Mark   Grannan

Mark Grannan

Senior Analyst Serving Application Development & Delivery Professionals

Mark serves Application Development & Delivery (AD&D) Professionals and helps Forrester clients understand digital experience solutions to drive better engagement with their customers and partners. His research focuses on the architectural evolution of digital experience (DX) platforms, including web content management (web CMS), digital self-service scenarios and portal technologies, responsive web design (RWD), and digital performance.

Previous Work Experience

Prior to his current role as an analyst, Mark was a researcher on the AD&D team and senior research associate on the Sourcing & Vendor Management (SVM) team. In that role, he focused on SVM organizational structure, business case strategy, and automation tools while continuing to stay abreast of the dynamics of global IT services relationships. He interviewed hundreds of IT professionals and technology vendors while conducting primary and secondary research for research reports and consulting engagements, including pricing and licensing agreements, sourcing global telecom services, and defining innovation in outsourcing relationships. Before joining Forrester, Mark served in marketing and operational roles at Tappé Associates, an architecture and planning firm, and MDT Advisers, a quantitative investment management firm.

Education

Mark graduated from Boston University with a B.A. in international relations with a concentration in economics.

Mark Grannan

Senior Analyst Serving Application Development & Delivery Professionals

Mark serves Application Development & Delivery (AD&D) Professionals and helps Forrester clients understand digital experience solutions to drive better engagement with their customers and partners. His research focuses on the architectural evolution of digital experience (DX) platforms, including web content management (web CMS), digital self-service scenarios and portal technologies, responsive web design (RWD), and digital performance.

Previous Work Experience

Prior to his current role as an analyst, Mark was a researcher on the AD&D team and senior research associate on the Sourcing & Vendor Management (SVM) team. In that role, he focused on SVM organizational structure, business case strategy, and automation tools while continuing to stay abreast of the dynamics of global IT services relationships. He interviewed hundreds of IT professionals and technology vendors while conducting primary and secondary research for research reports and consulting engagements, including pricing and licensing agreements, sourcing global telecom services, and defining innovation in outsourcing relationships. Before joining Forrester, Mark served in marketing and operational roles at Tappé Associates, an architecture and planning firm, and MDT Advisers, a quantitative investment management firm.

Education

Mark graduated from Boston University with a B.A. in international relations with a concentration in economics.

Mark Grannan's Research

Most RecentMost Popular
  • For Application Development & Delivery Professionals

    REPORT: Five Essential Digital Experience Governance Practices

    Processes: The Digital Experience Delivery Playbook

    July 20, 2018Mark Grannan

    Governance is the dreaded "G-word" for many organizations: It paints a picture of archaic rules, ineffective bureaucracy, and outdated processes that stifle innovation. But given the cross-organizational nature of delivering digital experiences, governance is essential. This report provides a governance framework for application development and delivery (AD&D) professionals. This is an update of a previously published report; Forrester reviews and revises it periodically for continued relevance. We're now updating it to factor in new ideas and interviews.

  • For Application Development & Delivery Professionals

    REPORT: The State Of DX 2018: Priorities Thwarted By Legacy Foundations

    Benchmarks: The Digital Experience Delivery Playbook

    July 19, 2018Mark Grannan

    What are your digital experience priorities? What barriers are you facing to elevate your personalization strategy? How are you stitching your metrics together to create alignment? Forrester's annual digital business and experience online panel survey highlights where digital leaders continue the fight to elevate their organizations' digital maturity.

  • For eBusiness & Channel Strategy Professionals

    REPORT: Revamp Site Search To Jump-Start AI, Chat, And Personalization

    July 19, 2018Mark Grannan

    Far from being "old school," site search is essential to the success of high-profile areas such as artificial intelligence (AI), personalization, and conversational engagement. But the site search market itself is in flux: Google is exiting search, retiring both service and appliance offerings, and long-time enterprise solutions like Endeca no longer sell as standalones. Digital business pros must harness search taxonomies and rules as the key to unifying content repositories and supporting next-generation "conversational" experiences. Digital business leaders in healthcare, retail, financial services, and other industries must master the market forces and options for site search — or jeopardize the projected ROI of their investments in these high-priority, emerging business areas.

  • For Application Development & Delivery Professionals

    REPORT: Deliver The Right Rich Media Every Time

    April 6, 2018Mark Grannan

    Consumers have an appetite for rich media, and the amount of content out there is exploding in an attempt to satisfy them. Unfortunately, the bandwidth available to your creative team is static and insufficient to support the creation of a myriad of options. Making matters worse, consumers lose patience when experiences are slow to render or play. Application development and delivery (AD&D) professionals need to understand when and how to optimize rich media to create digital experiences that will enable their creative counterparts and delight customers.

  • For Application Development & Delivery Professionals

    REPORT: Assess Your Digital Experience Delivery Maturity

    Assessment: The Digital Experience Delivery Playbook

    October 26, 2017Danielle Jessee, Mark Grannan

    How should application development and delivery (AD&D) pros assess their maturity in delivering digital customer experience initiatives? This report asks questions such as: Do you have the right culture and people in place to deliver on this new imperative? Do you have strategic scenarios to achieve your goals? Are you using customer insights to fuel continuous development and improvement? Do you have the right technology portfolio to support your strategy? Use this report's maturity framework to evaluate your current state and identify key areas for improvement. This report was last published in June 2016. Forrester reviews and updates it periodically for continued relevance and accuracy, most recently in October 2017.

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