RWD), and digital performance.

Previous Work Experience

Prior to his current role as an analyst, Mark was a researcher on the AD&D team and senior research associate on the Sourcing & Vendor Management (SVM) team. In that role, he focused on SVM organizational structure, business case strategy, and automation tools while continuing to stay abreast of the dynamics of global IT services relationships. He interviewed hundreds of IT professionals and technology vendors while conducting primary and secondary research for research reports and consulting engagements, including pricing and licensing agreements, sourcing global telecom services, and defining innovation in outsourcing relationships. Before joining Forrester, Mark served in marketing and operational roles at Tappé Associates, an architecture and planning firm, and MDT Advisers, a quantitative investment management firm.

Education

Mark graduated from Boston University with a B.A. in international relations with a concentration in economics.

Mark Grannan's Research

Most RecentMost Popular
  • For Application Development & Delivery Professionals

    REPORT: Ten Ways To Get The Most Out Of Your Adobe Investment

    September 14, 2018Mark Grannan, Ted Schadler

    Adobe's Experience Cloud (AEC) continues to grow in capabilities, complexity, and overall enterprise spend. As a result, many digital leaders find themselves asking, "Are we getting enough value for this premium set of products?" Often the answer is "no" because they're leaving significant portions of functionality on the table. Digital leaders should follow 10 steps for the broader AEC, while Adobe Experience Manager (AEM) Sites buyers and owners should use eight tactics.

  • For Application Development & Delivery Professionals

    REPORT: Digital Experience Technology Integration: Go Beyond Just A Basket Of Solutions

    Tools And Technology: The Digital Experience Delivery Playbook

    September 7, 2018Mark Grannan

    Technical integration is a major pain point for application development and delivery (AD&D) professionals supporting digital experience (DX). While vendors increasingly want to tell an end-to-end story to support unified experiences, organizations often don't adopt a single-vendor solution set and must own their DX architecture and strategy. AD&D professionals should embrace innovation mindsets to connect content, data, and systems to unify workflows that drive unified experiences over time and across touchpoints. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Application Development & Delivery Professionals

    REPORT: The Integration Imperative Of Digital Experiences

    Vision: The Digital Experience Delivery Playbook

    August 31, 2018Mark Grannan

    Customers demand consistent, contextual experiences, yet digital experience (DX) strategies, teams, and technologies often reinforce silos across a customer's journey. Application development and delivery (AD&D) professionals must integrate these silos, make integration core to their DX platform strategy, and collaborate with marketing and business colleagues to build a shared vision for DX technologies — all while keeping pace with the demand for net-new experiences. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Application Development & Delivery Professionals

    REPORT: Drive Unified Digital Customer Experiences With Better Technology Strategies

    Executive Overview: The Digital Experience Delivery Playbook

    August 28, 2018Mark Grannan, Stephen Powers

    Digital customer experience (CX) is a key business differentiator, so application development and delivery (AD&D) professionals must step up to support their firms' initiatives. To partner with marketing and business leaders, AD&D pros must transform their organizations, platforms, and processes. This executive overview describes the opportunity for AD&D — and how to create a digital customer experience delivery strategy that supports your marketing and business peers — from vision to implementation to ongoing optimization. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Application Development & Delivery Professionals

    REPORT: How Federated Digital Teams Drive Pace At Scale

    Organization: The Digital Experience Delivery Playbook

    August 27, 2018 Martin Gill, Mark Grannan

    The explosion of devices, platforms, and channels means digital experience leaders face unprecedented complexity. And in a multibrand, multiregion, multiproduct business, it's easy to see why the question — "How do I organize my digital team?" — is top of mind. There's no one answer, but there are three common patterns, two of which break at scale. This report covers how to organize your team to manage a multidimensional digital experience challenge.

View all of Mark Grannan's Research

Clients Who Work With Mark Grannan Also Work With:

View all related analysts