Mark   Grannan

Mark Grannan

Senior Analyst Serving Application Development & Delivery Professionals

Mark serves Application Development & Delivery (AD&D) Professionals and helps Forrester clients understand digital experience solutions to drive better engagement with their customers and partners. His research focuses on the architectural evolution of digital experience (DX) platforms, including web content management (web CMS), digital self-service scenarios and portal technologies, responsive web design (RWD), and digital performance.

Previous Work Experience

Prior to his current role as an analyst, Mark was a researcher on the AD&D team and senior research associate on the Sourcing & Vendor Management (SVM) team. In that role, he focused on SVM organizational structure, business case strategy, and automation tools while continuing to stay abreast of the dynamics of global IT services relationships. He interviewed hundreds of IT professionals and technology vendors while conducting primary and secondary research for research reports and consulting engagements, including pricing and licensing agreements, sourcing global telecom services, and defining innovation in outsourcing relationships. Before joining Forrester, Mark served in marketing and operational roles at Tappé Associates, an architecture and planning firm, and MDT Advisers, a quantitative investment management firm.

Education

Mark graduated from Boston University with a B.A. in international relations with a concentration in economics.

Mark Grannan

Senior Analyst Serving Application Development & Delivery Professionals

Mark serves Application Development & Delivery (AD&D) Professionals and helps Forrester clients understand digital experience solutions to drive better engagement with their customers and partners. His research focuses on the architectural evolution of digital experience (DX) platforms, including web content management (web CMS), digital self-service scenarios and portal technologies, responsive web design (RWD), and digital performance.

Previous Work Experience

Prior to his current role as an analyst, Mark was a researcher on the AD&D team and senior research associate on the Sourcing & Vendor Management (SVM) team. In that role, he focused on SVM organizational structure, business case strategy, and automation tools while continuing to stay abreast of the dynamics of global IT services relationships. He interviewed hundreds of IT professionals and technology vendors while conducting primary and secondary research for research reports and consulting engagements, including pricing and licensing agreements, sourcing global telecom services, and defining innovation in outsourcing relationships. Before joining Forrester, Mark served in marketing and operational roles at Tappé Associates, an architecture and planning firm, and MDT Advisers, a quantitative investment management firm.

Education

Mark graduated from Boston University with a B.A. in international relations with a concentration in economics.

Mark Grannan's Research

Most RecentMost Popular
  • For Application Development & Delivery Professionals

    REPORT: Assess Your Digital Experience Delivery Maturity

    Assessment: The Digital Experience Delivery Playbook

    October 26, 2017 Danielle Jessee, Mark Grannan

    How should application development and delivery (AD&D) pros assess their maturity in delivering digital customer experience initiatives? This report asks questions such as: Do you have the right culture and people in place to deliver on this new imperative? Do you have strategic scenarios to achieve your goals? Are you using customer insights to fuel continuous development and improvement? Do you have the right technology portfolio to support your strategy? Use this report's maturity framework to evaluate your current state and identify key areas for improvement. This report was last published in June 2016. Forrester reviews and updates it periodically for continued relevance and accuracy, most recently in October 2017.

  • For Application Development & Delivery Professionals

    REPORT: Vendor Landscape: Digital Experience Portals

    Ding-Dong! The Salesman's Dead — Long Live Self-Service

    October 13, 2017Mark Grannan

    Portal scenarios are critical to delivering secure web and mobile experiences on top of back-end and transaction systems of record. They must be part of your modern digital experience (DX) platform strategy. The landscape of portal vendors is rapidly evolving as horizontal, vertical, and DIY options take on stalwarts like IBM and Oracle. This report helps application development and delivery (AD&D) professionals understand the market for digital experience portal solutions.

  • For Application Development & Delivery Professionals

    REPORT: Implement Essential Change Management Practices To Improve Digital Experience Delivery

    Continuous Improvement: The Digital Experience Delivery Playbook

    October 11, 2017 Danielle Jessee, Mark Grannan

    So, you've finished your first major digital experience delivery project: You've launched the app, modernized the website, and integrated your digital experience technologies. Now, you must create a sustainable digital experience delivery organization that is able to quickly adapt to future conditions in addition to delivering on your needs today. This report helps application development and delivery (AD&D) pros understand how to do this by incorporating a robust change management strategy to support ongoing improvements to digital experience initiatives. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Application Development & Delivery Professionals

    REPORT: The Integration Imperative Of Digital Experiences

    Vision: The Digital Experience Delivery Playbook

    September 29, 2017Mark Grannan

    Customers demand consistent and contextual experiences, yet digital experience (DX) strategies, teams, and technologies often reinforce silos across a customer's journey. Application development and delivery (AD&D) professionals must integrate these silos, make integration core to their DX platform strategy, and collaborate with marketing and business colleagues to build a shared vision for DX technologies — all while keeping pace with the demand for net-new experiences including integration points. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

  • For Application Development & Delivery Professionals

    REPORT: Digital Experience Platform Trends, 2017

    Landscape: The Digital Experience Delivery Playbook

    September 21, 2017Mark Grannan, Ted Schadler

    Digital experience platform technology evolution has crossed a threshold in the past two years. Enterprise organizations are starting to shift to "all-in" strategies with a single vendor for their front-office execution. On the flip-side, API-first strategies are increasingly prevalent, which casts the value of a platform "anchor" into question. Based on the findings from the Q3 2017 Forrester Wave™ evaluation of digital experience platforms, we highlight four forces shaping eight key trends for enterprise organizations that are investing in their digital experience platform capabilities.

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